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Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014
1.
2.
IS ME PETE? Client
Strategy Director @theMediaFlow Responsible for technical strategy and delivery @ismepete #brightonseo
3.
4.
Quick Checklist
5.
1. Crawl
6.
Check site can
be crawled & is indexed Use a crawling tool SEO Spider is by far my personal favourite Other crawlers I’ve used include:
7.
Robots.txt Robots Meta X-Robots-Tag Robots
8.
Check site: Search
9.
10.
2. Integrity
11.
Source: http://www.flickr.com/photos/kruemi/4227492449
12.
Source: http://www.flickr.com/photos/margin/115393654
13.
Eliminate Internal Redirects &
Broken Links 301s/302s/404s/403s/500s …whatever, update to correct destinations!
14.
15.
Check WWW versus non-WWW Canonical
tagging
16.
Source: http://www.flickr.com/photos/anxiousnut/5389243033/
17.
Source: http://www.flickr.com/photos/goofygouda/5196610171/
18.
Use UA Switcher
as Googlebot Look for signs of hack (inserted spam links etc)
19.
G’bot gets a better
G interface?
20.
Check Crawl Errors & Stats Look
for Spikes
21.
Use spider to check
for analytics code
22.
Source:
23.
3. De-Dupe
24.
Find dupe domains & scraped content
25.
/
26.
Check site for
duplicate Title, Description & h1 use
27.
Source: http://www.flickr.com/photos/stewart/461099066/
28.
4. Optimise Source:
29.
Source: http://www.flickr.com/photos/stuttermonkey/41579924/
30.
Review Internal Linking
and Information Architecture Home Category Anchor Text
31.
Source: http://www.flickr.com/photos/zigazou76/5809274263/
32.
Source:
33.
34.
Describe image: <img alt="Scary
shark is coming to eat me!" src="">
35.
5. Refine Source: http://www.flickr.com/photos/herselfsphotos/485890032/
36.
37.
Source: http://www.flickr.com/photos/ben_grey/4582294721/
38.
Source: http://www.flickr.com/photos/borkurdotnet/691053039/
39.
Go Back! …and do
it all again …until everything is perfect! 6. Repeat
40.
Source:
41.
THANKS FOR LISTENING
42.
Download the checklist www.themediaflow.com/2014/04/technical-checklist Let
me know if you have questions! @ismepete +44(0)1256 384890 peter.handley@themediaflow.com www.themediaflow.com
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