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QR      A Quick Look at the
     Quick Response Marketplace:
     Getting Smart, Going Mobile
40%40% of all mobile phones in the U.S.
  were smartphones in July 2011. By the
  end of this calendar year, smartphones
           will likely dominate.*




       * as of 7/11, according to a Nielsen report released 9/1/11
63%63% of survey respondents say
  mobile search has changed the way
      they gather information.*




   * according to The 2011 Mobile Search Insights Study released 4/11
53% 53% of smartphone users who
  research products/services on their
       phones make purchases.




    * according to a Google-commissioned study released 4/27/11
92%92% of survey respondents consider
     smartphones or tablets a “real
    convenience” for research and/or
     purchase products or services.*




  * per Barkley/Service Management/The Boston Consulting Group study 8/18/11
42k  Lowe’s, the home improvement
  retailer, is deploying 42,000 iPhones
  (replacing scanner guns) in its stores
   to accommodate on-floor product
       research and transactions.*




   * per a 9/12/11 news release, as seen in numerous trade media outlets
14M
  14,000,000 QR code scans occurred
       in the U.S. in June 2011.*




       * according to a comScore study conducted 6/11
72%
  72% of smartphone users would be
   likely to recall ads with QR codes.*




         * according to an MGH agency report 4/11
54.7%
   54.7% of those who’ve scanned
  QR codes have an income of $75k
             or higher.*




    * according to a comScore MobiLens study released 8/12/11
4,549%
  QR code usage increased by 4,549%
   from 1st quarter 2010 to 2011.*




       * according to a Mobio Identity System report 5/11
QR
 It’s time to get smart, go mobile for
  the Quick Response marketplace.

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It's a QR Code market after all

  • 1. QR A Quick Look at the Quick Response Marketplace: Getting Smart, Going Mobile
  • 2. 40%40% of all mobile phones in the U.S. were smartphones in July 2011. By the end of this calendar year, smartphones will likely dominate.* * as of 7/11, according to a Nielsen report released 9/1/11
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  • 4. 53% 53% of smartphone users who research products/services on their phones make purchases. * according to a Google-commissioned study released 4/27/11
  • 5. 92%92% of survey respondents consider smartphones or tablets a “real convenience” for research and/or purchase products or services.* * per Barkley/Service Management/The Boston Consulting Group study 8/18/11
  • 6. 42k Lowe’s, the home improvement retailer, is deploying 42,000 iPhones (replacing scanner guns) in its stores to accommodate on-floor product research and transactions.* * per a 9/12/11 news release, as seen in numerous trade media outlets
  • 7. 14M 14,000,000 QR code scans occurred in the U.S. in June 2011.* * according to a comScore study conducted 6/11
  • 8. 72% 72% of smartphone users would be likely to recall ads with QR codes.* * according to an MGH agency report 4/11
  • 9. 54.7% 54.7% of those who’ve scanned QR codes have an income of $75k or higher.* * according to a comScore MobiLens study released 8/12/11
  • 10. 4,549% QR code usage increased by 4,549% from 1st quarter 2010 to 2011.* * according to a Mobio Identity System report 5/11
  • 11. QR It’s time to get smart, go mobile for the Quick Response marketplace.