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A Community of Practitioners
                      October 2010

         Engage. Evangelize. Empower.
Overview
 The 2009 Enterprise 2.0
Conference in Boston was a
turning point for the Enterprise 2.0
community. For the first time, real
“internal evangelists” with real
needs and real challenges showed
up to discuss their experiences and
connect with other subject matter
experts in the hope of finding
solutions.

 The 2.0 Adoption Council was
formed to provide a home for that                        Photo credit: Alex Dunne	

on-going conversation.

 Now, part of Dachis Group, we
celebrate our first birthday here at
Enterprise 2.0 Boston 2010

                                       The 2.0 Adoption Council, 10/2010 (c)
Member Qualifications?
    Must be actively involved in a 2.0
     adoption effort
       All levels, titles, departments,
        LOBs
       Strategy and/or deployment
    Must work for a large company
     (10,000+ employees)
       Some exceptions for well-known
        companies
       Never less than 5K
    Only 2 Seats per Company
    Members must commit to
     community participation and
     respond to Council research
     inquiries
     3
                                    The 2.0 Adoption Council, 10/2010 (c)
Online Community
    Discussion/Sharing takes
     place on the Jive SBS
     platform and Socialcast
    Currently, 133 members active
     on Jive; 87 on Socialcast
    Majority of the members are
     either Active or Partially
     Active
    New content everyday
    Members required to
     participate minimum of one
     hour a week.

     4
                              The 2.0 Adoption Council, 10/2010 (c)
Sample Titles in the Council




 5
                    The 2.0 Adoption Council, 10/2010 (c)
Council Salary Survey
                                      Distribution by Department
    More LOB than IT
    Director-level professionals
    Average Salary: $127K
         Highest: $400K
         Lowest: $40K
    Highest Salaries by Dep’t.
         Innovation
         Learning
    Approx. 10% > $175K



     6
                             The 2.0 Adoption Council, 10/2010 (c)
Council Salary Survey
             Average Salary by Department




7
                               The 2.0 Adoption Council, 10/2010 (c)
Why a Practitioner Council?
    Seeing is believing
    Members are on the front
     lines of 2.0 Adoption
         Seen it all
         Heard it all
         Doing it all
    Regardless of where
     members are on the
     adoption spectrum, there
     is still more to learn.


                                The 2.0 Adoption Council, 10/2010 (c)
What’s the Buzz?




Top Tags:




 9
                2.0 Adoption Council, 10/2010 (c)
Benefits of Council Membership
    Peer-to-peer sharing
          State-of-the-Art platforms
          “Colleagues” in-Arms
          Council Hour
    Thought Leadership
          Conferences
          Publicity
    Recognition
    Access to vendors/gurus
    Research
    SWAG! :-)
     10
                                2.0 Adoption Council, 10/2010 (c)
Examples:




11
         2.0 Adoption Council, 10/2010 (c)
Social Media:




 12
            2.0 Adoption Council, 10/2010 (c)
Programs:
            Full Agenda: Practitioner!s Workshop




                                                                                                                                                                                   Information Architected, Inc.




                                                             !         !          !          !          !          !          !          !          !         !




                                                             !"#$%"%&'&()*&+%,#,-.%)/01)2-+3-&)+3%)
                                                             *4,5#%6&)7&-5&
                                                             !"#$%&#"'$()*#$+*,-'".'$('*/%0*1"2/#()*#$+*34-&52#$('

                                                             6)*3#"5*7"#&&#4548*9$:4"-#;4$*<"(=2>'(>'+8*9$(0
                                                             #$+*!='*?0@*<+4&;4$*34A$(25




                                                             Sponsored by




                                                             Information Architected, Inc.   Ten Post Office Square, 8th Floor Boston, MA 02109   T 617-933-9655 www.InformationArchitected.com
                      www.20adoptioncouncil.com              The 2.0 Adoption Council Austin, TX www.20AdoptionCouncil.com




13
                                                2.0 Adoption Council, 10/2010 (c)
Fun:




14
    2.0 Adoption Council, 10/2010 (c)
How much does it cost?




15
                      2.0 Adoption Council, 10/2010 (c)

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Council Introduction

  • 1. A Community of Practitioners October 2010 Engage. Evangelize. Empower.
  • 2. Overview  The 2009 Enterprise 2.0 Conference in Boston was a turning point for the Enterprise 2.0 community. For the first time, real “internal evangelists” with real needs and real challenges showed up to discuss their experiences and connect with other subject matter experts in the hope of finding solutions.  The 2.0 Adoption Council was formed to provide a home for that Photo credit: Alex Dunne on-going conversation.  Now, part of Dachis Group, we celebrate our first birthday here at Enterprise 2.0 Boston 2010 The 2.0 Adoption Council, 10/2010 (c)
  • 3. Member Qualifications?   Must be actively involved in a 2.0 adoption effort   All levels, titles, departments, LOBs   Strategy and/or deployment   Must work for a large company (10,000+ employees)   Some exceptions for well-known companies   Never less than 5K   Only 2 Seats per Company   Members must commit to community participation and respond to Council research inquiries 3 The 2.0 Adoption Council, 10/2010 (c)
  • 4. Online Community   Discussion/Sharing takes place on the Jive SBS platform and Socialcast   Currently, 133 members active on Jive; 87 on Socialcast   Majority of the members are either Active or Partially Active   New content everyday   Members required to participate minimum of one hour a week. 4 The 2.0 Adoption Council, 10/2010 (c)
  • 5. Sample Titles in the Council 5 The 2.0 Adoption Council, 10/2010 (c)
  • 6. Council Salary Survey Distribution by Department   More LOB than IT   Director-level professionals   Average Salary: $127K   Highest: $400K   Lowest: $40K   Highest Salaries by Dep’t.   Innovation   Learning   Approx. 10% > $175K 6 The 2.0 Adoption Council, 10/2010 (c)
  • 7. Council Salary Survey Average Salary by Department 7 The 2.0 Adoption Council, 10/2010 (c)
  • 8. Why a Practitioner Council?   Seeing is believing   Members are on the front lines of 2.0 Adoption   Seen it all   Heard it all   Doing it all   Regardless of where members are on the adoption spectrum, there is still more to learn. The 2.0 Adoption Council, 10/2010 (c)
  • 9. What’s the Buzz? Top Tags: 9 2.0 Adoption Council, 10/2010 (c)
  • 10. Benefits of Council Membership   Peer-to-peer sharing   State-of-the-Art platforms   “Colleagues” in-Arms   Council Hour   Thought Leadership   Conferences   Publicity   Recognition   Access to vendors/gurus   Research   SWAG! :-) 10 2.0 Adoption Council, 10/2010 (c)
  • 11. Examples: 11 2.0 Adoption Council, 10/2010 (c)
  • 12. Social Media: 12 2.0 Adoption Council, 10/2010 (c)
  • 13. Programs: Full Agenda: Practitioner!s Workshop Information Architected, Inc. ! ! ! ! ! ! ! ! ! ! !"#$%"%&'&()*&+%,#,-.%)/01)2-+3-&)+3%) *4,5#%6&)7&-5& !"#$%&#"'$()*#$+*,-'".'$('*/%0*1"2/#()*#$+*34-&52#$(' 6)*3#"5*7"#&&#4548*9$:4"-#;4$*<"(=2>'(>'+8*9$(0 #$+*!='*?0@*<+4&;4$*34A$(25 Sponsored by Information Architected, Inc. Ten Post Office Square, 8th Floor Boston, MA 02109 T 617-933-9655 www.InformationArchitected.com www.20adoptioncouncil.com The 2.0 Adoption Council Austin, TX www.20AdoptionCouncil.com 13 2.0 Adoption Council, 10/2010 (c)
  • 14. Fun: 14 2.0 Adoption Council, 10/2010 (c)
  • 15. How much does it cost? 15 2.0 Adoption Council, 10/2010 (c)