"10 Steps to becoming an Internet mogul and avoiding the receivers" - Ben Gerholt (IDG) * 5 steps to becoming an Internet media mogul + 5 ultimate mistakes to avoid the receivers Just because you have a Web site doesn't make you an Internet publisher. Dramatic growth in Internet advertising - and a decline in print - presents both opportunities and challenges. Learn to transition to online media from someone who has spent years during the tough times and the good.