1. ENSURING SUPPORTERS
REACH THEIR TARGETS
Alison Griffin – Refugee Action
Hannah Miller – Christian Aid

3. THE SUPPORTER JOURNEY
• Registration: welcome email, fundraising pack and welcome phone call
• 4 weeks before event: email 1 and phone call 1
• 3 days before event: Good Luck phone call 2 and email 2
• 1 day after event: Congratulations email 3
• 3 weeks after event: sponsorship reminder email 4 and phone call 3
• 5 weeks after event: sponsorship chaser letter and phone call 4
• 6 weeks after event: email 5 with final thank you

4. USE OF THE PHONE
• The importance of the telephone
• Build up relationship through phone
calls
• Bite the bullet
• Look at 1:1 supporter fundraising
plans

5. YOU NEED A BUSINESS LIKE APPROACH
• Sponsorship statements
• 50% before the event, 50% after
• Payment plan
• Blacklisting

6. GO THE EXTRA MILE…
• Welcome video for every new registration

7. SOCIAL MEDIA – BEING PART OF A TEAM
• Ask for twitter handle at registration
• Guidelines for participants - Justgiving’s Sonny’s law:
after every action – CHER.

8. OTHER ONLINE SUPPORT
• Facebook takeovers!
• Blogs written by supporters
• Local celebrities coming to events

9. FITTING IN STRATEGICALLY
• Fits into wider strategy for income generation
• Cross-sell your events
• Your participants are really warm to your charity and
should be ready for a committed giving ask
• It’s free brand awareness

10. ANY QUESTIONS?