เนื้อหาบทที่ 4 สื่อการเรียนรู้

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4
1. •
2. •
3. •
•
1. •
2. •
3. • Assure Model
1.
2. 3
http://ednet.kku.ac.th/~sumcha/web-230301/
4
Power point
3.
)

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(Problem-based learning)
. .
. .
. .
. .
1.
2. " " " "
3.

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(Paradigm)
(Cognitive tools)

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“ ”
(Brown and other, 1985)
( , 2526 Gerlach and Ely)
(Heinich, Molenda and Russel, 1985)
(2519)
(2526)
(2529)
•
•
•
•

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(Perception) (Cognition) (Communication)
(Instructional Theories) “
”
(Kozma, 1991)
2544 “ ”
( , 2547)
. . 2542
” ” “ ”
“
”

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( , 2545: )
•
•
•
• (
2544)
( , 2545)
(Cognitive tools)

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1.
2.
3.
4.
5.
6.
1.
2.
3.
4.
5.
6.
7.
8.
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10.
11.

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(2545)
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-
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/
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- (Active learning)
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-
-

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.. .
. .2542
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-
Driscoll (1994)

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Bruner (1993) "
" "
"
Mnemonics
(Higher-order thinking skills)
(Transfer)
2

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"Media + Methods" " "

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(Methods)
• (Discovery)
• (Inquiry)
• (Problem Solving)
• (Cooperative Learning)
• (Constructivism)
• (Simulation)
• (Project base)
" "
(Web-base learning)
(Constructivism)

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1.
2.
3.
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4.
5.
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6.
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Heinich (2002)

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Assure
Model
• Analyze Learner
• State Objectives
• Select, modify, design Methods, Media, & Materials
• Utilize Methods, Media, & Materials
• Require Learner Participation
• Evaluation and Revise
Assure Model
(Analyze Leaner Characteristics)
1) –
2) –

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3) (Learning Styles) –
(State Objectives)
1) ( )
2)
(Select method, media and Materials)
1)
2)
(Select, modify, Design Methods, Media,
& Materials)
1)
2)
3)
4)
5) /
(Utilize method, Media and Materials)
1) (Preview the material)
2) (Prepare the material)
3) (Prepare the environment)
4) (Prepare the learners)
5) (Provide the learning experience)

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(Require Learner Response)
1) (actively)
2)
3)
(Evaluation and revise)
1) (Evaluate student performance)
( Assess Evaluation)
2) (Evaluate media components)
3) (Evaluate instructor performance)

18. 4 60
. (2545). 2544
. :
. (2521). , 1-
15. : .
. (2529). 11-
15 5
(2526). : . :
.
. (2519). .
.
. (2547). .
.
Brown, James W., Lewis, Richard B., and Harcleroad, Fred F. (1985). AV
Instructional Technology, Media, and Methods. 6th ed. New York: McGraw-
Hill Book Company, Inc.
Bruner, J. S. (1983). In search of mind: Essays in autobiography. New York: Harper
& Row.
Driscoll, M. P. (1994). Psychology of learning for instruction. Boston: Allyn and
Bacon.
Heinich, Molenda and Russell. (1985). Instructional media and the new
technologies of instruction. Wiley : New York.
Heinich, R., Molenda, M., Russell, J., & Smaldino, S. (2001). Instructional media and
technologies for learning. Journal of Marketing Education, (7th ed.).
Englewood Cliffs, NJ: Prentice Hall.
Heinich, R., Molenda, M., Russel, J.D., Smaldino, S.E. (2002). Instructional Media
and Technologies for learning, 7th edition. Merrill Prentice Hall.
Honey, M., & Moeller, B. (1990). Teachers’ beliefs and technology integration:
Different values, different understanding. New York: Center for
Technology in Education.

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Kozma, R.B. (1991). The impact of computer-based tools and embedded prompts
on writing processes and products of novice and advanced college writers."
Cognition and Instruction, 8 (1), 1-27.
Levin, T., & Wadmany, R. (2006). Teachers' beliefs and practices in technology-
based classrooms: A developmental view. Journal of Research on
Technology in Education, 39(2), 157-181.