Chris Meyer, EVP of Sales & Marketing, InXpo, provides insights on the growth of virtual and hybrid events and successful strategies for corporate events. Watch the full presentation at: http://bit.ly/bY8daH

1. Digital AdaptersDigital Natives

2. Virtual & Hybrid Growth Chris Meyer, EVP InXpo

3. Growth in Virtual Events “The virtual conference and trade show market has more than doubled from 2008 to 2009 and we expect a compound annual growth rate of 56% through 2015.” According to Market Research Media. According to GigaOm, “3-D virtual…applications for enterprise will grow into an industry earning $8-$10 billion in revenue by 2014.”

4. Growth in Virtual Events Wired Magazine “Analysts expect 5,000 virtual events next year, an increase of 500 percent for the industry.” Event Marketing Institute: Virtual events grew by 300% in 2009

5. The Virtual & Physical Complement Cisco Live Virtual 10,00+ attendees physically, 4500 virtual attendees from 28 countries 34% of the virtual attendees are extremely likely or very likely to attend the live event in 2010 Reached individuals that do not typically attend the live event. 37% first-time attendees at in-person event, 55% first-time virtual attendees

6. The Virtual & Physical Complement GE Healthcare Virtual Exhibit Physical attendees over 10,000 with over 4,000 virtual attendees More than 1,500 of those attendees came to the virtual exhibit before the RSNA show even opened Thousands more visited the virtual exhibit after the show closed

7. The Virtual & Physical Complement AIA Annual Conference Physical attendees over 17,000 with over 3500 virtual attendees Physical attendees actually increased over prior year Increasing sessions in 2010

8. Thoughts Efficiency & Effectiveness Ground up planning and budget/process 365 destinations & event specific Complimentary, not conflicting Free vs paid content as member benefit Revenue from sponsors and education Training & Events Intersecting Questions

9. Contact InXpo Interested in learning more about virtual events or hybrid events for your organization? Contact David Kaz at: contactsales@inxpo.com (312) 962-3732