The 101 of Content Marketing: the content needed for effective social media, blog, website strategy doesn’t just happen. Even enterprise-sized companies struggle with content curation. This presentation is geared toward small to mid-sized IT service companies.
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Today’s Agenda
• The C-Suite as our target audience
• Content marketing in a social world
• Creating content to sell IT & Cloud Services
• Real-world example
• Wrapping it up
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List of IT & Cloud Services
Managed Services
Monitoring Only Services
Managed Firewalls
Internet Monitoring
Content Filtering
Disaster Recovery
Business Continuity Planning
Website Design
Website Hosting
Co-Location Services
Remote Backup/Storage
Email and Spam Filtering
Email Archiving
SAN Storage Solutions
Voice and Data T-1’s
VoIP
Application Development
CRM Solutions
SharePoint Solutions
POS/Inventory Control Solutions
HaaS/SaaS
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Content is King
~Bill Gates (1/3/1996)
“Content is where I expect much of the real money will be
made on the Internet, just as it was in broadcasting.”
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Momentum & Mindshare
Single touch marketing is gone.
Single eBlast
1 Click PPC to Conversion
Low Value Messaging
Call to Action
Opens & Clicks
Low Yield
Inbound Only
Nurture Process
Multiple touch points
Branding & Mindshare
Value Rich Content
Establish Expertise
Build Trust
Elevate Relationship
Drive Interaction
Inbound& Outbound
Old New
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CEO
On average 60% of a CEO’s time is spent in meetings. CEOs
spend about 4.7 hours per week with consultants and only 1.3
hours with suppliers.
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CFO
If the CFO’s analysis shows that a solution can add value and
improve operational efficiency they will focus on determining
the best way to implement it.
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Remarketing
provides a platform to
Increase Your Brand
in a 12 month period
• Strategically stay in front of key decision makers
• Decrease your cost per impression while remaining present
• Own Your Markets, and amplify your Lead Nurture ROI
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Every time we
deliver New Content
• Exposing the company’s name & brand
• Building trust and gaining credibility
• Increasing mindshare and selling opportunities
We are:
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Getting
Started
1. Identify your target audience
2. Plan your next 3 months of content
3. Leverage MarketingWiz.co to create
meaningful content
4. Publish Content & schedule nurture messages