UiPath Platform: The Backend Engine Powering Your Automation - Session 1
70% of companies don't know how their brands are performing. Do you know? M-Brain
1. 70% of companies don't know how their
brands are performing. Do you know?
Susanna Tirkkonen
susanna.tirkkonen@m-brain.com
Twitter: @MBrainFI
2. M-Brain Group: What Do We Do?
• M-Brain Group provides decision-makers with speedy and accurate
business information tailored to their needs. We enable them to
benefit from information-based insight, regardless of time and
language barriers, in order to excel in their business environment.
3. Geographical Footprint
• M-Brain Group has offices in 7
countries:
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Finland
Sweden
Russia
UK
France
Germany
Malaysia
• Production, sales and customer
focus in Europe, Asia providing
production resources
6. Start listening
• What interest groups are thinking/talking about your company? (who are
talking, where they are talking and how?)
• Make difference between different medias and channels:
– Paid (FB ads), Own (FB page) vs. Earned (other’s FB profiles)
– Facebook, YouTube, Pinterest, Twitter, forums, blogs, LinkedIn
• Choose Key Performance Indicators
– Quantitative vs. qualitative
– Pay attention to different
channels/arenas
14. SoMe indicators that are current right now
1.
Increasing awareness: presence, orders, 3F (fans, friends,
followers): who they are?
2.
Find opinion leader : likes, sharing, sentiment
3.
Building Commitment: comments, answers, likes, sharing,
recommendations, re-tweets
4.
ROI/ROE: conversion/sales/profit – sale costs
In addition:
1. NPS (Net Promoter Score): combination of 2. and 3.
2.
SOV: development of conversation volumes vs. competitors and
sentiment etc.
15. IN A NUTSHELL
•
M-Adaptive gives you a real-time view of what is being
discussed and written about on the web, independent of
media type, channel, language or geographical area,
and…
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…offers excellent tools and technology for efficient
processing, analysing and comparing of the huge
amount of information through an intuitive and unified
user interface
M-ADAPTIVE OFFERS YOU THE FOLLOWING
BENEFITS:
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Always be aware of WHERE the discussion is
happening, WHO is discussing and in WHAT tone-ofvoice
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You can easily analyse the results and, if needed,
modify the message or change the channel used
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A solution that covers both social and editorial media
(including paywalled content)
16. HELPS YOU TO:
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Record your communication and marketing
activity systematically
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Monitor, measure and compare the response
across any number of channels, relating to your:
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Brands
Partners
Competitors
Industry
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Track the effects of your activities across
different media types and geographies at one
glance
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Receive sophisticated alerts
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Make smart actions based on real-time data
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17. – React to rising opportunities
– Recognize critical influencers in the
media, in order to focus your efforts
– Get instant results and know your
public’s reactions
– Communicate in social media
through the communication console
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21. Thank
You
M-Brain is a competitive intelligence company monitoring
and analyzing social and editorial media online as well as
traditional printed media and radio and television.
M-Brain's services are based on a unique combination of the
company's own superior harvesting technology and
intelligent human filtering and re-editing. We provide fast and
relevant information for decision making on a global basis.