Here online marketing (SEO and SEM)Complete PPT. I hope you like it..

1. Search Engine Optimization (SEO)
Strategies to improve exposure to your company’s website…

2. Agenda
Site Analysis
SEO Process
Technical aspects of SEO
Measuring SEO success

3. Site Analysis Report

4. What is SEO ( Search Engine Optimization )?
The process of improving web pages so they rank higher in search engines for your
targeted keywords.
Internal Link Structure
Link Popularity / Relevance
Key Factors
Crawlability / Optimized Code
Content Relevance

5. Where are the Organic Results?
Pay Per Click
Pay Per Click
Organic

6. Industry Research – Who gets the clicks?
Organic Clicks vs Paid Clicks
The vast majority of clicks -- roughly 60 percent, go to organic listings.
Source: Enquiro, 2011

7. Industry Research & The case for SEO
Reasons to conduct SEO
• The majority of clicks are going to
Organic listings.
• SEO is the most popular form of SEM.
• SEO provides a high ROI.
• Many people don’t go past the 1st
page in the Search results.
• Users trust the Natural results to be
more relevant to their Search query.
*Sources: Iprospect Research, eMarketer

8. SEO Process
Step 1: Discuss Business objectives.
Step 2: Conduct initial keyword analysis.
Step 3: Identify the keyword/landing page combinations.
Step 4: Interim Client Approval for Keyword/Landing Pages.
Step 5: Baseline Ranking & Traffic reports.
Step 6: On-site & Off-site optimization.
Step 7: Detailed Recommendation documents.
Step 8: Implementation.
Step 9: Monitoring and Optimizing: We provide monthly reporting and
optimization recommendations. The reporting is compared to the baseline (or
previous month’s results) to identify trends and help guide additional
adjustments.

9. Technical SEO
1.Comprehensive Website Analysis
2.Keyword Research and Analysis.
3.Baseline Ranking report.
4.Competitive analysis in Search Engines.
5.Content Analysis & SEO Copywriting.
6.Analysis of URL structure & information architecture.
7.Analysis of internal linking.
8.Analysis of source code and page layout.
9.Code validation.
10.Search Engine Saturation.
11.Link Popularity Analysis.
12.Link Relevancy & Co-Citation Analysis (Topical Relevancy).

10. Technical SEO - Example of Page Elements
Site-Side Optimization
Page Title
Alt-Tags
Anchor Text
Navigation
Link Title Tags

11. Technical SEO - Source Code
Title Tag
Meta data
Javascript

16. Define Organic SEO Objectives:
Where you are currently
Where you want to get to
How you are going to achieve this
Organic SEO Keyword Research:
Current keyword/keyprase analysis
Identifying relevent keyphrases for your
market place-ensuring that the keywords
chosen are both relevent to your business
sector, as well as being regularly searched for
online
Organic SEO Competitive Analysis:
Analysis of competitors strengths and
weakness
Site architecture and content analysis

17. Organic SEO Benchmarking:
Top 3 competitors current ranking position in
all major search engines.
Compare performance in natural listings for
keyphrase types.
Look at competitors keyword/keyphrase
targeting.
Organic On page Optimisation:
Metatag analysis-Title tag, H1-H2 tags.These
influence rankings and we will add them and
optimise them where possible while
maintaining readability
Body content analysis
Site architecture and content optimisation. We
will analyse your site content and structure
ensuring that technically your website is search
engine friendly, and that your content is
written for optimum search results

18. Organic Off page Optimisation:
Link popularity building (oneway and
reciprocal)- Probably one of the most
important areas of SEO at the moment is
generating links to your website.
Directory submissions
Press releases and article submissions
Organic SEO Reporting and Refining:
Monthly traffic and progress reports.
Nowadays with site analytics and traffic
software it is possible to measure and monitor
your online traffic in great detail. This will
allow you to look at:
Visitor numbers
Which page was viewed most often
Which search engines reffered them
What are the most popular pages
Monthly targets and milestones

19. Ongoing SEO Consulting:
Organic SEO is a long term marketing
strategy, and in order to continually achieve
the highest rankings it is essential to make
adjustments and improvements for your
business to remain competitive. Ongoing
maintenance and research should be carried
out on a monthly basis to ensure long-term
success.

20. Query ??

21. Thank you for watching presentation
Itechnologyplanet Pvt. Ltd.
31 Sant Nagar, 4th Floor
East of Kailash,
New Delhi, INDIA, 110065
Tel.+91-11-4140 8402
Email Id: info@itechnologyplanet.com
Website: http://www.itechnologyplanet.com