2.0 Adoption in the Enterprise - The After

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2.0 Adoption in the Enterprise
The “After”
Engage. Evangelize. Empower.

This webinar is sponsored by:

© Copyright 2010 2.0 Adoption Council. All rights reserved.

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© Copyright 2010 2.0 Adoption Council. All rights reserved. 2

Agenda
• Introduc)on
• Plan for Adop)on (CSC)
• Govern and Educate (Booz Allen Hamilton)
• Deploy (Large Federal Agency)
• Ques)ons and Answers


Introduction
• The 2.0 Adop)on Council is a member‐driven peer forum of business and IT
leaders from large organiza)ons currently engaged in various stages of 2.0
adop)on.
• NewsGator is sponsoring a 4‐week webinar series exploring adop)on
strategies and tac)cs from representa)ve members.
• Presen)ng members for today’s webinar, “The ATer” include:
Claire Flanagan
CSC
Senior Manager, KM and Social Collabora)on Strategy
@cﬂanagan
Megan Murray
Booz Allen Hamilton
Project Coordinator and Community Manger
@meganmurray
Kevin Jones
Dyne)cs
Social Strategist
@kevindjones


Planning for Adop)on

© Copyright 2010 2.0http://www.flickr.com/photos/timothygreigdotcom/4170276824/in/set-72157622731643185/
Adoption Council. All rights reserved. 5

Plan for Adoption
Adoption Principles

Don’t Do

Overlook execu7ve influence Get execu7ves involved

Match org chart taxonomy Allow collabora7on paBerns to emerge

Fail to provide guidance Be ready with “What do I use when?”

Install and forget about it Locate community manager and advocates

Launch with a blank slate “Stage the house”

Think just work, no play Provide a virtual water cooler

Deploy “one‐size fits all” plan Tailor adop7on plans to fit your culture


Plan for Adoption
Multi-tiered Advocate Program

"A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council,
November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html


Plan for Adoption
Multi-tiered Advocate Program

November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html


Seed Use Cases…

“Stage the House”
© Copyright 2010 2.0 Adoption Council. All rights reserved. hp://www.ﬂickr.com/photos/crschmidt/207208531/sizes/l/
9

Plan for Adoption
Seed Purpose-Driven Use Cases

• Where have we done this before?
• Global peer community support
• New business opportuni)es
• Product development
• Communi)es of prac)ce
• Professional development
• Exper)se loca)on
• Learning
• Research


Plan for Adoption
Seed Purpose-Driven Use Cases (cont’d)

Virtual “Watercooler”
• Create opportuni)es for global workers to meet
• Rela)onships bridge )me and distance barriers

“The value of a shared fire . . . People work beer together when they
know one another on a personal level.”
“Water Cooler Talk Keeps Organiza5onal Culture Real”, Published: August 13, 2008 in Knowledge@W.P. Carey
hp://knowledge.wpcarey.asu.edu/ar)cle.cfm?ar)cleid=1653

“Workers whose group cohesion was in the top third showed an increase in
work productivity of more than 10%. Workers [with a larger network of
company contacts], demonstrated increased produc)vity . . . of 4%.”
“The Water Cooler Effect, Fewer memos, more coffee breaks?”, By Prof. Alex "Sandy" Pentland, November 22,
2009 hp://www.psychologytoday.com/blog/reality‐mining/200911/the‐water‐cooler‐effect

“The ability to form, maintain, and exploit weak ties and the ability to convert
poten)al )es into actual ones (either strong or weak) are both hugely valuable
assets, both to individuals and to the enterprise in which they work.”
“Enterprise 2.0: New Collabora5ve Tools for Your Organiza5on’s Toughest Challenges”, Andrew McAfee, Harvard
Business Press, 2009


Measure Progress…

Plan for Adoption
Measure Progress: Go Viral, Global
• Measure Progress Participation
Ladder
• Page views 100%

• Registered, ac)ve users 90%
80%

• Par)cipa)on ladder 70%
60%

• Global reach 50%
40%
30%
• Groups or communi)es formed 20%
10%
• Ac)vi)es (posts, reads: documents, forums, blogs) 0%

• Capture Success Stories
• Execu)ve, major corporate programs on‐boarding Contributors Consumers

• Reduce cycle )me
• New business, revenue Registered Users
16000

• New ideas, innova)on 14000
12000

• Measure Hearts & Minds 10000
8000

• Surveys 6000
4000

• Tes)monials 2000
0

• Seed thread in your tool Launch Month 1 Month 2 Month 3


Governance

What can I do?
© Copyright 2010 2.0 Adoption Council. All rights reserved. hp://www.ﬂickr.com/photos/23912576@N05/3428496207/
14

Governance


Who, What, How

•Security

•Legal/ •Trust
Compliance/ •User Flagging
Export •Monitoring
•Scans/Reporting
•Human Resources •Education
•Nudges
•Marketing and •Participation
Communications •Alerts
•Enforcement
•Community
Managers


Community Managers for E2.0
• Community Managers manage
resources, measure, analyze and
encourage ac)vity, informa)on
process flows, and provide
par)cipatory governance

• Community Managers do not
Manage people or create ac)vity hp://www.flickr.com/photos/franganillo/3553204471/

for the community ar)ficially

• Community Managers are not “Big
Brother”


Educa)on

More Than Training
© Copyright 2010 2.0 Adoption Council. All rights reserved. hp://www.ﬂickr.com/photos/dave_mcmt/187432802/
18

Education
• Ubiquitous
• Messaging
• Self Support
• Community Support
• Representa)ve of your learning culture
• Woven through internal training
• Built into internal help resources


Education and Training


Traditional vs. E2.0 Rollout
• Focused on PEOPLE not PROCESS
• This is everyone’s rollout
• The future is unknown
• Not only top‐down, but boom‐up
• Orchestrate


Staged Rollout

• Speciﬁc current communi)es • Large Reach
• Passion • Proﬁles
• Wide reach • Self created
• Marke)ng • Marke)ng
• Established communica)on • Larger communi)es
channels
• Videos, training, posters
• Add in process
• Move Func)onality

• Func)onality & Communi)es


Lessons
• No one right way
• Pre‐work will deﬁne rollout
• Find and use passion
• Make this EVERYONE’s project
• Learn, Learn, Learn
• You’ve only just begun


It’s a journey…

Be ready to adapt

Questions and Answers

• You will receive a follow‐up email within 24 hours with links to:
• The webinar recording, pdf of presenta)on & slide share url
• Download the research paper referenced during the
presenta)on, A Framework for 2.0 Adop5on in the Enterprise,
by Gil Yehuda

2.0 Adoption in the Enterprise - The After

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