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The Bourne Supremacy is a 2004
                                  UIP action blockbuster , which was
                                  directed by Paul Greengrass and
                 DVD release      produced by Frank Marshall.
                 poster (below)
                                  The film starred Matt Damon and
                                  Julia Stiles. The synopsis of the film
                                  was that Jason Bourne is framed for
                                  a botched CIA operation. He is
                                  forced to take up his former life as
                                  a trained assassin to survive.
Theatrical
release poster                    The film generally received good
(above)                           reviews from the critics and the
                                  public and was awarded a overall
                                  score of 7.6 out of 10.
The target audience for The Bourne
Supremacy was 16-34 males.The
film was mainly based towards the
male genre because its more of a
men's action film.



                                     There are many different reasons
                                     why the audience would be
                                     attracted to the film.

                                     Some reasons are:
                                     •The a-list actor
                                     •The mystery behind the film’s plot
One of the main reasons for the campaign
was to maximize box office takings on the
opening weekend.

The campaign included 10 to 70 seconds
worth of mini ads that advertised the film.

The purpose of the campaign is to
attract the target audiences
attention and to interest them into
watching the movie. They do this
by using the main character on the
poster with a weapon. This gives
the audience an feeling of what
the films about and what might
happen in the film.
Because of the genre of The Bourne Supremacy, you can
compare any of these films to the film. Just like the Bourne
Supremacy poster, each of these posters contain the
main characters, a weapon and a setting which give you
a small hint of where the film might be set or what the film
is about.
The advertising for the
Bourne Supremacy was
one of the main reasons for
the films success. They used
different merchandising
techniques to promote the
film. In edition to the
movie, they had T-Shirts
made, Action figures, Xbox
games, DVD Collections
etc.
The aim of the advertising was to gross
more than the first film. Universal Studios
came up with many different ways to
make money off of the film. The
budget for the film was $75 million.
The box office grossing from the film
was $288,500,217.
Channels used:
•Sky Box Office
•Sky Pub Sports
•Sky Movies News
•ITV
•C4
•Five
•Emap Music Channels
•Sy-Fy
Statistics show that the
Bourne Supremacy (the
sequel) made more
profit than the first film in
the franchise ‘The Bourne
Identity’.

The Bourne Supremacy
became the number
one film on its opening
weekend, knocking Will
Smith’s Isaac Asimov
adaptation I Robot off          Statistics for the Bourne Supremacy.
the top spot.                   This is a picture of the USA Gross
Takings were 47% higher         History for 2004
than the previous film in
the series, the Bourne
Identity and competition
attracted more than
17,000 entries.
Official Trailer:

http://www.youtube.com/watch?v=Wr
WTJv0yEyI&feature=related

Teaser Trailer:
http://www.youtube.com/watch?v=lm
XNYOsJd_A
www.youtube.com

http://en.wikipedia.org/wiki/The_Bourne_Supremacy_(film)

http://www.universalstudiosentertainment.com/the-bourne-supremacy/

http://www.imdb.com/title/tt0372183/

http://www.thinkbox.tv/server/show/ConCaseStudy.242

http://cinema.theiapolis.com/movie-0I0T/the-bourne-
supremacy/stats/#gross-usa

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The bourne supremacy presentation

  • 1.
  • 2. The Bourne Supremacy is a 2004 UIP action blockbuster , which was directed by Paul Greengrass and DVD release produced by Frank Marshall. poster (below) The film starred Matt Damon and Julia Stiles. The synopsis of the film was that Jason Bourne is framed for a botched CIA operation. He is forced to take up his former life as a trained assassin to survive. Theatrical release poster The film generally received good (above) reviews from the critics and the public and was awarded a overall score of 7.6 out of 10.
  • 3. The target audience for The Bourne Supremacy was 16-34 males.The film was mainly based towards the male genre because its more of a men's action film. There are many different reasons why the audience would be attracted to the film. Some reasons are: •The a-list actor •The mystery behind the film’s plot
  • 4. One of the main reasons for the campaign was to maximize box office takings on the opening weekend. The campaign included 10 to 70 seconds worth of mini ads that advertised the film. The purpose of the campaign is to attract the target audiences attention and to interest them into watching the movie. They do this by using the main character on the poster with a weapon. This gives the audience an feeling of what the films about and what might happen in the film.
  • 5. Because of the genre of The Bourne Supremacy, you can compare any of these films to the film. Just like the Bourne Supremacy poster, each of these posters contain the main characters, a weapon and a setting which give you a small hint of where the film might be set or what the film is about.
  • 6. The advertising for the Bourne Supremacy was one of the main reasons for the films success. They used different merchandising techniques to promote the film. In edition to the movie, they had T-Shirts made, Action figures, Xbox games, DVD Collections etc. The aim of the advertising was to gross more than the first film. Universal Studios came up with many different ways to make money off of the film. The budget for the film was $75 million. The box office grossing from the film was $288,500,217.
  • 7. Channels used: •Sky Box Office •Sky Pub Sports •Sky Movies News •ITV •C4 •Five •Emap Music Channels •Sy-Fy
  • 8. Statistics show that the Bourne Supremacy (the sequel) made more profit than the first film in the franchise ‘The Bourne Identity’. The Bourne Supremacy became the number one film on its opening weekend, knocking Will Smith’s Isaac Asimov adaptation I Robot off Statistics for the Bourne Supremacy. the top spot. This is a picture of the USA Gross Takings were 47% higher History for 2004 than the previous film in the series, the Bourne Identity and competition attracted more than 17,000 entries.