http://www.inventium.com.au/ HBack in 2006, Inventium’s founder, Dr Amantha Imber was working as a consumer psychologist in a big advertising agency. The agency had put her through a lot of creative thinking training which she loved. However, when she started getting deeper into researching the field, she realised that all these training companies had done was rip off Edward de Bono techniques from the 70s and re-package them as their own. She thought that, ironically, this was pretty uncreative.

1. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
Inventium
http://www.inventium.com.au/
Back in 2006, Inventium’s founder, Dr Amantha Imber was working as a
consumer psychologist in a big advertising agency. The agency had put
her through a lot of creative thinking training which she loved.
However, when she started getting deeper into researching the field,
she realised that all these training companies had done was rip off
Edward de Bono techniques from the 70s and re-package them as their
own. She thought that, ironically, this was pretty uncreative.

2. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
Amantha had always been a bit of a science geek and kept reading the
jargon-filled academic journals long after leaving university. She noticed
that there were hundreds, if not thousands, of studies being conducted
around the world that looked at what variables increased a person’s
ability to think more creatively and a company’s ability to innovate.
However, she realised that there was a great divide between this great
research that was being done in the world of academia, and what was
actually getting used in the ‘real world’.
So in 2007, she had the idea of starting a company that applied the
science of psychology and neurology to boosting creativity and
innovation - something that had never been done before. Since
Inventium opened its doors, Amantha and her team, have helped
literally thousands of people across Australia, the United States, the UK,
Europe, Africa and New Zealand improve their ability to generate great
ideas.

3. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
Develop More with The
Help Of Your Employees
and Ideation
As businessmen, it is our job to determine what
the people want and need and be able to
provide them with exactly what they want and
need. We also need to keep in mind of the
various factors that can affect them such as the
economy, technological trends, environment,
and many more. If you want to develop a new
service or product that you want to become a
hit with the consumer market, you need to
utilize ideation.
Everything stems forth from a simple idea. It is
our job to build on that simple thought and turn
it into something huge and life changing. Keep
in mind that we do not necessarily need to
come up with something new because we can
always work with whatever is already there and
tweak it a little bit. We may be able to find
some aspects in our current merchandise that
needs a bit of fixing or upgrading so that we will
be able to turn it into something else that
people would really want. However, this
process can be very challenging which is why
you need to involve everyone in your company.
It can be very helpful to involve everyone
because each and every one of us has different
ideas. You will only be able to know what these
are when you actually involve your employees
in the innovation process. However, you need
to bear in mind that a brand new product is not
the only answer in order to come up with
something big because you also need to
incorporate a lot of research into the whole
process. Making sure that you are able to do
your research will in turn make the
development process easier.
You also need to make sure that you are able to
set it apart from the other products that are
already out there in the market. Make sure that
it is unique and can offer something else to your
target market. However, before you can start
off with this, you need to make sure that you
know to whom you are going to sell it to. Make
sure you are able to determine who your target
audience will be so that you will make things
simpler for you and your company.
The innovation process helps you target the
specifics as well. These are often the product’s
special features, materials, and the like.
Answering these questions will allow you to
push through with production. In addition to
that, you will be able to get answers to your
other questions as well as long as you make

4. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
sure that you involve everyone in your
company.
Experiencing Mental
Blackout? Try These
Activities to Improve
Creative Thinking
Techniques
All of us are born with creative minds and
thinking capacity. We know it because we see
that young boys and girls can be very
imaginative. On the other hand, as they grow
older, their creative juices would eventually be
evaporated into thin air. This is simply due to
the fact that they have become more exposed
to electronically operated gadgets and
technologies, and the harshness of reality.
Nonetheless, the creative traits that were once
gone can still be learned again with the help of
some creative thinking techniques. This article
is going to provide a couple of reasons as to
why a lot of individuals are experiencing
“mental blackouts” and how we can get
ourselves in touch with our former creative
selves.
What are the causes of “Mental Blackout”?
1. It was mentioned a while ago the electronic
gadgets, such as smartphones and laptop
computers, have, in one way or another,
tampered our imaginative way of thinking. This
is because it limits us from interacting with the
people and things around us. At the same time,
a majority of these modern-day gadgets hinder
people, especially the younger generation, to
learn and discover the things that surround
them. Gone were the days when people would
have to mentally compute their estimated
expenses while doing their groceries. But
instead, they would simply rely on the
calculator applications of their phones.
2. In this present generation, there are a lot of
individuals who would rather spend their free
time watching their favorite television show or
busy playing with computer games. This habit
can not only destroy our social life, but it can
also hamper a particular person’s ability to
think creatively.
3. Another thing that could lead to lack of
creativeness would be stress and exhaustion
that is brought about by our demanding works
and responsibilities. We have to admit that our
world today is always “on-the-go” and in a
hurry in comparison to the old times. As a

5. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
result, men and women at the end of the day
are not only physically tired, but can also be
mentally drained.
How can we boost our creativity?
1. Since it was mentioned that stress can lead to
intellectual dysfunction, one good way to revive
our innovative selves is to clear our minds once
in a while. Doing yoga or going for a jog around
the neighborhood or race track are just two
good ways of distressing.
2.. Another creative thinking technique that is
tested and proven by a lot of individuals is to
read books and other reading materials. This
will only not let our imagination run, but it is
also considered as an effective way of
improving one’s mental health.
3. Creativity and innovation can also be
improved by solving mathematical problems
and crossword puzzles. You can begin
answering simple ones and gradually work your
way to more complicated ones for intense
mental workout.
Exploit an Innovation
Strategy for a Long-
Term Business
Development
A proper execution of an innovation strategy
opens up many great opportunities to one’s
business. There are a lot of potential changes
that will certainly take place when you know
how to formulate unique and powerful
methods. In order to have a fast expansion of
your enterprise, you should find a solution that
will make it happen. Developing a modern and
effective approach is an essential task to do. Be
wise enough in promoting your business by
using innovative and useful ideas.
There are significant areas which entrepreneurs
and advertisers must focus on to get wonderful
results and amazing perks. The group of
employees who are in charge with marketing
assignments should take time to learn essential
topics such as incessant skills development,
developing plans, brainstorming, employee
empowerment tactics, organized planning, and
transparency in the aspect of communication.

6. p. +61 3 9018 7455
f. +61 3 9528 4787
m. +61 (0) 412 6565 38
e. info@inventium .com .au
PO Box 1251, Brighton Rd LPO, Elwood,
VIC, Australia 3184
By focusing on the areas mention above, there’s
no doubt that you can achieve a long-term
development that you have ever aimed. It’s
advantageous enough for your company’s rapid
progress if you can execute them well as part of
your powerful marketing tactics. The profits of
your enterprise will absolutely bump up after
you apply innovation strategy to it.
It’s very important to have many unique ideas
when you run a certain business because they
can make great changes to your venture. The
productivity will definitely increase if you are
using advanced facilities and a state-of-the-art
system that makes everything done accurately
and systematically. The popularity of your
company will easily be boosted up if you can
create projects which are focusing on long-term
marketing benefits. If those projects can deliver
positive results, then it will be possible for your
company to become eminent.
Every organization needs a strong foundation.
Therefore, you must build a firm foundation
when you start running an enterprise in order
to make it competitive in the industry. You must
think of ways on how to get the results that you
need for the long-term development of your
organization.
Every invention starts with a single bright idea
and this is where innovation is very useful.
Every decision that you make will certainly
affects your venture. Therefore, you must make
certain that you study everything well before
you make a final decision. Transform great ideas
into action so that you can get beautiful
outcomes. Have an implementation plan to be
established for your business’ progress.
To avoid the adverse impact of economic crisis,
you must establish a good plan using your
creativity and resourcefulness. Your skills in
doing marketing campaigns are the significant
keys that can turn things to be on your favor.
It’s necessary to do monitoring and measuring
the progress so that you can make
documentations when there is a new product
development had transpired.