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Landing Pages 2.0 Scott Brinker President & CTO i-on interactive, inc.
“ Everyone seems to repeat the   same factoids and best   practices.” MarketingSherpa Landing Page Handbook, 2 nd  Edition
Headline Body copy Image Form Button
 
3.84% MarketingSherpa Landing Page Handbook, 2 nd  Edition average conversion rate
 
Landing pages are bounded only by your imagination.
[object Object],[object Object],[object Object],Landing pages can have:
1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
 
 
 
 
 
16.1% conversion rate
 
 
 
 
19.6% conversion rate
1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
segment
 
segment simple
40%  lift
 
 
 
 
 
 
>100%   lift
73.1% segmentation rate
4X Adweek/Merrill Lynch, January 2008
Thursday, 1:30 - 2:30
1. More than one page. 2. Post-click segmentation. 3. Widgets and social media.
 
Landing page respondents are a natural affinity group.
White Papers & Webinars Popular for leadgen landing pages Great discussion opportunities Make conversions more interactive
 
 
 
 
8.2% participation rate
 
Landing pages are bounded only by your imagination. Scott Brinker [email_address]

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Landing Pages 2.0 Presentation at Search Engine Strategies San Jose

Notas do Editor

  1. Welcome to Landing Page Utopia. We’ve all been looking for Landing Page Utopia… and here we are!