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© 2013 VMware Inc. All rights reserved
Confidential
Impact of Mobile computing on IT
Ashish Jain
Director, Product Management, VMware
@itickr
July 2013

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Mobile Devices are everywhere

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The Requirements we used to have…
Change is hard and
highly managed
Software implemented
from the center out
Difficult to adjust to
users needs
Control Through Ownership
An application you own,
running on a server you own
People you employ
Using a network you
own to connect to…
Using software you own on a
Windows desktop you own

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What the world wants now…
Control & Governance is Becoming
More Challenging
Inability to track, control or
secure information assets
Can not remove access
you didn‟t grant
Serious compliance concerns
Apps live in many
clouds and are easily
procured without IT
Always connected, via
3G, 4G and public or
personal wifi
Non-owned devices and
multiple non-Windows OSs
Employees, contractors
outsourcers, partners
citizens, students

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New Device Platforms New Apps New User Expectations
Three trends are forcing massive change on IT
New Device
Platforms
 A new way to work
 Not just Windows anymore
New User
Expectations
 Collaboration with partners,
contractors, and customers
 Productivity through better technology
New
Apps
 SaaS, mobile apps
 Diversity
New Apps New User ExpectationsNew Device Platforms

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Mobility is Changing Everything:
0
300
600
900
2009 2010 2011 2012
Smartphones and tablets PC shipments
of information workers use
three or more devices for
w o r k t o i n c r e a s e
p r o d u c t i v i t y
EXPLOSIVE
GROWTH
in shipments of
smartphones and tablets
Sources: IDC, BGR, Forrester
FLAT
pc shipments
New Device Platforms New Apps New User ExpectationsNew Device Platforms
BYOD & JIT

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The Changing Device Mix
148 141
202 240
128
352
722
1516
0
1000
2000
2012 2017
Smartphone
Tablet
Portable PC
Desktop PC
Source: IDC's Worldwide Smart Connected Device Tracker Forecast Data, February 28, 2013
Connected Device Market by Product Category,
Shipments, 2012-2017 in Millions

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New Apps are Flooding the Enterprise
R a t i o o f m o b i l e a p p
development projects to native
P C p r o j e c t s i n 2 0 1 5
PACE OF TECHNOLOGY
ADOPTION IS
ACCELERATING
PC
100M USERS
20YEARS
INTERNET
100M USERS
10YEARS
MOBILE
100M USERS
5YEARS
% OS Neutral % Browser Specific % Windows
1996
CROSSOVER
POINT
Apps in the Enterprise
2011 2020
0%
100%
50%
New Device Platforms New Apps New User ExpectationsNew AppsNew Device Platforms
Sources: Gartner, Internal VMware Analysis
App & Data Independence

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New User Expectations for Productivity are Driving IT to
Evolve
ENTERPRISE END USER COMPUTING
“88% of executives report
employees are using
their personal computing
technologies for
business purposes”
DEMAND ACCESS
FROM ANYWHERE
“9 out of 10 companies
report the use of
consumer technologies
in the workplace”
BETTER CONSUMER
TECHNOLOGIES
“74% of employees
use consumer
technologies due to
lack of compelling
alternatives from IT”
LACK OF CHOICES
FROM IT
New Device Platforms New Apps New User ExpectationsNew Apps New User Expectations
Sources: IDC, Avanade
Innovate or Perish

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IT’s Objective for End User Computing Infrastructure
Deliver the right business apps and data to
user devices in a way that is efficient and
secure for IT and productive for the end user

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The Mobile Landscape

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OS
In million
of units
Market share
Android 497,1 68,8%
iOS 135,9 18,8%
Blackberry 32,5 4,5%
Symbian 23,9 3,3%
Windows Phone 17,9 2,5%
TOTAL 722,4 100,0%
52%
19%
14%
8%
2% 5%
Android iOS
Symbian Blackberry
Windows Phone Others
2012 Smartphones Global Trends
12
Smartphones worldwide shipment 2012
Source: IDC Worldwide Mobile Phone Tracker, February 14, 2013
Source: TomiAhonen Almanac 2013
1.3B smartphones in use
Smartphones worldwide installed based
as of December 2012

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2013 Data – Android continues its momentum…

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OS Trends

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Smartphones Trends in Key Markets
North America
Population:354M
Nb of Smartphones:210M
Shipment 2012
Android 71M
iOS 49M
Blackberry 5M
Windows 3M
Western Europe
Population:406M
Nb of Smartphones:260M
Shipment 2012
Android 69M
iOS 26M
Blackberry 9M
Symbian 4M
Windows 5M
Mature Asia/Pacific
Population:82M
Nb of Smartphones:60M
Shipment 2012
Android 28M
iOS 14M
Blackberry 1M
Symbian 3M
Others 3M
Greater China
Population:1540M
Nb of Smartphones:283M
Shipment 2012
Android 79M
iOS 31M
Windows 2M
Bada 1M
Symbian 0,5M

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Android Landscape
 Widely popular in developing countries
• Lots of choice – screen size, price, capabilities, etc.
 Not much traction in enterprise segment
• Security
• Perception is that Android is not secure
• Google Play is „wild wild west‟
• Enterprise features (eg: MDM) weak
• Fragmentation
• No two devices are the same in terms of capabilities or UI
• Hard for IT to support diverse environment
• Lack of control
• OS upgrades are controlled by carrier/OEM
• Security patches not pushed out in a timely manner
 OEMs starting to add capabilities

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Android Fragmentation

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Android Fragmentation

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iOS Landscape
 Popular in North America, Western Europe and other richer
geographical pockets
• Price rules them out in many developing countries
 In tune with enterprise opportunity and have great traction
• Increasing support for enterprise features in every hw and sw release
• Security
• Perception is that iOS is more secure than Android
• App Store is curated
• Strong enterprise features (encryption, MDM, etc.)
• Fragmentation
• Different screen sizes but not capabilities so perception is that there is no fragmention
in the Apple world

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iOS Landscape

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BlackBerry Landscape
 Was good standard in enterprise market
• Device Encryption
• Remote Wiping for lost/stolen
• Force password
• Provision secure Email, VPN, Wifi
 Missed BYOD trend completely and lost traction
 BB 10 is decent
• BlackBerry Balance – built in dual persona solution
• Small market share and not growing
 BB shops that didn’t already switch will likely stay with BB
 Most customers already started switching to a more strategic
platform
• Don‟t view BB as strategic anymore
• Migrating to iOS or Android or both

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Windows Landscape
 Windows Phone and Windows 8 are still early
• Windows Phone – more consumer oriented
• Windows Tablet seems to be more enterprise friendly and will likely get more
traction that Windows phones in 2014
 MSFT has deep pockets and will likely become the third dominant
mobile platform
• Distant third….

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Mobile App Distribution

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50 Billion (iOS) vs. 48B (Android)

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Consumer Apps published to “public stores”
Sources: Nielsen, May 16, 2012, VMware Customer Research.
Amazon appstore
+ Other Stores

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App Distribution options
 iOS App Distribution
• The Apple iOS App Store
• Ad hoc developer distribution
• Enterprise distribution
• The Apple Volume Purchase Program
• The Apple Custom B2B
 Android App Distribution
• Google Play
• Non-market resources

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Device & Application Management

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Anatomy of a Smartphone/Tablet
• Handheld Computer/Processor
• Communication Components
• Modem Chips
• Antenna
• Bluetooth
• WiFi
• Input/Output & Sensors
• Display
• Touchscreen
• Microphone/Speaker
• Cameras
• GPS
• Compass
• Accelerometer
• NFC
• USB

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Building iOS and Android Applications
 In order to construct a mobile app, need a “front end” – the bits
that run on the device / “the app”
 A disconnected app is typically not very interesting…so, we also
need to build a “back end” to support the app
Front End Back End

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Solving Mobility
Remote Windows desktop / applications
Web apps / HTML 5
Virtualized OS

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Current Approach Requires Managing the Whole Device
MobileDeviceManagement
Device
Apps &
Data
Corporate
Apps &
Data
What actually needs to be managed
by the enterprise

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© 2013 VMware Inc. All rights reserved
Confidential
We still have ways to go…

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Thank You!