This document provides an overview of using LinkedIn for digital marketing. It discusses finding target markets and making messages stand out on LinkedIn. Best practices include developing a unique profile, connecting with contacts, providing recommendations, participating in groups, building relationships, and promoting content. Advanced people searches and case studies are also covered. The presentation aims to help users leverage LinkedIn for marketing, recruitment, and networking.
4. LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
ABOUT
119 120+ Million
MILLION*
LINKEDIN MEMBERS WORLDWIDE
* This number is an approximation of total member registrations
Credits: Amodiovalerio Verde
5. LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
MEMBERS DISTRIBUTION BY AREA
Credits: Amodiovalerio Verde
14. Case Studies
From My Network
http://press.linkedin.com/success-stories
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15. Find Your Target Market Online
1. Build your network
2. Look at the most connected in your network
3. Start with low hanging fruit; those that share
• common schools, interests, LI groups
• alignment of job experience
• greatest “emotional credits with”
4. Search
• people
• groups
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22. About the Presenter
Ira Kaufman, President, Ira combines 30 years of rich experiences with
businesses and non-profits to guide them to leverage the power of social
media for marketing, recruitment and organizational development. Ira
collaborates with a team of experts to design interactive environments to
by integrating traditional advertising, online marketing, public relations and
social media. His strong values and sensitivity to organization innovation
and change are the foundation of his work. Ira has a PhD in Marketing and
serves as a consultant, public speaker, and lecturer for companies and
Senior Executive programs. Currently Assistant Professor, Lynchburg
College School of Business and Economics.
LinkedIn: http://www.linkedin.com/in/irakaufman
Facebook: http://facebook.com/irakaufman
Twitter: http://twitter.com/ira9201
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