Presentation for "Love Seeds", A project completed at Domus Academy as part of the Master's in Interaction Design Program

1. TEAM BRONTOLO
presents
MID / MPD 2013/2014
Project Leaders: Paolo Lorini, Ivan Pedri
Project Assistant: Nima Gazestani
MID Isabelle Pleno, Hadar Geva
MPD Lucas Rosin, Georges Karam, Iacopo Capone

2. A Love Story: The Gnomes
Gnomes are the protectors of the garden. They have magical
powers that help plants grow. “Love Seeds” is a home
gardening kit with a Gnome that will always watch over your
new plant and help you spread love and happiness.
While you go about your busy day, feel reassured that your
gnome has got you covered. He will keep your garden
company and happily await for your return.

3. Target Market
Busy working professionals with
a desire to incorporate nature
into their lives
Males and Females
Ages 25-45
Target Market
A branded “Love Seeds” section
will be featured in the
following stores:
La Rinascente Design Supermarket
Excelsior - 1st-floor (OVS Group)
Croft (OVS Group)
Product Placement
Product Price: 35 Euro

4. Inspirations
Mickey Mouse garden light Chuppi Light

5. Competitors
Funky Veg Kit
Caterpillar
Flower power

6. Emotional
Technical
Independent Social
Koubachi
Plant link
Wimoto
Flower Power
Plant Theatre
Barnwood
Caterpillar
Grow bottle
Others
Easybloom
Competitive Analysis

7. Emotional
Technical
Independent Social
Koubachi
Plant link
Wimoto
Flower Power
Plant Theatre
Barnwood
Caterpillar
Grow bottle
Others
Easybloom
Competitive Analysis

8. Easybloom Plant
Link
Wimoto Flower
Power
Koubachi
App x x x x
Social Net.
Fertility x x x
Soil Moisture x x x x x
Sunlight x x x x
Temperature x x x x
Notification x x x x
Price € 40 € 58 € 36 € 59.25 € 72
PLANT SENSORS
Competitive Analysis

9. Easybloom Plant
Link
Wimoto Flower
Power
Koubachi Love
Seeds
App x x x x x
Social Net. x
Fertility x x x
Soil Moisture x x x x x
Sunlight x x x x x
Temperature x x x x
Notification x x x x x
Price € 40 € 58 € 36 € 59.25 € 72 € 35
PLANT SENSORS
Love Seeds is the only product to include a dedicated social network.
By featuring only the basic functions, the sensor is able to keep a low price point.
Competitive Analysis

10. Competitive Analysis
PLANTING “KITS”
Plant
Theatre
kits
Barnwood Caterpillar Grow
Bottle
App
Seeds x x x x
Soil Pellet x x x x
Leaflet x x x
Vase x x x x
Labels x x x x
Sensor
Self-
Watering
Price € 18 € 35 € 20 € 24

11. Plant
Theatre
kits
Barnwood Caterpillar Grow
Bottle
LoveSeeds
App x
Seeds x x x x x
Soil Pellet x x x x x
Leaflet x x x x
Vase x x x x x
Labels x x x x x
Sensor x
Self-
Watering
x
Price € 18 € 35 € 20 € 24 € 35
Competitive Analysis
The Love Seeds kit is the only product that includes an app, sensor and self-watering feature.
PLANTING “KITS”

12. The Gnome: From the Forest to Your Home
The gnome is the plant’s messanger and
indicates the plant’s needs to the owner. He knows
when you need to add water or if your plant needs
more sun. The gnome will act as your garden
companion and will spend his days watching
over your plant. He will even tell you if you
have messages waiting for you in your Love
Seeds mobile application.
mint rosemary
basil
oregano
parsley
peppers
fireworks in your mouth
fresh like Alaska seasoning of love
the aroma of Italy
small pieces of flavor
from grandma’s recipe

13. “Love Seeds”

14. “Love Seeds”
Product Packaging

15. “Love Seeds”
Empty Vase

16. “Love Seeds”
Vase With Soil and Water

17. “Love Seeds”
Vase With Sprouting Plant

18. “Love Seeds”
Vase With Growing Plant

19. “Love Seeds”
Vase With Mature Plant

20. 30 cm
23 cm
14cm
12cm
7cm
Technical details
Vase in LLDPE (plastic)
Gnome in rubber and silicon
Soil pellet included
Seeds included
PCB board inside the vase
Li-ion battery powered
PCB
PCB
Sun sensor
“Love Seeds”

21. Product Details
When the water is low, the gnome lowers in the
pot, exposing only It’s head.
This indicates water needs to be added.
When the water level is satisfactory, the
gnome can be seen.

22. Product Details
1. Open your kit and check for bluetooth devices with your phone.
3. Sync your gnome and set-up your profile. You can
find existing friends on the Love Seeds community by
connecting via social media.
2. Find Love Seeds and type your personal password,
which is hidden under a sticker found in the leaflet.
7825

23. Light Interaction
The gnome is equipped
with LED lights on the hat
and cheeks that will light
for notifications
User is able to customize
the “sun” and “message/
new friends” notification
colors on the settings page
of the Love Seeds App
Message/
New Friends
Plant needs
more/less sun
User has a message/
New friend joined
the network
After checking the notification in the
app, the notification light will go off
Sun

24. App Features
Fun Facts - Learn about
your plant
Plant Care- Get tips about
plant treatment
Map - Explore and see
who’s around you
Friends Feed -
See what’s new

25. Age: 32
Occupation: Advertising Executive
Lifestyle: Busy work schedule, health conscious, tech
savvy, has sense of humor. Bob grew up on a farm and
misses nature in the city but does not have time to care
of a garden.
Lucy Bob
Age: 29
Occupation: Market Manager
Needs: To buy a gift for her boyfriend for
Valentine’s Day
Personas

26. Scenario
Lucy is out shopping and is drawn to the colorful Love Seeds product display.
She thinks Love Seeds would be a perfect gift for Bob and buys one...

27. Scenario
It’s Valentine’s Day. Lucy gives Bob his gift.
He loves the packaging and can’t wait to open it!

28. Scenario
Curious about what exactly the “log” is, Bob opens the package and discovers the leaflet.

29. Scenario
The instructions are simple and the product set-up is intuitive.
Bob is tickled by the gnome fairytale on the back of the leaflet.

30. Scenario
He adds water, as instructed on the leaflet and watches the gnome emerge from the log.
He then configures the app with the log using wi-fi.

31. Secnario

32. Scenario
Horray! Bob is amazed at how much his mint has grown!

33. Scenario

34. Scenario
Bob gets creative and makes a fabulous tea from his mint plant.

35. Scenario
He wants to brag about his new creation on the Love Seeds community
and posts a photo of his tea on the app.

36. Secnario

37. Scenario
Bob notices the gnome’s cheeks glowing. He got a notification!
Curious, Bob rushes to his phone to see what awaits him on the Love Seeds app.

38. Scenario

39. Value and Potential
Increasing environmental awareness and
strengthening an individual’s connection with nature
Values
Potentials
Network Growth (spin-off digital experiences)
In-store demonstrations/activities
Special editions for Occassions
(Christmas, New Years, Valentines Day)
Promoting new hobbies and extracurricular activities

41. All you need is Love!