The human interaction involved in creating a website.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
17. Parent Teacher Conference
[i.e. USER TESTING]
• ALWAYS find out something you didn't know
• As early as possible
• As often as possible
18. Example: Google Wave
Discontinued - August, 2010
"...despite these wins, and numerous loyal
fans, Wave has not seen the user adoption we
would have liked."
19. Example: Google Wave
What went wrong?
• Open & Friendly?
No. I've been to Wave a few times & I still don't feel like we're friends.
• Simple & Straightforward?
No. I'm still not sure I understand exactly what Wave
does.
• Polite & Helpful?
Yes. It's very polite to the user, and makes tutorial help
easy to find.
20. Example: Google Wave
How user testing could have helped
More quotes from Google:
• "Google Wave has taught us a lot..."
• "We don’t plan to continue developing Wave as a standalone
product, but we will [...] extend the technology for use in other
Google projects."
What was learned?
• Most users prefer to further their education rather than change
their major.
22. Example 2: Dubizzle, latest release.
Reaction?
• Hate mail. Lots of it.
• Open & Friendly? No.
• Simple & Straightforward? No.
• Polite & Helpful? Not really.
24. Moral:
"It takes a village to raise a child."
• Your website is your child. Your users are your
village - use them.
• Children don't have the luxury of private
alpha. Websites do.