Multi-platform activities in a convergent world presentation by Jen Topping, Online Business Manager at Channel 4 at the Turing Festival, August 2011

1. Multiplatform Activities in a Convergent World
Jen Topping
Channel 4 Online Business Manager
@toppage

2. Experimentation

3. Three Types of Activity

4. Force for Good
Over 700,000 people signed the online petition

5. Audience Engagement
Average 1.1% TV to web conversion
Million Pound Drop Playalong peaked at 12.4%
200,000 plays in one show
Skins has a conversion of 54%

6. Containing Mercury
http://www.youtube.com/watch?v=y9FUadWYbzE

7. Risk of Destruction

8. No time to rest…

9. Convergence with the TV

10. Freedom of Imagination

11. Fresh ideas
Source: http://metallurgyfordummies.com/what-is-nanotechnology/

12. Scenario playing…
http://www.e4.com/game/privates.html

13. Killer Stories & Ideas
Source: New York Library http://www.flickr.com/photos/nypl/3109299895/te

14. Thank you
jtopping@channel4.co.uk