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Landing Pages 2.0 Presentation at Search Engine Strategies San Jose
1.
Landing Pages 2.0
Scott Brinker President & CTO i-on interactive, inc.
2.
“ Everyone seems
to repeat the same factoids and best practices.” MarketingSherpa Landing Page Handbook, 2 nd Edition
3.
Headline Body copy
Image Form Button
4.
5.
3.84% MarketingSherpa Landing
Page Handbook, 2 nd Edition average conversion rate
6.
7.
Landing pages are
bounded only by your imagination.
8.
9.
1. More than
one page. 2. Post-click segmentation. 3. Widgets and social media.
10.
11.
12.
13.
14.
15.
16.1% conversion rate
16.
17.
18.
19.
20.
19.6% conversion rate
21.
1. More than
one page. 2. Post-click segmentation. 3. Widgets and social media.
22.
segment
23.
24.
segment simple
25.
40% lift
26.
27.
28.
29.
30.
31.
32.
>100%
lift
33.
73.1% segmentation rate
34.
4X Adweek/Merrill Lynch,
January 2008
35.
Thursday, 1:30 -
2:30
36.
1. More than
one page. 2. Post-click segmentation. 3. Widgets and social media.
37.
38.
Landing page respondents
are a natural affinity group.
39.
White Papers &
Webinars Popular for leadgen landing pages Great discussion opportunities Make conversions more interactive
40.
41.
42.
43.
44.
8.2% participation rate
45.
46.
Landing pages are
bounded only by your imagination. Scott Brinker [email_address]
Notas do Editor
Welcome to Landing Page Utopia. We’ve all been looking for Landing Page Utopia… and here we are!
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