2. IN A NUTSHELL
Founded in 2005, myThings is the worldwide leader in
conversion-driven display advertising solutions.
Translating intent data into personalized ads, we drive
incremental sales for top online retailers.
3. 15 MARKETS, 800 CUSTOMERS, 160 EMPLOYEES
USA
FRANCE
BENELUX
ITALY
UK GERMANY
TURKEY
SCANDINAVIA
RUSSIA
JAPAN
SPAIN
over
INDIA
LATAM
8. FROM AGE OF AGENCIES
Media Buying En Masse
Targeting Almost Non-Existent
One Creative Fits All
9. TO AGE OF MACHINES
Programmatic Media Buying
One Creative Fits One
Real Time Advertising
Big Data
10. COMPANIES STILL NOT CAPITALIZING ON BIG DATA
60
%
considered their
organizations
unprepared to
handle big data
90
%
Failure to
capitalize on big
data translated
to lost revenues
March–April survey among digital marketers
March–April survey among digital marketers
11. BIG data. BIG opportunity.
60%
Potential increase in retailers’ operating
margins possible with big data
14. MULTIPLE SOURCES OF DATA
Visual recognition data
Social data
CRM Data (2st party)
2
Publisher data
Campaign
Performance data
3
3rd party data
Site-side data (1nd party)
1
15. 1st PARTY DATA (CRM TARGETING)
CRM
BRIDGING ENTERPRISE
CRM DATA WITH DISPLAY
Customer life-time value
gross margin per product
Specific payment methods
Transaction history
DISPLAY
ADVERTISING
19. GRANULAR SEGMENTATION = PRECISION TARGETING
Product-related
Level of intent
1st party segment
Traffic source
20. UNIQUE CAMPAIGN FOR EVERY SEGMENT
Segment
Registered users
who never bought
Unique Pricing
8% CPA / 25p CPC
Unique
Products
High margin
Unique layout
Unique
Large-font
Promotion
promotion
15% off your
1st purchase
22. In less than 120MS advertisers have to…
Receive bid
Opportunity
Identify cookie
Decide whether
to bid and what
price to bid
Return bid
AdX decision
Select
personalized
content
Serve banner
23. REAL TIME DECISIONS: BIDDING
Standard optimization
Assuming impression, will
the user click or not?
Big data optimization
Assuming impression, will
the user click or not?
Assuming click, will the
user convert?
Assuming conversion,
how much will be spent?
Assuming spend, what
will be advertiser’s ROI?
24. REAL TIME DECISIONS: DYNAMIC CREATIVE
Product
Recommendati
on Engine
What banner to
present to which
user?
Adaptive
banner
optimizer