Pulse Group is a full service digital research agency. For more information visit www.pulse-group.com

1. Overview
Presented By
Pulse Group
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2. Agenda
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3. Overview
Agenda
1.PULSE Overview
2.Pulse Group Services
3.Planet Pulse Panel Profile
4.Pulse Research Tools
5.Q & A
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4. PULSE Group
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5. Overview
• Leading Digital Research Agency provider in Asia
• KL Operations Hub
2009 Global Finalist 2008 Emerging WINNER
• Publicly Quoted on PLUS Markets, UK (symbol:
PGRP)‫‏‬
Ranked 119
• International sales offices Technology Fast 500 Asia Pacific 2008 2008 ASIA 100 WINNER
• International client base
• MSC Status
Malaysia Industry Excellence Award Most Promising Entrepreneur 2008 Awards
• Award winning company
2008 BRAND WINNER WINNER
MCBC Business Excellence Awards 2008
Malaysia Venture Capital and GOLD Winner
Malaysia ICT 2006
Private Equity Award 2008
Emerging SME 2006 Fastest-growing Start-up WINNER 2006 ASIA 100 Finalist
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6. Pulse Footprint
New York
London
India
Singapore
Kuala Lumpur
Sydney
Pulse Offices
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7. Pulse Group Services
r
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8. Planet Pulse Survey Community
 ‘Pulse‫‏‬Connect’‫‏‬Facebook‫‏‬App
• Allows access to n=650m respondents
• Increased reach
• In-depth profile
• Current Online Platform of choice for Brand
owners
• Solid margins
 Proprietary Online Survey Community
Across Asia-Pacific
• Deeply profiled
• One of the largest in Asia
• Multi-lingual
• Multi-platformed respondents
• Engaged
• Link to Social networks
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9. Pulse Online Surveys
• Multi-Country, multi-lingual, multi-mode, with real-time
client access
- Ad Hoc Dipsticks
- Trend Analysis
- Copy Testing
- Brand Health
- New Product Development
- U&A
- Competitive Analysis
- Concept Testing
- Continuous Tracking
- Location based U&A
- Crowd-sourcing Innovation
- Others
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10. Planet Pulse Footprint
Greater China
Japan
SE Asia
Middle
East
Pacific
Coverage (Online Panels)
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11. Pulse Communities
Online Community Building
• Development of front-end and back-end
community buildings for brands
• Recruitment of panelists across asia
• Incentive programs
• Integration to Facebook communities
• Integration of other non-research activities
• Consulting
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12. Pulse Buzz
• Online Buzz Tracking
V. Positive
Positive
Neutral
Negative
V. Negative
Pulse Buzz monitoring across Blogs, Social Networks and other online
conversations
• Powerful multi-channel, multi-lingual buzz monitoring and sentiment analysis
offering
• Intergration into other forms of research or data
• Strong demand currently in Asia
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13. Brand Pulse
Contact Points
0.24 Usage
0.22 TV/Radio ad
BVI Brand Value 0.20 Saw user (inclu. by media)
0.410 0.27 Usage
Relevance
0.27 Awareness 0.26 Newspaper/Magazine ad
0.24 News/Articles
0.261 0.25 Perception
0.24 Outdoor/Transportation ad
Confidence
Intention 0.24 Personality
0.30 Sweepstakes/Contests
to Invest/
0.203
0.23 Attributes 0.23 Membership service
Purchase/Use
Difference 0.20 Fan club/Online community
0.22 Loyalty
0.27 News/Articles
0.21 Market share
0.044 0.25 Newspaper/Magazine ad
Growth 0.20 Specialist journal
0.26 TV/Radio ad
Every contact points are 0.23 Newspaper/Magazine ad
measureable 0.23 Saw user (inc. by media)
0.21 News/Articles
0.21 Usage

14. Pulse Talk
• Computer Aided Telephone Interview (CATI)
• One stop CATI centre for multi-country studies in Asia
• 8 Asian Languages
• Experienced B2B to B2C interviewers
• State of the art technology
• 65 seats CATI Centre
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15. Pulse Q
• Pulse Qualitative Services
• Focus Group
• In-Depth Interview
• Central Location Test (CLT)
Languages Used by Interviewers: Qualifications
•English Diploma and above; A-level and vocational
•Mandarin training; University/college degree.
•Cantonese
•Bahasa Malaysia Experienced
•Bahasa Indonesia B2B and B2C
•Japanese Healthcare, Automotive, Customer
•Vietnamese Satisfaction, Brands Awareness &
•Thai Perception etc.
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16. Other Facilities
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17. State of the Art Infrastructure
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18. IP Phone system powered by: Recording system powered by:
#1 in Workforce Optimization
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19. Clients
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20. Singapore Team
Bob Chua, CEO
Responsible for Pulse Group's overall management and growth Involved in market
research for his entire career Created strategic ventures - Nielsen.Online, TNS
Interactive, founding organisations of online market research and outsourcing within the
industry. Bachelor of Bus. IT, and Marketing (Griffith University, Australia)‫‏‬
Mandy Chee, Client Development Manager
Mandy Chee is responsible for sales and development in Singapore as our Client
Development Manager. Marking a milestone in Mandy’s career was her stint in the event
management industry. Moving swiftly up the ranks, Mandy proved her versatility with quick
promotions through to Sales Manager. Having started her career as an Account Executive in
China, then in Hong Kong, Mandy brings a wealth of knowledge and experience in various
functions of several industries, she is more than adequately equipped to support sales
operation of Pulse Group PLC. Mandy welcomes you to Digital Era in Market Research!

21. Singapore Team
Wiryadi Hamidon – Consultant, Quantitative Research
He is a consumer insights professional with extensive experience with over 10 years
across multiple sectors and disciplines, for local and foreign government agencies,
small and large multinationals, working mainly in Asia. A graduate in Marketing &
Organisation Behaviour, he started his market research career with Consumer Probe
Singapore where he honed his skills in both qualitative and quantitative research.
As a researcher, he have been responsible for both small and large project teams,
and for growing and maintaining long term relationship with local and regional clients.
He is a generalist with a good understanding of both qualitative and quantititative
research, although in recent years he has mainly worked in quantitative online
research.
Prior to joining Pulse Group, he was a management work redesign consultant on
behalf of Singapore government link organisation and at the same time developed
strategic research framework such as employee customer satisfaction survey index
and employee motivation index. His experience and research focus includes
industries such as FMCG, Finance, Hospitality, Online Retail, Telecommunication,
Media and Public Policy.
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22. Thank You
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