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Jure Sustersic Developer Relations Forum Nokia Going Mobile? Mobile apps and internet
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],06/10/10
 
Trivia… ,[object Object],[object Object],[object Object],[object Object]
The app economy…
Growing demand for Applications  Fastest-Growing Content Categories via Application Access  3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg. Ending Apr. 2009 Total U.S. Age 13+ Source: comScore MobiLens 90 10,315 5,434 Search  90 5,950 3,131 Photo or Video Sharing Service  91 2,701 1,416 Online Retail  93 16,773 8,708 Maps  93 6,359 3,296 Movie Information  111 18,063 8,557 Weather  113 4,974 2,340 Bank Accounts  113 7,672 3,598 Sports Information  124 9,292 4,148 News  240 14,518 4,270 Social Networking  28 69,639 54,414 Used application (except native games)  % Change   Apr-10 Apr-09 Application Access Category
... and it’s not a U.S. only phenomena ,[object Object],[object Object],[object Object],[object Object],[object Object],Base: n=206, source: checkbox.com
AppStores are dominating distribution ,[object Object]
Demand for hyper local is growing ,[object Object],[object Object],[object Object],[object Object]
Mobile Technology Adpotion The Mobile Entrepreneurs The Innovative Web Giants The Traditional Giants The Long-tailers
Internet evolution thru a mobile screen Widgets  offer focused, optimized front-ends to Web-based information and services Mobile-optimized sites  serve specific needs and tasks Full HTML browser  lets mobile consumers experience the complete Web Widgets + Platform Services  offer seamless integration of the Web with personal context
Setting the mobile strategy… ,[object Object],[object Object],[object Object],[object Object]
Know your buisness… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
…  to find an appropriate mobile strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platforms are driving the app-economy Worldwide Smartphone market by OS vendor Market shares 4Q 2009 in % (Source: Canalys)    Share (%) of Smartphone Subscribers  EU5 Total sub. base 100.0%   Symbian  60.9%  Apple  14.5%  Microsoft  14.1%  RIM  8.3%  Google  2.0%
Nokia portfolio is set for apps Phones (Series 40) Smartphones (Symbian) Computers (MeeGo) Develop Java apps Develop Native Apps Develop Web Apps Develop Web Apps
What are web apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web apps examples Reuters AccuWeather LeMonde
Native apps – power of the platform  ,[object Object],[object Object],[object Object],[object Object],GIVING » 1100010001100001011101101110101110111101010110111010100 to  binary #include <iostream>   using   namespace  std;  int  main () {  // declaring variables:   int  a, b;  int  result;  // process:  a = 5; b = 2 Code and run  by  OS i s  compiled
Examples of Native apps Bounce Evolution Fring Mobile Documents
…  and distribution?
Nokia’s distribution channel – Ovi store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*  -  after taxes and possible operator charges
Challenges ,[object Object],[object Object],[object Object]
…  to conclude ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

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Mobile apps and internet

  • 1. Jure Sustersic Developer Relations Forum Nokia Going Mobile? Mobile apps and internet
  • 2.
  • 3.  
  • 4.
  • 6. Growing demand for Applications Fastest-Growing Content Categories via Application Access 3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg. Ending Apr. 2009 Total U.S. Age 13+ Source: comScore MobiLens 90 10,315 5,434 Search 90 5,950 3,131 Photo or Video Sharing Service 91 2,701 1,416 Online Retail 93 16,773 8,708 Maps 93 6,359 3,296 Movie Information 111 18,063 8,557 Weather 113 4,974 2,340 Bank Accounts 113 7,672 3,598 Sports Information 124 9,292 4,148 News 240 14,518 4,270 Social Networking 28 69,639 54,414 Used application (except native games) % Change Apr-10 Apr-09 Application Access Category
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  • 10. Mobile Technology Adpotion The Mobile Entrepreneurs The Innovative Web Giants The Traditional Giants The Long-tailers
  • 11. Internet evolution thru a mobile screen Widgets offer focused, optimized front-ends to Web-based information and services Mobile-optimized sites serve specific needs and tasks Full HTML browser lets mobile consumers experience the complete Web Widgets + Platform Services offer seamless integration of the Web with personal context
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  • 15. Platforms are driving the app-economy Worldwide Smartphone market by OS vendor Market shares 4Q 2009 in % (Source: Canalys)   Share (%) of Smartphone Subscribers EU5 Total sub. base 100.0% Symbian 60.9% Apple 14.5% Microsoft 14.1% RIM 8.3% Google 2.0%
  • 16. Nokia portfolio is set for apps Phones (Series 40) Smartphones (Symbian) Computers (MeeGo) Develop Java apps Develop Native Apps Develop Web Apps Develop Web Apps
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  • 18. Web apps examples Reuters AccuWeather LeMonde
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  • 20. Examples of Native apps Bounce Evolution Fring Mobile Documents
  • 21. … and distribution?
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