Como crear una empresa que vende por internet

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This document provides an overview of starting an e-commerce business online. It discusses why to start one (to make money), what to sell (existing products, product licenses, or new products), where (on the internet), who the customers are, and how to set up the business platform using tools like Shopify. It also covers topics like demand harvesting versus demand creation, using search engine optimization (SEO) and search engine marketing (SEM), and how to calculate customer acquisition cost (CAC) versus lifetime value (LTV). Cost estimates are provided for domain registration, advertising, development, and ongoing marketing.

start your
e-commerce
business

Jordi Romero

@jordiromero

e-commerce

we want to sell stuff online

WHY
WHAT
WHERE
WHO
HOW

WHY
WHAT
WHERE
WHO
HOW

http://www.internetretailer.com/trends/sales/

WHY
WHAT
WHERE
WHO
HOW

SELL
existing products
product licenses
new products

WHY
WHAT
WHERE
WHO
HOW

the internet

WHY
WHAT
WHERE
WHO
HOW

demand harvesting
vs
demand creation

demand harvesting

go after current demand seekers
with or without competition

demand harvesting

go after current demand seekers
with or without competition
EO / S EM
S

go.itnig.net/keyword

S EM

S EO

r t-te rm
s ho

g-term
lo n

SEM

SEM
good to experiment
measure CTR
measure Conversion Rate
reference CPC

SEO

SEO
slow (if done properly)
scalable
real competitive advantage
virtually free clicks

demand harvesting
vs
demand creation

demand creation

new products
lack of customer habit

good luck!

seriously...
customer education
social media
off-line marketing
virality

CAC
LTV

CAC < LTV

WHY
WHAT
WHERE
WHO
HOW

custom development

O O M !
B

WHY
WHAT
WHERE
WHO
HOW

recap

WHY money
WHAT stuff
WHERE internet
WHO customers
HOW platform

...PROFIT!

b...but...

b...but...
how much?!

experiment
domain name 8€ to 30€

adwords 0€ to 500€

shopify ~ 23 € / month

grow
company inc ~ 700€

custom dev 2.000€ to 20.000€

marketing ~ 2.000 € / month

YMMV
or something
completely
different

thank
you

Jordi Romero
follow @jordiromero
follow @itnig

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Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec

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Como crear una empresa que vende por internet

1. start your e-commerce business

2.

3. Jordi Romero @jordiromero

4.

6. we want to sell stuff online

7. WHY WHAT WHERE WHO HOW

8. WHY WHAT WHERE WHO HOW

9. http://www.internetretailer.com/trends/sales/

10.

11.

12. WHY WHAT WHERE WHO HOW

13. SELL existing products product licenses new products

14. WHY WHAT WHERE WHO HOW

15. the internet

16. WHY WHAT WHERE WHO HOW

17. demand harvesting vs demand creation

18. demand harvesting go after current demand seekers with or without competition

19. demand harvesting go after current demand seekers with or without competition EO / S EM S

20. go.itnig.net/keyword

21.

22.

24. r t-te rm s ho g-term lo n

26. SEM good to experiment measure CTR measure Conversion Rate reference CPC

28. SEO slow (if done properly) scalable real competitive advantage virtually free clicks

29. demand harvesting vs demand creation

30. demand creation new products lack of customer habit

32. seriously... customer education social media off-line marketing virality

35.

36. WHY WHAT WHERE WHO HOW

37.

38.

39.

40.

41. custom development

42.

43. O O M ! B

44. WHY WHAT WHERE WHO HOW

46. WHY money WHAT stuff WHERE internet WHO customers HOW platform

49. b...but... how much?!

50. experiment domain name 8€ to 30€ adwords 0€ to 500€ shopify ~ 23 € / month

51. grow company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing ~ 2.000 € / month

52. YMMV or something completely different

54. Jordi Romero follow @jordiromero follow @itnig