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Investing In Bullion
 What is bullion?


 Why invest in bullion?


 How do you purchase bullion?


 Buying bullion online vs. going to a retail outlet?


 Who is Investing In Bullion?
What is bullion?
Bullion refers to any precious metal in a form in which its
primary value comes from the worth of the metal, not from
an artificial currency value. Bullion is most often traded in
the form of coins minted by national governments, or in
bulk ingots.

While government issued coins have a nominal value
assigned to them upon minting, this value is virtually always
overshadowed by the commodity value of the metal itself.
As an example, most government issued gold coins have a
currency value of between US$10 and US$100, but usually
contain at least one troy ounce of gold. Given that the
exchange rate of gold consistently rises, and from the
beginning of the twenty-first century on was worth at least
US$350 a troy ounce, one can see that the government-
assigned currency value of a bullion coin is essentially
meaningless.

The value of bullion is affected by three factors: metal, weight and purity. The metal the bullion consists of is obviously
important in determining its overall value (i.e., gold is worth more than silver, while historically, platinum is worth more
than gold). The weight of bullion is usually measured in troy ounces, where one troy ounce is equal to approximately 31
grams. Purity also varies widely in bullion, though many countries release coins with 99.99% purity, which is as close
as one can practically get to pure.
Why invest in bullion?
Bullion is the basic commodity traded in the precious metals
market. Generally, by adding precious metals to a portfolio of
stocks, bonds and/or mutual funds, an investor is introducing
a tangible holding to the asset mix. This increases the degree
of diversification and protects the portfolio against
fluctuations in value of any one asset type.

Economic Forces

The economic forces that affect the price of precious metals
are different from, and often are opposed to, the forces which
determine the price of most common financial assets. This
independent movement of precious metals to other financial
assets can reduce overall portfolio volatility and contribute to
balance.

The Declining Dollar

The purchasing power of the U.S. dollar has steadily declined over time and experts expect that it will continue to do
so. Precious metals can often provide a “hedge against inflation” capability. For example, between 1971 and 1981,
the U.S. dollar lost more than half its value, while silver prices rose nearly five times. Economies fluctuate between
inflation, recession and expansion. Investments in precious metals help diversify and lower overall risk.
Why invest in bullion?
Continued…
Asset Allocation

Whether you are conservative or aggressive in your
investment approach, precious metals can represent an
important part of your asset allocation. Some experts
suggest that 10-15% of portfolio assets be in precious
metals. No matter what level of risk an investor wishes to
take, every portfolio needs a secure foundation.

Ease of Ownership

For investors who wish to take possession or direct control of
their assets, buying physical bullion has appeal. Owning
bullion is easy and convenient, and commissions on buying
and selling it are minimal.


Industrial Demand

Silver, more than other precious metals, has significant demand rooted in sectors as diverse as imaging,
electronics, jewelry, coinage, superconductivity and water purification. For this reason, silver is no longer known
as just a precious metal, a store of value, a work of art or an industrial metal. It is all of these. Today silver is
indispensable, working all around us to improve the quality of our lives.
How do you purchase
bullion?
Bullion products can be purchased through banks, coin dealers,
foreign currency exchange offices, and brokerage houses
worldwide. Choosing your best purchasing avenue is a personal
decision. Here are some points to consider prior to buying bullion:

    Are you dealing with a vendor that understands the bullion
     market?
    Have you remembered the importance of looking at more than
     one vendor to get competitive quotes?
    What policies are in place to ensure your satisfaction for
     buying the bullion items (eg., a money-back guarantee)?

Prices of gold and silver bullion products are based on
international market rates which vary daily, as well as supply and
demand. Be prepared for a reasonable premium to be charged
over the daily spot quotations to cover manufacturing,
transportation and distribution costs.


Universally recognized for quality and purity

Silver and Gold bullion products from Government Mints are universally recognized for their quality and purity. The
mint refines and produces bullion coins, gold kilo bars, trade bars and gold wafers - all struck with their weight and
purity. Bullion coins are also recognized as legal tender in their respective country of origin.
Buying bullion online vs. going to a
retail outlet?
The best way to buy silver and gold bullion will depend on what
you are planning to buy, how much money you have to spend, and
what will be most convenient for you. Purchasing bullion online is
one of the best avenues to buy your gold and silver. The prices at
online bullion sites are typically significantly better than that of
their counterparts. The only drawback to buying your bullion online
vs. at retail outlet stores is that you cannot actually see, feel, and
hold the items before you buy them.

For silver and gold bullion buyers, ordering over the internet
makes perfect sense. You do not need to worry about the
condition of the gold and/or silver because bullion is bullion! In
other words, the value of the bullion item does not diminish as a
result of the condition. The only time that condition is
exceptionally important is if you are shopping for a highly
collectible item. Even in this case, however, any credible
silver/gold dealer will specify the exact condition of any item
before they sell it.

When buying your bullion online, though, please make sure that you are buying from a credible company. For information
on which online site to buy from, continue to the next slide.
Who is “Investing In Bullion” ?
Investing In Bullion is a Toronto based eBusiness that
specializes in selling bullion and collector coins. We are
targeting individual investors and collectors who would like to
take advantage of the significant opportunity in precious
metals. You, as a consumer, do not need large sums of money
to reap the rewards associated with investing in this niche
market. Most online precious metals dealers have minimum
purchase order requirements (i.e., anywhere between
$250.00 - $2,500.00). Investing In Bullion does not have
such a policy. Our customers enjoy the liberty of purchasing
only one coin, if they so choose. We understand the value of
investing in precious metals and are fully committed to
helping consumers with their bullion and coin collecting
needs.

Investing In Bullion aspires to be among the top quality
precious metals dealers in Canada. In order for us to achieve
this ambitious goal, we focus on 100% customer satisfaction.
If our customers are not completely satisfied, our goal has not been achieved. Yes, we have sold our product, but
that's not good enough for us. Our objective is to generate a life-long relationship with our patrons. When we see that
our customers are returning to us for their precious metals needs, only then can we say that our business is
successful.
Who is “Investing In Bullion” ?
Continued…

Of paramount importance to Investing In Bullion is the value of
integrity. We believe that all consumers should be very well
informed about any product they purchase. In our case, we are
always open to sharing information about all of our products
(i.e., condition, purity, weight, dimensions, manufacturers,
country of origin, etc...), should our customers desire that
detailed knowledge. We assure the quality of our products by
only selling items that are made by official government mints.
All of our bullion items (and collector items) are legal tender
and are guaranteed for their purity and weight from the
respective government mint. Going a step further, Investing In
Bullion always stands behind their product by offering a full
"money back guarantee" (see our website for details).


Thank you for considering Investing In Bullion !

Website: http://www.investinginbullion.com

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Investing In Bullion

  • 1.
  • 2. Investing In Bullion  What is bullion?  Why invest in bullion?  How do you purchase bullion?  Buying bullion online vs. going to a retail outlet?  Who is Investing In Bullion?
  • 3. What is bullion? Bullion refers to any precious metal in a form in which its primary value comes from the worth of the metal, not from an artificial currency value. Bullion is most often traded in the form of coins minted by national governments, or in bulk ingots. While government issued coins have a nominal value assigned to them upon minting, this value is virtually always overshadowed by the commodity value of the metal itself. As an example, most government issued gold coins have a currency value of between US$10 and US$100, but usually contain at least one troy ounce of gold. Given that the exchange rate of gold consistently rises, and from the beginning of the twenty-first century on was worth at least US$350 a troy ounce, one can see that the government- assigned currency value of a bullion coin is essentially meaningless. The value of bullion is affected by three factors: metal, weight and purity. The metal the bullion consists of is obviously important in determining its overall value (i.e., gold is worth more than silver, while historically, platinum is worth more than gold). The weight of bullion is usually measured in troy ounces, where one troy ounce is equal to approximately 31 grams. Purity also varies widely in bullion, though many countries release coins with 99.99% purity, which is as close as one can practically get to pure.
  • 4. Why invest in bullion? Bullion is the basic commodity traded in the precious metals market. Generally, by adding precious metals to a portfolio of stocks, bonds and/or mutual funds, an investor is introducing a tangible holding to the asset mix. This increases the degree of diversification and protects the portfolio against fluctuations in value of any one asset type. Economic Forces The economic forces that affect the price of precious metals are different from, and often are opposed to, the forces which determine the price of most common financial assets. This independent movement of precious metals to other financial assets can reduce overall portfolio volatility and contribute to balance. The Declining Dollar The purchasing power of the U.S. dollar has steadily declined over time and experts expect that it will continue to do so. Precious metals can often provide a “hedge against inflation” capability. For example, between 1971 and 1981, the U.S. dollar lost more than half its value, while silver prices rose nearly five times. Economies fluctuate between inflation, recession and expansion. Investments in precious metals help diversify and lower overall risk.
  • 5. Why invest in bullion? Continued… Asset Allocation Whether you are conservative or aggressive in your investment approach, precious metals can represent an important part of your asset allocation. Some experts suggest that 10-15% of portfolio assets be in precious metals. No matter what level of risk an investor wishes to take, every portfolio needs a secure foundation. Ease of Ownership For investors who wish to take possession or direct control of their assets, buying physical bullion has appeal. Owning bullion is easy and convenient, and commissions on buying and selling it are minimal. Industrial Demand Silver, more than other precious metals, has significant demand rooted in sectors as diverse as imaging, electronics, jewelry, coinage, superconductivity and water purification. For this reason, silver is no longer known as just a precious metal, a store of value, a work of art or an industrial metal. It is all of these. Today silver is indispensable, working all around us to improve the quality of our lives.
  • 6. How do you purchase bullion? Bullion products can be purchased through banks, coin dealers, foreign currency exchange offices, and brokerage houses worldwide. Choosing your best purchasing avenue is a personal decision. Here are some points to consider prior to buying bullion:  Are you dealing with a vendor that understands the bullion market?  Have you remembered the importance of looking at more than one vendor to get competitive quotes?  What policies are in place to ensure your satisfaction for buying the bullion items (eg., a money-back guarantee)? Prices of gold and silver bullion products are based on international market rates which vary daily, as well as supply and demand. Be prepared for a reasonable premium to be charged over the daily spot quotations to cover manufacturing, transportation and distribution costs. Universally recognized for quality and purity Silver and Gold bullion products from Government Mints are universally recognized for their quality and purity. The mint refines and produces bullion coins, gold kilo bars, trade bars and gold wafers - all struck with their weight and purity. Bullion coins are also recognized as legal tender in their respective country of origin.
  • 7. Buying bullion online vs. going to a retail outlet? The best way to buy silver and gold bullion will depend on what you are planning to buy, how much money you have to spend, and what will be most convenient for you. Purchasing bullion online is one of the best avenues to buy your gold and silver. The prices at online bullion sites are typically significantly better than that of their counterparts. The only drawback to buying your bullion online vs. at retail outlet stores is that you cannot actually see, feel, and hold the items before you buy them. For silver and gold bullion buyers, ordering over the internet makes perfect sense. You do not need to worry about the condition of the gold and/or silver because bullion is bullion! In other words, the value of the bullion item does not diminish as a result of the condition. The only time that condition is exceptionally important is if you are shopping for a highly collectible item. Even in this case, however, any credible silver/gold dealer will specify the exact condition of any item before they sell it. When buying your bullion online, though, please make sure that you are buying from a credible company. For information on which online site to buy from, continue to the next slide.
  • 8. Who is “Investing In Bullion” ? Investing In Bullion is a Toronto based eBusiness that specializes in selling bullion and collector coins. We are targeting individual investors and collectors who would like to take advantage of the significant opportunity in precious metals. You, as a consumer, do not need large sums of money to reap the rewards associated with investing in this niche market. Most online precious metals dealers have minimum purchase order requirements (i.e., anywhere between $250.00 - $2,500.00). Investing In Bullion does not have such a policy. Our customers enjoy the liberty of purchasing only one coin, if they so choose. We understand the value of investing in precious metals and are fully committed to helping consumers with their bullion and coin collecting needs. Investing In Bullion aspires to be among the top quality precious metals dealers in Canada. In order for us to achieve this ambitious goal, we focus on 100% customer satisfaction. If our customers are not completely satisfied, our goal has not been achieved. Yes, we have sold our product, but that's not good enough for us. Our objective is to generate a life-long relationship with our patrons. When we see that our customers are returning to us for their precious metals needs, only then can we say that our business is successful.
  • 9. Who is “Investing In Bullion” ? Continued… Of paramount importance to Investing In Bullion is the value of integrity. We believe that all consumers should be very well informed about any product they purchase. In our case, we are always open to sharing information about all of our products (i.e., condition, purity, weight, dimensions, manufacturers, country of origin, etc...), should our customers desire that detailed knowledge. We assure the quality of our products by only selling items that are made by official government mints. All of our bullion items (and collector items) are legal tender and are guaranteed for their purity and weight from the respective government mint. Going a step further, Investing In Bullion always stands behind their product by offering a full "money back guarantee" (see our website for details). Thank you for considering Investing In Bullion ! Website: http://www.investinginbullion.com