1. Social Media & Investor Relations
Presented by Darrell Heaps, CEO
Q4 Web Systems

2. Trends and Statistics
SO WHAT’S THE BIG DEAL?
Q4 Web Systems Inc.

3. 72% of Internet users are part of at least
one social network, which translates to 940
million users worldwide.
Social media is now mainstream.
Source: http://blog.insites.be/?p=1704

4. 85% of financial services professionals
under 50 are using social media
86% of those under 50 agree that social networking will be an important
business development tool within five years. 0% claimed that social media
wasn’t worth their time.
Source: http://www.ledermark.com/news.php

5. 47% of institutional investors read
financial blogs for investment
research and ideas
20% have used blog research to execute a recommendation or
investment decision. 63% of US pro investors say blogs and social
networks will play an increasingly important role in investment
decisions in the future
Source: Brunswick Group study of 500 buy-side and sell-side Sept 2009

6. 89% of Journalists using blogs, 65% social
networking, 52% microblogs (Twitter)
278 business Journalists on Twitter listed at muckrack.com
15 Financial Times / 28 Business Week / 41 Forbes / 66 Wall Street
Journal / 108 New York Times
Source: http://us.cision.com/news_room/press_releases/2010/2010-1-20_gwu_survey.asp

7. 47% of retail investors look to the financial
web sites and blogs for investment advice
Investors aged 40 and older rely on financial websites and blogs
(47%) and financial print publications (41%) more than planners or
advisors (39%), brokers (36%) and family (19%).
Source: http://content.sharebuilder.com/mgdcon/core/AboutUs/survey_results/White_Paper.pdf

8. 79% of Fortune 100 are using at least one of the
most popular social media platforms: Twitter,
Facebook, YouTube or corporate blog
65 percent of the largest 100 international companies have active
accounts on Twitter, 54 percent have a Facebook fan page, 50
percent have a YouTube channel, and one-third (33 percent) have
corporate blogs
Source: http://www.burson-
marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Lists/Posts/Post.aspx?ID=160

9. Examples and Best Practices
WHAT ARE THE RISKS?
Q4 Web Systems Inc.

10. Only 20% of companies
globally have a social media
policy
Establishing clear policies for social media is requirement for every
public company. All employees must understand acceptable use.
Restricting access doesn’t work – 55% of all social media usage is
mobile. Checking Facebook is the new smoke break.
Source: http://www.emarketer.com/Article.aspx?R=1007493

11. Investors are consuming all of your
content, whether published by IR or
not.
It’s important to display a united front to the market. What
does your HR blog or Facebook page say about you to an
investor? What about LinkedIn? You need to acknowledge
that investors are searching the web looking for
information on your company – what are they finding?

12. Not listening to the web is the
biggest risk for all companies.
Monitoring for your company, executives, along with
tracking what you competitors are saying is a key element
to staying ahead of rumors, misinformation and crisis.

13. Using social media and your voice
of authority is an important method
to build trust with stakeholders.
Investors and shareholders are influenced by journalists,
bloggers and activists. Using the web and social media
allows you to maintain a corporate voice in the market and
build trust among stakeholders.

14. Examples and Best Practices
WHO IS DOING IT RIGHT?
Q4 Web Systems Inc.

16. Use the same channels to influence

17. Twitter use by Sector
1%
3% 2%
Technology
3%
4% Services
5% 29%
Industrial Goods/Basic
Materials
6% Pharma/Healthcare/Biotech
Natural Resources
8% Utilities
Consumer Goods
15%
12% Telecommunications
Automotive
12%
Exchanges

20. Slideshare distribution
Embedded SlideShare presentations gain
additional exposure for your presentations.
SlideShare tracks how many people view your
presentation, and from where. After 3 weeks,
Barrick’s presentation was viewed 396 times –
178 of these via SlideShare. See updated stats.

22. Small Cap Social Media ROI
 www.tvipacific.com
 Website redesign
 Twitter
 Facebook
 YouTube
 Flickr
Connect with us:
http://www.tvipacific.com/Investors/Investor-Connect/

24. Summary
 Start by listening
 Put a social media policy in place
 Publish content to YouTube, Flickr, SlideShare, etc and
embed on website
 Share updates on Twitter/Facebook provide a context to your
company and business
 Start small and evolve over time

25. THANK YOU!
For more examples check out: http://www.q4blog.com
Or contact me:
Darrell Heaps
Q4 Web Systems
1-877-426-7829 ext. 222
darrellh@q4websystems.com
http://twitter.com/darrellheaps