4. Introduction of beer market in Thailand Beer is one of the world's oldest prepared beverages 9500 BC Ancient Egypt, Mesopotamia It is the third most popular drink overall, after water and tea Alcohol volume around 4-6%
6. Briefly information of Thai beer market In past few years average production volume of beer is 2,000 Million liters Reflect 70% overall plant capacity in 2010 Oligopoly market structure Tax and Government policy create big impact on industry FTA with ASEAN in 2010 about Beer category
28. Creative commercial from Heineken cannot on airLessen scale of events to 7 commercial areas such as Arena 10, K-Village, United Center Building Return to focus on Premium Brand Portfolio
30. Q7. Attractive or not? NO… because Beer consumption is decreasing Law and regulation is more strict Tax rate is increasing High awareness of health concern
Editor's Notes
It also limited days of selling as religion day; Visakabusha, Asanhabusha. The retail shops cannot put Alcohol products in the Gift set except the customer require them.
Almost countries in AFTA is Muslim. Alcohol products cannot import to those countries. Then Thai beer company still have to paid tax at highest level.