6. Growing demand for Applications Fastest-Growing Content Categories via Application Access 3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg. Ending Apr. 2009 Total U.S. Age 13+ Source: comScore MobiLens 90 10,315 5,434 Search 90 5,950 3,131 Photo or Video Sharing Service 91 2,701 1,416 Online Retail 93 16,773 8,708 Maps 93 6,359 3,296 Movie Information 111 18,063 8,557 Weather 113 4,974 2,340 Bank Accounts 113 7,672 3,598 Sports Information 124 9,292 4,148 News 240 14,518 4,270 Social Networking 28 69,639 54,414 Used application (except native games) % Change Apr-10 Apr-09 Application Access Category
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10. Mobile Technology Adpotion The Mobile Entrepreneurs The Innovative Web Giants The Traditional Giants The Long-tailers
11. Internet evolution thru a mobile screen Widgets offer focused, optimized front-ends to Web-based information and services Mobile-optimized sites serve specific needs and tasks Full HTML browser lets mobile consumers experience the complete Web Widgets + Platform Services offer seamless integration of the Web with personal context
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15. Platforms are driving the app-economy Worldwide Smartphone market by OS vendor Market shares 4Q 2009 in % (Source: Canalys) Share (%) of Smartphone Subscribers EU5 Total sub. base 100.0% Symbian 60.9% Apple 14.5% Microsoft 14.1% RIM 8.3% Google 2.0%
16. Nokia portfolio is set for apps Phones (Series 40) Smartphones (Symbian) Computers (MeeGo) Develop Java apps Develop Native Apps Develop Web Apps Develop Web Apps