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Alessandro Inversini

Cultural Tourism Usability. The case of Visit Bath

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CULTURAL DESTINATION USABILITY : THE CASE OF VISIT BATH Alessandro Inversini webatelier.net University of Lugano, Switzerland [email_address] Lorenzo Cantoni NewMinE Lab University of Lugano, Switzerland [email_address]
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S1 Title: Decide to Visit Bath SR4 USER PROFILE USER1 This first user profile, Paul, is male, and is 45 years old. He accesses the website from home during the evening. His connection speed is medium (low speed ADSL). He is not familiar with the computer and the Internet, so some icons or conventions on the web do not have any meanings for him. However he has strong domain knowledge (tourism and cultural tourism). He is motivated to reach his goals while visiting the web site. GOAL G1 . To obtain destination’s information TASKS T1.1 Find the city overview T1.2 Find the city history T1.3 Find information on how to get there by car T1.4 Find information on how to get there by train T1.5 Find information on how to get there by plain T1.6 Find detailed map of attractions T1.7 Find deals for visiting the attractions T1.8 Find city internal transportation
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object],Id Goal Rating G1 Obtain destination information 3.9 G2 Obtain attractions information 3.6 G3 Obtain events information 3.6 G4 Find and Book an hotel 3 G5 Obtain information about groups travels 3.7 G6 Obtain information about new activities 3.5 G7 Shop online 2.8 G8 Obtain information eating & drinking 3.5 G9 Obtain and download maps and guides 3.3 G10 Obtain information about guided tours 3.5
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object],[object Object],[object Object],[object Object]
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object],[object Object],[object Object]
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object]
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object],[object Object],[object Object]
SJABLOON VOOR PROSPECTUS GEBRUIKEN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU FOR YOUR ATTENTION PARTNER SPONSOR

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Inversini Enter2009(P35)

  • 1. CULTURAL DESTINATION USABILITY : THE CASE OF VISIT BATH Alessandro Inversini webatelier.net University of Lugano, Switzerland [email_address] Lorenzo Cantoni NewMinE Lab University of Lugano, Switzerland [email_address]
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