My notes for the panel at "Social Media for Stakeholder Engagement" London 19/3/10 #socialmediacsr

1. STAKEHOLDER ENGAGEMENT SUCKS @danmcquillan 19/2/10 #socialmediacsr

2. Will embracing stakeholder engagement through social media drive corporates to be more sustainable?

3. engagement is a platitude that avoids issues of power

4. sustainability that doesn't challenge core business values is superficial

5. it’s too late for cluetrain conversations won’t solve crises

6. social media is surfacing social deficit

7. bankers bonuses are based on the invisible labour of women, carers, migrant workers

8. the real social is social capital and the core economy (people and planet)

9. corporates & NGOs see themselves at the centre,surrounded by buzzing stakeholders

10. but digital gives people the chance to socialise solutions

11. it’s not about confrontation or collaboration; the keyword is ‘construct’

12. Social Innovation Camp builds web-based solutions to social problems

13. Digital gives us the means to construct alternatives – like direct democracy...

14. So what can companies do?

15. "first, do no harm"

16. Her Majesty's Inspectorate of Constabulary is trying to squash Mypolice

17. make your data open...

18. ...make your stuff hackable... (check out IKEA hacker)

19. The problem starts at school... the organisation is in our heads

20. social tech + critical pedagogy can empower free your mind http://cdi.org.br/

21. Creative Commons photo credits: abusx rachelnpepper candylynn poetrosakranse futureshape noborders boliston sicamp oskay Mykl Roventine Leo Veger

22. @danmcquillan