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Stresa, 10 February 2011
The European Directives
The Italian context
The GME
SOS ELECTRICITY BILL - How to read it?
- Tariffs
- Electricity Bill
- Home Displayer
- Innovative Proposals
THE LIBERALISATION OF THE ELECTRIC MARKET
                The Community contest:
          The openining of the electricity market

 The directive 96/92/CE

 The directive 2003/54/CE

 The directive 2009/72/CE relating to common regulations
 for the electricity market
THE ITALIAN CONTEST

The transposition of the directives:

 The Bersani act 79/3/99

 The green certificates

 Incentive on renewable resources
THE PRINCIPLE OF THE ELECTRIC SECTOR
LIBERALIZATION INTRODUCED BY THE BERSANI ACT
 • Guarantee of a plurality of producers

 • Free access to the Grid

 • Free choices for elegible customers (In 2003 elegible
 customers should consume 100.000 kWh annually, while
 since 2007 every customer is elegible to have access to the
 free market)

 Vertical Separation of the monopolist of the electric sector
              (in the next slides Company “X”)
ENERGY GOVERNANCE IN ITALY
• The Bersani Act provides for the activity of distribution through
    concessions released by the Minister of Productive Activity until
    2030
• The Authority for Electric Energy and Gas was established by the
    Law n. 481/1995  It is an Indipendent Authority For Regulation
    and Control
• Introduction of the “single autorization” (Law n. 55/ 2002)

•   Unified Act on the Electric Market approved in 2003
• Trasmission and dispaching activity to the GSE (ex GRTN) The
    energy transmission is managed by TERNA (Act Introduced in 2004)
Electric energy producers


Bilateral Agreements               Electrical market




    Wholesalers
                                       Exclusive buyer



 Supply agreements


 Eligible Customers                  Bounded Customers
THE ELECTRIC SYSTEM

 • Virtual zones
 • Points of offer
 • Points of immission
 • Dispatching user
WHAT IS THE GME
Gestore dei Mercati Energetici is the company
which was set up by “Gestore della Rete di
Trasmissione Nazionale S.p.A.” (now “Gestore
dei Servizi Energetici – GSE S.p.A.) with the
mission of organising and economically
managing the Electricity Market, under
principles of neutrality, transparency,
objectivity and competition between
producers, as well as of economically managing
an adequate availability of reserve capacity.
THE GME’S MARKETS
 THE DAY BEFORE MARKET (MGP)
It’s executed the morning before the delivery day

 THE ADJUSTMENT MARKET (MA)
Carried out right after the MGP, on the first afternoon hours

 THE DISPATCH SERVICE MARKET (MSD)
Operators present modifications of their offer, whether to increase or
  reduce the amount of potency inserted on or taken from the grid.
QUESTIONS
 Is the Italian market fully liberalized?


 Which is The role of the Electrical Authority?


 Which is The role of communication towards consumers?
Project work Green Management Programme
ELECTRICY TARIFF OFFERS (same seller different offers)
                                                 Free market
                         Household of 3 person with 3kW of power used and
                            annual consumption of 28000 kWh of which:

                      35% in fascia 1                                          30% in fascia 1
                      30% in fascia 2                                          25% in fascia 2
                      35% in fascia 3                                          45% in fascia 3


                                             Estimated                                               Estimated annual
  Nr. Offers        Seller       Tipology     annual                         Seller       Tipology
                                                            Nr. Offert                                 expenditure
                                            expenditure
      A         Company “X”      locked      448,043            A         Company”X”      locked         448,03
        B                                                         B
                   Company “X”   locked       453,49                         Company”X”   locked         440,52
(tariffa bioraria)                                        (tariffa bioraria)

      C         Company “X”      locked       521,42            C         Company”X”      locked         521,42


      D         Company “X”      locked       567,82            D         Company”X”      locked         567,82

        E                                                         E
                   Company “X”   locked       578,57                         Company”X”   locked         553,14
(tariffa bioraria)                                        (tariffa bioraria)
ELECTRICY TARIFF OFFERS (different sellers similar tariffs)
                                      Free market
            Household of 3 person with 3kW of power used and
               annual consumption of 28000 kWh of which:

          35% in fascia 1                                    30% in fascia 1
          30% in fascia 2                                    25% in fascia 2
          35% in fascia 3                                    45% in fascia 3

                         Estimated                                              Estimated
Seller    Tipology        annual                    Seller        Tipology       annual
                        expenditure                                            expenditure

  Y       locked            452,09                    Y            locked        439,12

  Z       locked            450,14
                                                      Z            locked        450,14

 W        locked            480,21                   W             locked        476,45


  K       locked            501,98                    K            locked        499,76

  T       locked            539,22                    T            locked        535,29
ELECTRICY TARIFF OFFERTS
                                        Enhanced Protection
                      Household of 3 person with 3kW of power used and
                         annual consumption of 28000 kWh of which:

                  35% in fascia 1                                            30% in fascia 1
                  30% in fascia 2                                            25% in fascia 2
                  35% in fascia 3                                            45% in fascia 3


                                           Estimated                                              Estimated
  Nr. Offer     Seller       Tipology       annual                        Seller     Tipology      annual
                                          expenditure      Nr. Offer
                                                                                                 expenditure
Servizio
              Adjusted by   Indexed by                  Servizio         Adjusted   Indexed by
maggior                                     474,13                                                 472,52
                 AEEG          AEEG                     maggior tutela   by AEEG       AEEG
tutela
                                                        SMT (prezzi
SMT (prezzi                                                              Adjusted   Indexed by
              Adjusted by   Indexed by                  biorari                                    473,2
biorari                                     474,57                       by AEEG       AEEG
                 AEEG          AEEG                     transitori)
transitori)
SMT (prezzi                                             SMT (prezzi
              Adjusted by   Indexed by                                   Adjusted   Indexed by
biorari a                                   474,79      biorari a                                  474,13
                 AEEG          AEEG                                      by AEEG       AEEG
richiesta)                                              richiesta)
GRAPHIC OF THE DIFFERENCES BETWEEN
                    FREE MARKET AND PROTECTION SERVICE



      300



      250



      200



      150                                                     Free market band 1
kWh




                                                              Free market band 2
                                                              Protection service band 2
      100                                                     Protection service band 1



      50



       0
            0   5            10        15        20      25


                                  €
Project work Green Management Programme
Some problems for the User!!!!
The Enhanced Protection Electric Bill
for households does not fully reflect
the dynamics of the electricity market:
The volatility of the energy cost
follows fossil fuels’ price trends!!

He doesn’t understand what he’s
going to pay
He wants to know how to pay less
(The quota is fixed by the Authority for
Electric Energy and Gas)
ELECTRIC ENERGY PRICE




                        Set annually by the local
                        distributor and approved by
                        the AEEG
                        National Taxes

                        R&D costs + renewable
                        energy incentives etc…
                        defined and update by
                        AEEG
ELECTRICITY BILL PROPOSALS



• The items description

• The highest consumption band

• Consumption Graphic Trends
HOME DISPLAY

                                             Energy’s availability
Production Meter
                                                    light



 Fascia Tariffaria 1-2-3 /                             Display as a percentual ratio
                                                       between available power and
 PZ Max                    Val %                           currently used power
 PZ Utilizzata


 Consumo/             (gg/set/mese) Costi/              Period’s statitics selection key
 Produzione                                                     (gg/set/mese)
 Ricavi

 Fascia 1                                                 Consumption/production
 Fascia 2                                                  statistics selection key
 Fascia 3
 ToT

 % Di Consumo o
 Produzione/Energia                                 Daily, weekly, monthly energy’s
 utilizzata                                        consumption/production statistics
                                                              (percentual)
 N° Cliente                data - ora
HOME DISPLAYER  APPLICATIONS




Fascia Tariffaria 1-2-3 /

PZ Max                    Val %
PZ Utilizzata


Consumo/
Produzione
                     (gg/set/mese) Costi/
                                                Application for smartphones and computers,
Ricavi                                           with the same display’s interface, always
Fascia 1                                                         userfriendly
Fascia 2
Fascia 3
ToT

% Di Consumo o
Produzione/Energia
utilizzata


N° Cliente                data - ora
Consumption   Production
Company X: How to inform the user


E-MAIL                         USER PROFILE

When? EVERY 3 MONTHS           DATABASE ELECTRIC BILL
                               ( month, annual)
THE BILL:
It will be attached to an e-   - INTERACTIVE CHARTS:
mail and there will be a       There is the possibility to
LINK to access to your         highlight the consumption
private profile, through       range on a monthly or
which you will be able to      hourly basis.
pay and to watch your
consumption                    Chart Measure Units:
                               • kWh/Monthly or Daily
                               • €/kWh
           CHAT &
FUNCTIONAL CALL-CENTER         - HOME DISPLAYER
• Short waiting time           TUTORIAL
• Clear answers
NEW GENERATION OF TECHNOLOGY


       GOOD!
You have enough power
                                European standard for the
       available                  household appliances




     BE CAREFUL, PLEASE!
 You’re almost at the maximum
          usage level




      ATTENTION!
 You have exceeded your
    maximum power
      consumption!
Emanuele Biestro
Vanessa Losantos
Marco Minervini
Giovanni Piazzini
Davide Ricchetti
Federica Scaffidi
Sofia Sicher
Viviana Tulin
Vittoria Veltri

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Project work Green Management Programme

  • 2. The European Directives The Italian context The GME SOS ELECTRICITY BILL - How to read it? - Tariffs - Electricity Bill - Home Displayer - Innovative Proposals
  • 3. THE LIBERALISATION OF THE ELECTRIC MARKET The Community contest: The openining of the electricity market  The directive 96/92/CE  The directive 2003/54/CE  The directive 2009/72/CE relating to common regulations for the electricity market
  • 4. THE ITALIAN CONTEST The transposition of the directives:  The Bersani act 79/3/99  The green certificates  Incentive on renewable resources
  • 5. THE PRINCIPLE OF THE ELECTRIC SECTOR LIBERALIZATION INTRODUCED BY THE BERSANI ACT • Guarantee of a plurality of producers • Free access to the Grid • Free choices for elegible customers (In 2003 elegible customers should consume 100.000 kWh annually, while since 2007 every customer is elegible to have access to the free market) Vertical Separation of the monopolist of the electric sector (in the next slides Company “X”)
  • 6. ENERGY GOVERNANCE IN ITALY • The Bersani Act provides for the activity of distribution through concessions released by the Minister of Productive Activity until 2030 • The Authority for Electric Energy and Gas was established by the Law n. 481/1995  It is an Indipendent Authority For Regulation and Control • Introduction of the “single autorization” (Law n. 55/ 2002) • Unified Act on the Electric Market approved in 2003 • Trasmission and dispaching activity to the GSE (ex GRTN) The energy transmission is managed by TERNA (Act Introduced in 2004)
  • 7. Electric energy producers Bilateral Agreements Electrical market Wholesalers Exclusive buyer Supply agreements Eligible Customers Bounded Customers
  • 8. THE ELECTRIC SYSTEM • Virtual zones • Points of offer • Points of immission • Dispatching user
  • 9. WHAT IS THE GME Gestore dei Mercati Energetici is the company which was set up by “Gestore della Rete di Trasmissione Nazionale S.p.A.” (now “Gestore dei Servizi Energetici – GSE S.p.A.) with the mission of organising and economically managing the Electricity Market, under principles of neutrality, transparency, objectivity and competition between producers, as well as of economically managing an adequate availability of reserve capacity.
  • 10. THE GME’S MARKETS  THE DAY BEFORE MARKET (MGP) It’s executed the morning before the delivery day  THE ADJUSTMENT MARKET (MA) Carried out right after the MGP, on the first afternoon hours  THE DISPATCH SERVICE MARKET (MSD) Operators present modifications of their offer, whether to increase or reduce the amount of potency inserted on or taken from the grid.
  • 11. QUESTIONS  Is the Italian market fully liberalized?  Which is The role of the Electrical Authority?  Which is The role of communication towards consumers?
  • 13. ELECTRICY TARIFF OFFERS (same seller different offers) Free market Household of 3 person with 3kW of power used and annual consumption of 28000 kWh of which: 35% in fascia 1 30% in fascia 1 30% in fascia 2 25% in fascia 2 35% in fascia 3 45% in fascia 3 Estimated Estimated annual Nr. Offers Seller Tipology annual Seller Tipology Nr. Offert expenditure expenditure A Company “X” locked 448,043 A Company”X” locked 448,03 B B Company “X” locked 453,49 Company”X” locked 440,52 (tariffa bioraria) (tariffa bioraria) C Company “X” locked 521,42 C Company”X” locked 521,42 D Company “X” locked 567,82 D Company”X” locked 567,82 E E Company “X” locked 578,57 Company”X” locked 553,14 (tariffa bioraria) (tariffa bioraria)
  • 14. ELECTRICY TARIFF OFFERS (different sellers similar tariffs) Free market Household of 3 person with 3kW of power used and annual consumption of 28000 kWh of which: 35% in fascia 1 30% in fascia 1 30% in fascia 2 25% in fascia 2 35% in fascia 3 45% in fascia 3 Estimated Estimated Seller Tipology annual Seller Tipology annual expenditure expenditure Y locked 452,09 Y locked 439,12 Z locked 450,14 Z locked 450,14 W locked 480,21 W locked 476,45 K locked 501,98 K locked 499,76 T locked 539,22 T locked 535,29
  • 15. ELECTRICY TARIFF OFFERTS Enhanced Protection Household of 3 person with 3kW of power used and annual consumption of 28000 kWh of which: 35% in fascia 1 30% in fascia 1 30% in fascia 2 25% in fascia 2 35% in fascia 3 45% in fascia 3 Estimated Estimated Nr. Offer Seller Tipology annual Seller Tipology annual expenditure Nr. Offer expenditure Servizio Adjusted by Indexed by Servizio Adjusted Indexed by maggior 474,13 472,52 AEEG AEEG maggior tutela by AEEG AEEG tutela SMT (prezzi SMT (prezzi Adjusted Indexed by Adjusted by Indexed by biorari 473,2 biorari 474,57 by AEEG AEEG AEEG AEEG transitori) transitori) SMT (prezzi SMT (prezzi Adjusted by Indexed by Adjusted Indexed by biorari a 474,79 biorari a 474,13 AEEG AEEG by AEEG AEEG richiesta) richiesta)
  • 16. GRAPHIC OF THE DIFFERENCES BETWEEN FREE MARKET AND PROTECTION SERVICE 300 250 200 150 Free market band 1 kWh Free market band 2 Protection service band 2 100 Protection service band 1 50 0 0 5 10 15 20 25 €
  • 18. Some problems for the User!!!! The Enhanced Protection Electric Bill for households does not fully reflect the dynamics of the electricity market: The volatility of the energy cost follows fossil fuels’ price trends!! He doesn’t understand what he’s going to pay He wants to know how to pay less (The quota is fixed by the Authority for Electric Energy and Gas)
  • 19. ELECTRIC ENERGY PRICE Set annually by the local distributor and approved by the AEEG National Taxes R&D costs + renewable energy incentives etc… defined and update by AEEG
  • 20. ELECTRICITY BILL PROPOSALS • The items description • The highest consumption band • Consumption Graphic Trends
  • 21. HOME DISPLAY Energy’s availability Production Meter light Fascia Tariffaria 1-2-3 / Display as a percentual ratio between available power and PZ Max Val % currently used power PZ Utilizzata Consumo/ (gg/set/mese) Costi/ Period’s statitics selection key Produzione (gg/set/mese) Ricavi Fascia 1 Consumption/production Fascia 2 statistics selection key Fascia 3 ToT % Di Consumo o Produzione/Energia Daily, weekly, monthly energy’s utilizzata consumption/production statistics (percentual) N° Cliente data - ora
  • 22. HOME DISPLAYER  APPLICATIONS Fascia Tariffaria 1-2-3 / PZ Max Val % PZ Utilizzata Consumo/ Produzione (gg/set/mese) Costi/ Application for smartphones and computers, Ricavi with the same display’s interface, always Fascia 1 userfriendly Fascia 2 Fascia 3 ToT % Di Consumo o Produzione/Energia utilizzata N° Cliente data - ora
  • 23. Consumption Production
  • 24. Company X: How to inform the user E-MAIL USER PROFILE When? EVERY 3 MONTHS DATABASE ELECTRIC BILL ( month, annual) THE BILL: It will be attached to an e- - INTERACTIVE CHARTS: mail and there will be a There is the possibility to LINK to access to your highlight the consumption private profile, through range on a monthly or which you will be able to hourly basis. pay and to watch your consumption Chart Measure Units: • kWh/Monthly or Daily • €/kWh CHAT & FUNCTIONAL CALL-CENTER - HOME DISPLAYER • Short waiting time TUTORIAL • Clear answers
  • 25. NEW GENERATION OF TECHNOLOGY GOOD! You have enough power European standard for the available household appliances BE CAREFUL, PLEASE! You’re almost at the maximum usage level ATTENTION! You have exceeded your maximum power consumption!
  • 26. Emanuele Biestro Vanessa Losantos Marco Minervini Giovanni Piazzini Davide Ricchetti Federica Scaffidi Sofia Sicher Viviana Tulin Vittoria Veltri