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PodCamp Toronto 2011 : Kool-aid snake-oil

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iProspect Canada
iProspect Canada

The document discusses trends in social media and online advertising. It provides statistics on time spent on social networks versus search, growth in Facebook usage and revenue, and the increasing importance of social media signals and data for search engine optimization and online advertising. It also discusses using social content strategies, Facebook Connect, and mining user data from social networks.

Tecnologia
1 de 65
Drinking Kool-Aid, Peeing Snake-Oil PCTO 2011
Who Am I? ,[object Object],[object Object],[object Object],[object Object]
Drink Menu ,[object Object],[object Object],[object Object],[object Object]
Int3rw3bs
Int3rw3bs ,[object Object],[object Object]
Int3rw3bs
Int3rw3bs ,[object Object],[object Object]
Int3rw3bs ,[object Object],[object Object]
Social Media
Social Growth ,[object Object],[object Object]
Social Growth
Social Growth ,[object Object],[object Object]
Social Growth ,[object Object],[object Object]
Driving Growth ,[object Object],[object Object],[object Object],[object Object]
Social SMBs ,[object Object],[object Object]
Social SMBs
Social SMBs ,[object Object],[object Object]
Social SMBs ,[object Object],[object Object]
Facebook
Facebook - Growth
Facebook Usage ,[object Object],[object Object]
Facebook Usage ,[object Object],[object Object]
Facebook Usage ,[object Object],[object Object]
Facebook Usage ,[object Object],[object Object]
Facebook Usage ,[object Object],[object Object]
Facebook Growth ,[object Object],[object Object]
Facebook Growth ,[object Object],[object Object]
Facebook - Growth
Facebook Growth ,[object Object],[object Object]
Facebook Growth ,[object Object],[object Object]
SMBs & Facebook ,[object Object],[object Object]
SMBs & Facebook ,[object Object],[object Object]
The Rest ,[object Object],[object Object],[object Object],[object Object]
Twitter
LinkedIn ,[object Object],[object Object]
SumbleUpon ,[object Object],[object Object]
StumbleUpon
Reddit ,[object Object],[object Object]
Search & Social
Search & Social ,[object Object],[object Object]
Search & Social ,[object Object],[object Object]
Search & Social ,[object Object],[object Object]
Search & Social ,[object Object],[object Object]
Search & Social ,[object Object],[object Object]
Search & Social ,[object Object],[object Object]
Search & Social ,[object Object],[object Object]
Search & Social ,[object Object],[object Object]
Search & Social ,[object Object],[object Object]
Search & Social ,[object Object],[object Object]
Search & Social
Search & Social
Search & Social ,[object Object],[object Object]
Search & Social ,[object Object],[object Object]
Now What? ,[object Object],[object Object],[object Object]
Social Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Sherweb ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Connect
Facebook Connect
Facebook Connect ,[object Object],[object Object],[object Object],[object Object]
Social Sharing ,[object Object],[object Object]
Social Sharing ,[object Object],[object Object]
Social Sharing ,[object Object]
User Data Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X
Questions? ,[object Object],[object Object],[object Object]

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PodCamp Toronto 2011 : Kool-aid snake-oil

Notas do Editor

  1. SEO & Social Media Roadmap for Online Publishers newspapers, bloggers, etc
  2. Want people to see your content Returns users Monetize that content – short-term and/or long-term
  3. This is what independent marketers are willing to invest
  4. Want people to see your content Returns users Monetize that content – short-term and/or long-term
  5. In fact, this is what their growth LOOKS like
  6. So what’s driving that growth?
  7. for the week ending November 13, 2010.
  8. for the week ending November 13, 2010.
  9. It’s no surprise then that…
  10. In fact, this is what their growth LOOKS like
  11. In 2011, FB make up 2/3 of the national ad spend total
  12. Why? Because FB is a walled garden, and SU isn’t.
  13. It’s no surprise then that…
  14. It’s no surprise then that…
  15. It’s no surprise then that…
  16. It’s no surprise then that…
  17. It’s no surprise then that…
  18. It’s no surprise then that…
  19. It’s no surprise then that…
  20. It’s no surprise then that…
  21. Audience: right social news site Content Strategy: reconciling branded content