4. International Presence
- 60M+ unique monthly visitors, 73% from international IP**
- 45% of 2011 revenue from international points-of-sale
**Source: TripAdvisor Fourth Quarter and Year End 2011 Conference call, February 2012
6. L10N @ TripAdvisor
Internal team of 3
Customers:
Product, Marketing , SEO,
PR, Legal, new acquisitions
Machine-Translations:
User-Generated Content
Human-Translation:
Everything else
Supporting:
30 markets & 21 languages
7. L10N @ TripAdvisor
-
Launched 21 new markets & 15 new languages within 3 years
300k wds/month
186%+ words for translation in last year
423% words for translation in last 2 years
11. Operational Excellence (OPEX)
Customer
intimacy
OPEX – Remove ‘waste’,
create convenience
and value added tasks
Product
Leadership
Operational
Excellence
The Value disciplines model by
Michael Treacy and Fred Wiersema
16. OPEX Who benefits from it?
•PM time: 70% in 2012
•Eng. Time: 1,300 hours in 2012
•Time to market: Simship enabled
Concentrate on strategic GPO
Evolve in LMM
•PM time: 35% of time
•VM time
•LQA time
Higher value tasks
Program management
Team health
•Admin time reduced by 50%
•Productivity/Revenue increased
Better retention
Better quality
Healthier relationship
Clients
Welocalize
Supplier
17. Quickfacts
120+ languages
660M+ Words translated in 2012
$125M in revenue in 2012
600+ employees
12 offices in 6 countries
USA
Europe
Asia
1. My name is Antoine Rey, I’m Senior Director for Europe & Asia Sales at Welocalize.
Welocalize provides multilingual solutions to the Travel and Technology industry
2. This presentation objective is to introduce you to how a global brand like TA manages it’s international strategy and expansion from a linguistic POV
3. Who in the audience is remotely/directly involved in L10N?
Who is directly involved and may have the word L10N in their title?
The Presentation will give you an idea of how TA and other travel/technology companies mature their supply chain and international expansion from a linguistic aspect