Email reports what they mean and how you can use them
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Email reports what they mean and how you can use them
- 1. Email Reports – What They Mean And How You Can Use Them We will be starting at 19:00 GMT
- 4. Matthew Ruddle Customer Success Director @MattRuddle http://www.linkedin.com/in/matthewruddle
- 5. Agenda • The Basics – What it all means • Why you NEED to pay attention to them • What are the key nuggets • How you can work smarter BEFORE you send the Email! • Q & A
- 6. The Basics – What is all means
- 7. The Reports - Overview www.intouchcrm.com
- 8. The Reports - Activity www.intouchcrm.com
- 9. The Reports - Bounces www.intouchcrm.com
- 10. The Reports - Opens www.intouchcrm.com
- 11. The Reports – Opens - Number of Opens www.intouchcrm.com
- 12. The Reports – Opens – Time of Day www.intouchcrm.com
- 13. The Reports - Opens www.intouchcrm.com
- 14. The Reports – Email Client Breakdown www.intouchcrm.com
- 15. The Reports - Inactives www.intouchcrm.com
- 16. The Reports – Unsubscribes and Complaints www.intouchcrm.com
- 17. The Reports - Content
- 18. Why you NEED to pay attention to them!
- 19. Learn more about YOUR customers! www.intouchcrm.com Spot trends and key information from the simplest of stats IE When are your customers receptive to your communications?
- 20. Why add links but not follow up?! www.intouchcrm.com Add people who’ve clicked links to a group….and send them
- 21. Quite simply…. People are doing something with your emails! Don’t waste that opportunity!
- 22. What are the key nuggets!
- 23. Create a Lead – Record the Potential Business! In most of the reports you can record the clicks, opens, etc as leads Instantly filling your pipeline and making sure you are looking at the follow up actions!
- 24. Pick up the phone with the Call List Quickly and easily follow up with people who have opened and clicked links but filtering the activity grid and then using the button at the bottom: - “Export as Call List to CSV” – that way you get their details instantly to pick up the phone!
- 25. Re-Market to Inactives Quickly and easily follow up with people who have opened and clicked links but filtering the activity grid and then using the button at the bottom: - “Export as Call List to CSV” – that way you get their details instantly to pick up the phone!
- 26. Filter the activity grid and then group the customers on who’s opened your emails multiple times Then group them and retarget them!
- 27. How you can work smarter BEFORE you send the email!
- 28. Automation Build your next steps before the email goes out Think….. What DO you want the customer to do if they click on your link or open you email?
- 29. Automation Link your clicks and opens to an automated campaign before you send it – ensuring that your follow up (whether by email or phone) is seamless!
- 30. Automation Branch them off into other campaigns based upon their clicks – feed them information THEY want!
- 31. Q & A