17. "We're saying newspapers will go online, and there will be massive innovation that comes out of that. We're saying that TV, the biggest ad market in the world, will completely go online and have the kind of targeting interaction that you only get out on the Web today. As dramatic as things happening on the Web are, that's actually what all advertising ... will be in the future.“ Bill Gates
18.
19. “ Circulation is falling, advertising is falling and the classified-ad business… is migrating to more-efficient online services... ” The Wall Street Journal