1. JERRY GREENFIELD
&
BEN COHEN

2. BEN COHEN
 Ben Cohen born 18
March 1951 in Brooklyn,
New York.
 He is an American
businessman. He is a co-
founder of the ice cream
company Ben & Jerry's.

3. BEN COHEN
 Cohen first met and befriended his
future business partner, Jerry
Greenfield, in a junior high school
gym class in 1963. In his senior year,
Cohen found work as an ice cream
manbefore heading off to
attend Colgate University upstate.
 Over the next decade, Cohen
pursued his interest in pottery as he
mixed further education.

4. BEN COHEN
 Skidmore, the University Without Walls
program, the New School, and gigs as
a McDonald's cashier, a Pinkerton guard,
deliverer of pottery wheels, a mop-boy
at Jamesway and Friendly's, an assistant
superintendent, an ER clerk, and a taxi
driver.
 Before eventually settling on work as a craft
teacher at a private school for emotionally
disturbed adolescents.

5. BEN COHEN
 It was during his three years at the Highland Community
School that he began experimenting with making his
own ice cream.
 Cohen has been described as a hippie or ex-hippie.He is
also a noted fan of the Grateful Dead.

6. BEN COHEN
Honors
 Ben Cohen was honored by the New York Open
Center in 2000 for his "leadership in pioneering
socially responsible business."
 Ben Cohen was a US Small Business Person of the
Year in 1988.

8. JERRY GREENFIELD
 Jerry Greenfield was born
14 March1951.He is an
American businessman. He
is a co-founder of Ben &
Jerry's Homemade Holdings,
Inc.

9. JERRY GREENFIELD
 Jerry Greenfield was born in
Brooklyn, New York the son of
a stockbroker, in 1951. He lived on
Long Island throughout his youth
until he left to attend Oberlin
College in 1969.
 In 1963, Greenfield met Ben Cohen
during gym class at Merrick Avenue
Junior High School.

10. JERRY GREENFIELD
 Greenfield was known for being hard-
working and studious throughout high
school and when he chose to pursue a
pre-med curriculum at Oberlin, it took
nobody by surprise.
 At Oberlin, Greenfield began working as
an ice cream scooper in the school's
cafeteria.
 In 1976, Greenfield moved back north,
this time to live with Cohen in Saratoga
Springs, New York, where the pair began
putting their dream of owning their own
business.

11. JERRY GREENFIELD
 After initially considering opening a bagel shop, the pair
turned their attention to ice cream because the
equipment for such a shop was much cheaper.
 After taking a five dollar correspondence course in ice-
cream making, the cost of which they split, the two
searched for a warm-weather college town to open up
shop in before settling
on Burlington, Vermont. Ben & Jerry's
opened in the summer of 1978.
 Quotations
"If it's not fun, why do it?

12. BEN & JERRY’S HOMEMADE HOLDINGS, INC.
Ben & Jerry's is an American ice cream
company, a division of the British-
Dutch Unilever conglomerate that
manufactures ice cream, frozen yogurt ,
sorbet, and ice cream novelty products.
These are manufactured by Ben & Jerry's
Homemade Holdings, Inc., headquartered
in Burlington, Vermont, United States, with
the main factory in Waterbury, Vermont. It is
best known as a premium ice cream brand,
founded in 1978 in Burlington, Vermont.

14. HISTORY
 In 1977 lifelong friends Ben Cohen and Jerry
Greenfield completed a correspondence
course on ice cream making from Pennsylvania
State University's Creamery. Cohen
has anosmia and so relied on "mouth feel". This led
to the company's trademark chunks being mixed in
with their ice cream
 In 1980, Ben and Jerry rented space in an old spool
and bobbin mill on South Champlain Street in
Burlington and began packing their ice cream in
pints.

16. HISTORY
 In 1984, Häagen-Dazs wanted to limit
distribution of Ben & Jerry’s in Boston,
prompting Ben & Jerry’s to file suit
against the parent company, Pillsbury, in
its now famous “What’s the Doughboy
Afraid Of?” campaign.
 In 1988, the pair won the title of U.S.
Small Business Persons Of The Year,
awarded by U.S. President Ronald
Reagan. Also that year, the first
brownies were ordered fromGreyston
Bakery, which led to the development of
the popular Chocolate Fudge Brownie
flavor.

17. HISTORY
 2001, Ben & Jerry's U.S. completed transition to
"Eco-Pint" packaging, which packaged all pint
flavors in environmentally friendly
unbleached paperboard Eco-Pint containers, a
decision it later reversed.
 On Earth Day in 2005, when a vote in the U.S.
Senate proposed the opening of the Arctic National
Wildlife Refuge to oil drilling, Ben & Jerry's
launched a protest by creating the largest
ever Baked Alaska, which weighed 900 pounds,
and placed it in front of the U.S. Capitol Building.

18. BEN COHEN & JERRY GREENFIELD

19. HISTORY
 In March 2009, "CyClone Dairy" launched an
advertising campaign and a website to promote its
milk products, which purportedly came exclusively
from cloned cows.On April 1, 2009 (April Fool's
Day), Ben & Jerry's announced that it was behind
this fake company
 On February 24, 2012, Ben & Jerry's released a
new Greek Frozen Yogurt line, which comes in five
flavors: Strawberry Shortcake, Blueberry Vanilla
Graham, Raspberry Fudge Chunk, Banana Peanut
Butter, and Vanilla (scoop shop exclusive).

20. BEN & JERRY’S MISSION STATEMENT
 At Ben & Jerry’s we’re all about making the best
possible ice cream in the nicest possible way. Our
business is founded on and dedicated to a
sustainable corporate concept of linked prosperity
demonstrated in our 3 part mission statement
above.
 Underlying this mission is the determination to seek
new and creative ways of addressing all three
parts, while holding a deep respect for individuals
inside and outside the company and for the
communities of which they are a part.

21. HAPPY FREE ICE-CREAM DAY
The most enjoyable flavor tradition for 34-year
 The story of Ben & Jerry's was began at 1978.
It has started in the gas-station which has an
ice-cream shop in Vermont,America.
 After a year of very successful Ben and Jerry's,
ice cream stores decided to reward loyal
customers, free ice cream.
 Thus, "Free Ice Cream Day" has
came a celebration of the
legendary 34-year.

22. REFERENCES
 "Ben Cohen -- Co-Founder Of Ben & Jerry’s Ice
Cream". www.Benjerry.com.
 http://en.wikipedia.org/wiki/Ben_Cohen_(businessm
an)
 http://en.wikipedia.org/wiki/Ben_%26_Jerry%27s
 http://en.wikipedia.org/wiki/Jerry_Greenfield
 "FDA’S flawed approach to assessing the safety of
food from animal clones"(PDF).
www.centerforfoodsafety.org
 http://www.vegasnews.com/6178/ben-
jerry%E2%80%99s-31st-annual-free-cone-day-
serves-more-than-7300-scoops-raises-money-for-
local-charities.html