10. sharing as default
war of a"enOon
augmented knowledge
age of curiosity
instant customizaOon
viral is a posiOve thing
social living
all devices are sensors
17. recognized
intermediate
client
behavior data
user PC
portal
e‐mail
experience
connect
social graph
social webTV banner
log on
account data
token
mobile tablet ...
ERP/CRM data
profile context
service
data
18. recognized
your
client
behavior data
user PC
portal
e‐mail
experience
connect
social graph
social webTV banner
log on
account data
token
mobile tablet ...
ERP/CRM data
profile context
service
data
19. play
recognized
your
client
behavior data
user PC
portal
e‐mail
experience
connect
social graph
social webTV banner
log on
account data
token
mobile tablet ...
ERP/CRM data
profile context
service
data