Watch the full presentatio nat: http://bit.ly/bY8daH. The power and ROI of physical events is well understood and despite budget cuts remains a staple for most businesses. What is rapidly evolving is the need for organizations to incorporate virtual technology into their portfolio to reach a wider audience, reduce travel costs and extend investments. New research from the Event Marketing Institute and best practices from leading brands now points at a new paradigm for event marketers. Join InXpo’s Michael Westcott as he takes you through the benefits of incorporating virtual events into your physical event strategy. Learn how to leverage your content, speakers and marketing efforts to make the most of your entire event investment and ensure smooth and valuable experiences for all involved.

1. Virtual Events. Real Results
Hybrid Event
Insights,
Do’s and Don’ts

2. Virtual Events. Real Results
What are your 2010 Business Priorities?
EMI Virtual Insights 2010 study of 250marketing executives.

3. Virtual Events. Real Results
What event technologies are you employing?
EMI Virtual Insights 2010 study of 250marketing executives.

4. Virtual Events. Real Results
What would you use Virtual Events for?
EMI Virtual Insights 2010 study of 250marketing executives.

5. Virtual Events. Real Results
Much Education Needed!
External:
22% done it
42% not considering
Internal:
22% done it
57% not considering
EMI Virtual Insights 2010 study of 250marketing executives.

6. Virtual Events. Real Results
5 Hybrid Event Do’s & Don’ts
EMI Virtual Insights 2010 study of 250marketing executives.

7. Virtual Events. Real Results
Hybrid Event Do’s & Don’ts
DO START WITH THE AUDIENCE AND OBJECTIVES
DON’T start with the technology
EMI Virtual Insights 2010 study of 250marketing executives.

8. Virtual Events. Real Results
Hybrid Event Do’s & Don’ts
DO ENGAGE CREATIVE, AV PRODUCTION AND TECHNOLOGY
PARTNERS EARLY
DON’T let technology tricks overwhelm content
EMI Virtual Insights 2010 study of 250marketing executives.

9. Virtual Events. Real Results
Hybrid Event Do’s & Don’ts
DO UNDERSTAND & TRAIN YOUR SPEAKERS (to guarantee smooth execution)
DON’T expect them to show up and just deliver
EMI Virtual Insights 2010 study of 250marketing executives.

10. Virtual Events. Real Results
Hybrid Event Do’s & Don’ts
DO BLEND THE EXPERIENCE (for online and physical attendees)
DON’T run them like two different shows
EMI Virtual Insights 2010 study of 250marketing executives.

11. Virtual Events. Real Results
Hybrid Event Do’s & Don’ts
DO DELIGHT AUDIENCES WITH FREE CONTENT (whenever possible)
DON’T expect to charge for everything right out of the gate
EMI Virtual Insights 2010 study of 250marketing executives.

12. Virtual Events. Real Results
Key Questions to Resolve Throughout the Process
Event Objectives
Audience segmentation: Can they come? Are they tech
savvy? How important is online delivery, revenue?
Event Strategy & Tactical Plan Technology criteria: Cost savings, audience expansion,
incremental revenue?
Technology Selection & Integration Experience design: What technologies public and private
should be used and are they well integrated?
Event Production & Virtual Delivery Execution: Are speakers and audiences properly trained,
engaged, comfortable and supported?
Post Event Archiving & post show plan: How will you monetize and
leverage archived content and for how long?

13. Virtual Events. Real Results
What Approach is Best for You?
Social Video Live Social Video Post
Social Outreach Pre-Event Social Outreach Live Social Outreach Post
Private Video Stream Live Private Video Stream Post
Physical Event
Virtual Education Pre-Event Virtual Education Live Virtual Education Post