Peter Kim's Social Business and Beyond presentation Explore Orange Co. 2012

1. Social Business and Beyond
Explore Orange County
Peter Kim
@peterkim
October 18, 2012

2. Social
business...
and
beyond!
Image: Disney / Pixar @peterkim / 2

3. @peterkim / 3

4. Googie
Southern California architectural style, 1940s - 1960s
Image: Bugsy Sailor / Flickr @peterkim / 4

5. ABC’S first color program, 1962 - 1963
Image and statistics: Smithsonian.com @peterkim / 5

6. 1962: Under 3% of Americans own a color TV
Image and statistics: Smithsonian.com @peterkim / 6

7. No one guaranteed that The Jetsons
was actually what the world would
become.
@peterkim / 7

8. No one guaranteed that The Jetsons
was actually what the world would
become.
Regardless, it offered a bold, creative
vision that inspired our imagination.
@peterkim / 8

9. RUDI IBM Watson
Referential Universal Digital Indexer Jeopardy! champion
Siri-al killer?
Image: Cartoonscrapbook.com Image: IBM @peterkim / 9

10. Rosie Roomba
A housekeeping robot A housekeeping robot
Image: Robaid.com Image: iRobot @peterkim / 10

11. Elroy Jetson Jet Pack H202-Z
With his jetpack Max flight time: 33 seconds
Max speed: 77 mph
Max height: 250 feet
Image: ugo.com Image: JetPack International @peterkim / 11

12. No one guaranteed that The Jetsons
was actually what the world would
become.
Regardless, it offered a bold, creative
vision that inspired our imagination.
@peterkim / 12

13. Kind of like “social business.”
@peterkim / 13

14. Image: Dachis Group @peterkim / 14

15. emerging technology +
cultural trends
@peterkim / 15

16. Emerging technology
1 Increasingly powerful devices
2 Better access to bandwidth
3 Consumerization of IT
@peterkim / 16

17. Increasingly powerful devices
Your smartphone has more computing power than the whole world did in 1950
Images: Apple, Samsung, RIM. Statistic: IBM @peterkim / 17

18. Better access to bandwidth
66% of American adults have a high-speed internet connection at home
80%
63% 66% 66%
42% 55% 62%
33% 47%
60% 16% 24%
6% 11%
41%
3% 38% 37%
40% 34%
30% 28%
23%
20% 15%
10%
7% 5% 3% 3%
0%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Dial-up Broadband
Source: Pew Internet & American Life Project @peterkim / 18

19. Consumerization of IT
Superior usability of personal products and services are forcing the enterprise to change
Image: Forrester Research @peterkim / 19

20. Cultural trends
1 Make me laugh
2 Make me cry
3 Make me famous
@peterkim / 20

21. Make me laugh
e.g. Burger King’s Subservient Chicken or Old Spice’s The Man Your Man Could Smell Like
Images: Barbarian Group (left), Mashable (right) @peterkim / 21

22. Make me cry
e.g. PostSecret or P&G’s Thank You Mom
Images: Postsecret and P&G @peterkim / 22

23. Make me famous
e.g. PSY’s “Gangnam Style” and Susan Boyle on Britain’s Got Talent
Images: Billboard (left) and The Telegraph (right) @peterkim / 23

24. social media
emerging technology +
cultural trends
@peterkim / 24

25. Definitions of social business
“Social business is the discipline of working out all the
societal and business impacts of instantaneous, ubiquitous
communications.”
@peterkim / 25

26. Definitions of social business
“Social business is the discipline of working out all the
societal and business impacts of instantaneous, ubiquitous
communications.”
“The implementation of the unique communicative
properties of social media across all levels of a business.”
@peterkim / 26

27. Definitions of social business
“Social business is the discipline of working out all the
societal and business impacts of instantaneous, ubiquitous
communications.”
“The implementation of the unique communicative
properties of social media across all levels of a business.”
“Social business takes the foundation of social media and
begins to build new economic models on top of it.”
@peterkim / 27

28. Definitions of social business
“Social business is the discipline of working out all the
societal and business impacts of instantaneous, ubiquitous
communications.”
“The implementation of the unique communicative
properties of social media across all levels of a business.”
“Social business takes the foundation of social media and
begins to build new economic models on top of it.”
@peterkim / 28

29. business
social media
emerging technology +
cultural trends
@peterkim / 29

30. Business goals: make money or save money
Image: Altimeter Group @peterkim / 30

31. Make money
Dell Outlet used Twitter to drive $3 million in incremental direct + indirect sales.
Servus Credit Union used social media channels to drive C$4 million in new deposits.
@peterkim / 31

32. Save money
IBM developerWorks: saves $100 million in annual support costs.
Movistar sees $5.75 million in annual support savings.
@peterkim / 32

33. Social business is
social media applied to communications
whether B2B, B2C, or E2E
in order to make money or save money.
@peterkim / 33

34. “Bold, creative, inspiring vision”
@peterkim / 34

35. “Reality”
Social business is
social media applied to communications
@peterkim / 35

36. Image: Dave Gray, Dachis Group @peterkim / 36

37. Becoming a social business shouldn’t be
your end goal.
@peterkim / 37

38. Becoming a social business shouldn’t be
your end goal.
Social business helps you achieve your
business goals.
@peterkim / 38

39. What’s beyond social business?
/ 39

40. Horizontal Integration/
@peterkim / 40

41. The Birth of a Brand
@peterkim / 41

42. “99 and 44/100% pure”
Image: silive.com @peterkim / 42

43. Line Extension and Mass Media
@peterkim / 43

44. Image: Hijackxx / wikia.com @peterkim / 44

45. @peterkim / 45

46. @peterkim / 46

47. @peterkim / 47

48. @peterkim / 48

49. Consequences of
Horizontal Integration
@peterkim / 49

50. The average
American
supermarket now
carries 48,750 items
(five times more
than 1975)
@peterkim / 50

51. Proliferation
Choice
Commoditization
@peterkim / 51

52. Old formula for growth:
Line extension + mass media
No longer working
@peterkim / 52

53. Vertical Integration/
@peterkim / 53

54. Control the Supply Chain
Retail
Distribution
Manufacturing
Sourcing
@peterkim / 54

55. Efficiency and Incremental Revenue
Retail
Distribution
Manufacturing
Sourcing
@peterkim / 55

56. Efficiency and Incremental Revenue
Retail
Distribution
Manufacturing
Sourcing
@peterkim / 56

57. Social business
business
(communications)
social media
emerging technology +
cultural trends
@peterkim / 57

58. Social
Business Products
Services
Communications
@peterkim / 58

59. Social business example:
listening command center
Consumer products
Customer care
Listen &
respond
@peterkim / 59

60. Social business props up
the legacy models of
horizontal and vertical integration.
@peterkim / 60

61. Functional Integration/
@peterkim / 61

62. @peterkim / 62

63. @peterkim / 63

64. @peterkim / 64

65. @peterkim / 65

66. @peterkim / 66

67. @peterkim / 67

68. @peterkim / 68

69. @peterkim / 69

70. Results
“Nike captured 56.7% of the $3.6 billion
U.S. running-shoe market through the
seven months ending in August 2007,
compared with 47.4% in 2006.
No question, Nike Plus is one of the
primary drivers of the company's running
growth this year.”
Source: TIME Magazine, October 4, 2007 @peterkim / 70

71. Functional integration
business
products + services + communications
emerging technology +
cultural trends
@peterkim / 71

72. Functional
integration Communications
Services
Products
@peterkim / 72

73. Facebook
@peterkim / 73

74. Image: Smithsonian.com @peterkim / 74

75. @peterkim / 75

76. Summary
Social business is social media applied to business
@peterkim / 76

77. Summary
Social business is social media applied to business
Harness emerging technology and cultural trends
@peterkim / 77

78. Summary
Social business is social media applied to business
Harness emerging technology and cultural trends
Use ecosystem thinking and focus on
products, services and communications
@peterkim / 78

79. Thank you.