Pinterest is one of the first and fastest growing sites that uses imagery and social momentum to drive traffic and shape consumer behaviour. This presentation will show you how Pinterest is being used by people and brands, how you can use it, and how it’s changing the online world as we know it.

1. Pinterest:
The New Kid on the Block

2. Sarah Baker
@ispeakcanadian
#ttyyc

3. What is Pinterest?
(the basics)
How Pinterest is Being Used by People
(and how you can use it)
B ran d s
How Pinterest is Being Used by Capitalists
online
>
How it is Changing the World
Pinterest, Privacy and Copyright
Pinterest On-the-Go
#ttyyc

4. What is Pinterest?
(the basics)
Pinterest is a collection of user-made virtual pinboards.
clever
ideas!
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6. What is Pinterest?
(the basics)
How to use Pinterest
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7. What is Pinterest?
(the basics)
2
1
3

8. What is Pinterest?
(the basics)
• One of the fastest growing social networks of all
time
• The number of daily Pinterest users has
increased by 145% since the beginning of 2012
• Female-dominated network, with over 80% of
users being women
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9. How Pinterest is Being Used by People
(and how you can use it)
1. Bookmarking
with a visual twist
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10. How Pinterest is Being Used by People
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12. How Pinterest is Being Used by People
(and how you can use it)
2. Image Compilation
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13. Michelle Butterfield
How Pinterest
@mmmbutters is Being Used by People
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15. How Pinterest is Being Used by People
(and how you can use it)
endless
3. Self Expression
>
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17. • Things I like photo

18. How Pinterest is Being Used by People
(and how you can use it)
4. Inspiration
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20. How Pinterest is Being Used by People
(and how you can use it)
5. Earmarking for the Future
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22. How Pinterest is Being Used by People
(and how you can use it)
6. Collaboration
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24. How Pinterest is Being Used by People
(and how you can use it)
7. Image Search
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25. “food in muffin tins”

27. How Pinterest is Being Used by People
(and how you can use it)
8. Fueling Unnecessary Consumerism
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29. How Pinterest is Being Used By Brands
(the capitalists joke wasn’t even funny once, so I left it out)
1. Marketing
an bare ly type it
so ob vious I c
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30. Peugeot Panama

31. How Pinterest is Being Used By Brands
1. Marketing
brands have a threat-free way to show you new
ways to use their products
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33. Whole Foods

34. Michael’s

37. How Pinterest is Being Used By Brands
2. Market Research
more so than any other social network,
brands can see what
else their target market likes
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38. How Pinterest is Being Used By Brands
3. Teaching
consider this:
compiling relevant information can make
you the ‘go to’ authority
on those topics
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41. How Pinterest is Being Used By Brands
4. Collaboration with Stakeholders
consider this:
letting your stakeholders directly contribute
builds loyalty
and community
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44. How Pinterest is Being Used By Brands
5. Compiling Relevant Information
for Your Followers
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46. How Pinterest is Being Used By Brands
6. Contests
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47. pinterest.com/peugeotpanama

52. online
How it is changing the world
>

53. online
How it is changing the world
>
1. Title Graphics
Bloggers and website developers need to consider -
How can I best represent this page with a single image?
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55. online
How it is changing the world
>
1. Blogging Style and Format
because of pinterest, there’s been an explosion in
graphic journaling
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58. online
How it is changing the world
>
Generic photos are no longer good enough
Photography cannot be a website after-thought
Coding of websites may need to be altered to
accommodate (or reject) Pinterest.
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59. Pinterest, Privacy and Copyright
Pinterest Scams
beware of anything asking you to pin something
to get an immediate prize/reward
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60. #ttyyc

61. Pinterest, Privacy and Copyright
Pinterest Scams
glance over the url attached to the image
you’re repinning before clicking
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62. Pinterest, Privacy and Copyright
random third party websurfer
Content owner creates content
Pinner pins content <
Pinterest now has broad rights to content
without express permission of the owner
<
“luk at this pitur of kittehs I found! Lolz!”
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63. Pinterest, Privacy and Copyright
But…
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64. Pinterest, Privacy and Copyright
Pins = Traffic
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65. Pinterest, Privacy and Copyright
Protect Yourself
If you do not (for whatever reason) want your images pinned…
Code your website in such a way that it
blocks pinning
and/or
Place a Pinterest clause in your terms of use
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66. Pinterest, Privacy and Copyright
Pin Smart
Use original sources
Credit appropriately
If your “pin it” button can’t find it, leave it
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67. Pinterest, Privacy and Copyright
If you are a large brand -
consult with ‘legal’
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68. Pinterest On-the-Go
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69. Sarah Baker
@ispeakcanadian
pinterest.com/ispeakcanadian