In this presentation, interlinkONE and Grow Socially CEO John Foley, Jr. shares content for companies in the print industry to help them grow their business.
During these slides, John covers online marketing (including social media, SEO, website lead generation) and mobile marketing (including QR Codes, mobile websites, and more).
Falcon Invoice Discounting: The best investment platform in india for investors
Printapalooza: Part 2: Online Marketing, Social Media, and Mobile - What Printers Need to Know
1. It’s Time to Grow Your Business
John Foley, Jr.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
2. Intro: John Foley, Jr.
• Grow Socially, Inc. – Support
Services I love Mar(H)keting!
– Online Marketing/Social Media
– Plan, Manage, Execute and Measure
• interlinkONE – Software (SAAS)
– Enterprise Marketing Management
Software
– Plan, build, manage, execute and
measure all marketing activities
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
3. Keep Your Phone On!
• Feel free to
Tweet, Post, Update, Email, take
notes, photos, and more!
@JohnFoleyJr
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
4. Accolades
• Jetsetter Status on FourSquare
• Ranked #12 as a Top CMO on Twitter in 2012
• 2nd runner up for this year’s B2B Twitterer of the Year
Award for the B2B “Boss Tweet” Personality Category
• One of the 50 most influential people in Sales Lead
Management by Sales Lead Management Association in
2012
• NAPL Soderstrom Society
• MFSA - Luke Kaiser Education Award
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
5. The Book
Strategies, Plans, Case
Studies Campaign Ideas, and
More.
A guide to help you grow
your business!
NewPathToProfit.com
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
6. Today’s Overview
• Using Social Media to Grow Your Business
• SEO: Help People Find Your Website
• Mobile: What You Need to Know and Do!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
7. Key Takeaways from Yesterday
Soul Search
Business Plan Review
Marketing/Sales Plan
Find the Right Resources
Self Promotion
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
8. Using Social Media to Grow
Your Business
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
9. Why Should We Care About Online Marketing?
Because it can help our business grow!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
10. Social Media Statistics
850 Million Users on Facebook
250 Million Tweets Sent Per Day
60+ Hours of Video Uploaded
every minute
90 million users in 6 months
18 million users… and it’s addictive!
NOTE: As of April 2012
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
11. However, don’t forget this…
► Social Media is really part of something
much bigger...
…Your overall marketing efforts!
► Specifically, inbound marketing.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
12. What is Inbound Marketing?
“Inbound marketing is
a marketing strategy that focuses
on attracting prospective
customers by offering useful
information.”
http://en.wikipedia.org/wiki/Inbound_marketing
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
13. Content: Essential to Inbound Marketing
Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
15. Inbound Goal: Drive INQUIRIES!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
16. Why Should YOU Use Inbound Tactics?
It works!
Increase Awareness & Drive Inquiries
Reach More Customers & Prospects
Sell more things!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
17. Results --- See Below
650
275
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
18. Results: Thousands of Inquiries
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
19. Results: Thousands of Inquiries
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
20. Results: Prospects Raising Their Hand!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
21. CASE STUDIES FOR INSPIRATION
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
22. Can Inbound Marketing and
Social Media Actually Help
Service Providers?
Let’s look at some Examples!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
23. H & H Graphics Group
► Lancaster, PA
► Provides mailing, fulfillment, print… and
multi-channel marketing services!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
24. Facebook
Humanizing their brand
Custom Background…
with Value Statements
Engaging with
Customers, Vendors,
Prospects
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
25. Videos That Tell Their Story
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
26. CustomXM
► Little Rock, Arkansas
► Paul Strack - @Pstrack
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
27. Website: Engaging & Social
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
28. CustomXM’s Tips for Twitter
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
29. Social Media Creates Chatter
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
30. Best Practices for Twitter
► Actively participate & engage
► Share a variety of information!
► Be a thought leader, be yourself, show the
human side of your business
► Review efforts & measure results
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
31. Printing Center USA
► Primarily an online printer
► Located in Montana
► Quite active on social media
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
32. Twitter Activity is High!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
33. Variety of Content in Tweets
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
35. Email & Social Integrated
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
36. What do they have in common?
► They have a strategy and a plan!
► They produce a lot of content.
► Social media is integrated across multiple
channels.
► They are committed! Time and energy.
But it pays off!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
37. HOW YOU CAN FIND
SOCIAL MEDIA SUCCESS
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
38. Steps to Social Media Success
► Create a Strategy (PLAN)
► EXECUTE
Remember
Execution
TRUMPS
► Measure Strategy
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
40. Plan! Strategy before Tactics!
Step 1: Describe the Business, Service, Solution
Step 2: Business, Service, Solution Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
41. Align Tactics with Goals
Tactic Goal Key Steps
Facebook Fan page Increase awareness Post once a day;
of services, generate Custom Tab for demo
leads registration
Twitter company Become a thought Post multiple times
page leader, provide daily; share
support marketing-related
news; active listening
YouTube Profile Humanize brand; Film weekly video of
create demand employee(s); create
screencasts of
customer successes
Pinterest? Drive website traffic! Create boards to
highlight portfolio
work
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
42. How to Measure Success?
► Site Traffic
► Downloads
► eNewsletter Sign-Ups
► Blog Comments
► Questions
► Shared Links
► Re-Tweets
► Followers
► Who’s talking about you and how
► Show me the money
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
43. Tools for Measuring Effectiveness
Link Shorteners
iLink.Me
TinyURL.com
Google Analytics
Website
Insights
LinkedIn, Facebook, Twitter, YouTube
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
44. Here’s How Social Media Can Help YOU
► Build Awareness and Thought-Leadership
► Generate Inquiries and Qualified Leads
► Create Happy Customers
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
45. Build Awareness and Thought-Leadership
► Share relevant and helpful information.
► Have consistent branding across networks.
► Don’t just post your own news – engage!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
46. Generating Inquiries and Leads
► How?
► Strategy and Planning
► Build, manage, execute, and measure campaigns
► Have an integrated, multi-channel mind-set
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
47. It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
48. It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
49. Generating Inquiries and Leads
COMPANY
WEBSITE
Social Whitepapers,
Media eBooks
3500 Downloads
Visitors
SEO eNewsletter
Sign-Ups
DM/Flyer 2000
Visitors Comments &
Questions on
CRM
E-mail
Blog
800
Links Visitors Info/Inquiries
Other 100 Webinar
Visitors Sign-Ups
50. Creating Happy Customers with Social Media
► How?
► Reward Your Socially-Engaged Fans
► Be an Active Listener!
► Share Content That is Relevant to Them
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
51. Getting Started… or Moving Forward
► What Social Networks Should You Be On?
► Being Ready for What’s Next
► Best Practices for Social Media Campaigns
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
52. Very Important: Know Your Audience
► Who Are They?
► Where Are They
Cyclically?
► How Do They Use
Social Media?
► What Networks Are
They On?
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
53. Markets to Target
► Groups that are very active on social media:
► Realtors / Real Estate Agents
► Non-Profits
► Consultants
► Marketing Directors (B-to-B and B-to-C)
► Groups like these and more need print help too!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
54. Getting Your Sales Reps on Board
► Set the Example – If they see you
participating, they’ll know it’s important!
► Provide training:
Webinars, Consultants, Seminars, and
more.
► Work with Marketing to create campaigns
that generate leads from social media.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
55. What’s Next? Cause it Changes Fast!
► Okay, yes. My boys won
the Massachusetts
State Hockey
Championship!
► Them, and a whole lot
of friends recently
jumped from Facebook
to Twitter!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
56. Being Ready for What’s Next
► Don’t forget fundamentals – PLAN!
► Always be measuring your efforts
► Resources to Stay Ahead of the Game
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
57. Be Committed
► Social Media often
requires daily
attention
► Prioritize: RELEVANT
Content
creation, listening, &
engaging!
► Measure & Adjust
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
58. 3 Action Items
► Social Media: Strategize, Plan, and Align Tactics with
Goals
► Increase commitment to promoting yourself!
► Devote time to creating content, sharing, and
measuring its effectiveness.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
59. SEO: Help People
Find Your Website
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
60. By the Numbers: Google
• 34,000 searches per second
• 2 million per minute
• 121 million per hour
• 3 billion per day
• 88 billion per month
Source: http://searchengineland.com
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
61. SEO Best Practices
• Keyword Usage
• Content Rules!
• Inbound Links
• Mobile
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
62. Keyword Usage
• Build a well-researched list of keywords
• Incorporate in your content:
– Page Titles (H1, H2 tags)
– Website copy
– Meta description
– Image Names (Alt tags)
• Use throughout all content distribution
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
63. Content Rules!
• Google rewards fresh content --- update your
website regularly!
• Create & provide content that
informs, helps, and interests your audience!
• Best way to do this: start blogging.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
64. Inbound Links
• You want: inbound links from high-authority
sites (trusted, popular, PR, etc.) with relevant
content.
• How do you get them?
– Create share-worthy & timely content!
– Ask! Link-exchange
– Increase PR strategy and efforts
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
65. Mobile
• Smartphone ownership and
mobile web viewing continues
to rise!
• Google is rewarding sites that
have mobile websites in its
AdWords program
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
66. Items to Avoid
• Buying Links
• Over-using/forcing keywords –
content should sound natural
• Adding so much content that
your page load-times suffer.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
67. Don’t Forget!
• Getting found is only half the
battle….
… Optimize your landing pages
and product/services pages to
drive people down the sales
funnel!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
68. Mobile: What You Need to
Know and Do!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
69. State of the Mobile World
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
73. Smartphone Adoption
50% Smartphone Adoption
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
74. We Are Addicted.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
75. Mobile Internet Usage
Source: Morgan Stanley
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
76. What Does it All Mean?
Mobile is Changing the Game…
Are you keeping up?
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
77. Steps for Mobile Success
• QR Codes: The Keys to Success
• Mobile Websites: Build and
Engage
• Strategies for Selling Mobile
Solutions
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
78. QR Codes:
The Keys to Success
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
79. Best Practice: Think of the User!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
80. Best Practice: Shorten the URL
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
81. Best Practice: Provide Incentive
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
83. Best Practice: Track & Measure
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
84. Where are people scanning
Source of Scanned QR Code* June 2011
Source: comScore MobiLens
QR Code Audience (000) % of QR Code Audience**
Total Audience: Scanned QR 14,452 100.0%
code with mobile phone
Printed magazine or newspaper 7,138 49.4%
Product packaging 5,101 35.3%
Website on PC 3,957 27.4%
Poster or flyer or kiosk 3,393 23.5%
Business card or brochure 1,940 13.4%
Storefront 1,850 12.8%
TV 1,693 11.7%
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
85. Example: Registration via Direct Mail
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
86. Case Study: CustomXM
31% accessed
landing page via
QR Code.
24% of the
submissions
came via the QR
code.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
87. QR Codes Make Gardens Grow
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
88. QR Codes to User Reviews
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
89. QR Codes for Customer Feedback
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
90. What’s Next: NFC
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
91. What’s Next: NFC
http://www.youtube.c
om/watch?v=EdyIP7yq
WJY&list=UUbPoxbWx
Jp9z0mi8an3a3jw&ind
ex=6&feature=plcp
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
92. Mobile Websites:
Build and Engage
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
93. Think About Your* Website
* Or your customer’s website!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
94. But on a smartphone…
= Source: http://www.flickr.com/photos/23844524@N03/5002051362/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
95. Options for Building a Mobile Website
• Web programming
• Plugins
• Partner with a service provider
• Use a “mobile website builder” application
Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
96. Mobile Website Goals
• Optimized To Fit
• Easy to Read
• Easy to Interact With
• But Still Relevant
And Useful!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
97. Best Practice #1
• Know the Difference:
Mobile-Ready vs. Mobile Optimized
Mobile-Ready:
– Responsive design
– All content & links displayed
on both versions of site
Photo Credit: http://baymard.com/blog/trying-out-responsive-design
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
98. Better Option: Mobile-Optimized
• Build a dedicated site
for the mobile
audience.
• Treat the needs of the
“on-the-go” user
differently than those
of a desktop/laptop
browser.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
99. Best Practice #2
• Analyze Your Audience’s Needs – and Your Goals!
Photo Credit: http://www.caxiamgroup.com/blog/approach/user-personas-a-must-have-in-web-design/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
100. Best Practice #3
• Content: Prioritize and Simplify
Photo Credit: http://www.flickr.com/photos/nicmcphee/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
101. Best Practice #4
• Include Simplified Forms to Generate Leads
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
102. Bonus Tip
• Provide Links to Your
Desktop Website
– Comfort with traditional view
– Searching for in-depth info
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
103. Bonus Tip: Mobile & Email Are Growing!
• Test your emails on mobile
devices – for you and
clients!
• Test if the links/pages are
mobile-optimized too
Source: http://winfographics.com/post/22219297594/email-in-motion-mobile-is-leading-the-email-revolution
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
104. Strategies for Selling
Mobile Solutions
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
105. How Do You Make $ on QR Codes?
Custom QR Code Design
Mobile Website Creation
Build a Database!
Reporting, Analyzing, Strategy
Put it in a Campaign!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
106. Before You Start Selling…
• Is your website mobile-
optimized?
• Smartphones for demos
• Understand limitations &
advantages.
• Add “mobile marketing” to
your business strategy and
marketing plans!
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
107. How you can promote your mobile services
• On your website
• On your social networks
• QR Codes on print
• Email efforts
• Webinar Credit: http://www.flickr.com/photos/63299638@N00/2847937438/
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
108. Sales Opportunity #1
• QR Codes need mobile
sites! There are plenty
without.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
109. Sales Opportunity #2
• Any printed piece with
a URL that may reach
the growing mobile
audience.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
110. Sales Opportunity #3
• Any customer that
has a website that is
not mobile-
optimized.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
111. Sales Opportunity #4
• Shelf-Talkers
& Table Tents
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
112. Final Thoughts on Mobile
• Mobile is not just hot, it’s here to
stay.
• No matter what response channel
we use, best practices still apply.
• There is money to be made in mobile
today.
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
113. Final Takeaways
and Q & A
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
114. Final Takeaways
• Set
• Plan, Plan, Plan Expectations
• Get Marketing Expertise • Constantly
on Staff Review
• Self
• Get Close with Promote
Customers
• Measure
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
115. The Book
Strategies, Plans, Case
Studies Campaign
Ideas, and More.
A guide to help you
grow your business!
NewPathToProfit.com
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
116. Q & A / Contact Me!:
http://ilink.me/JR
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
118. Learn More
► http://interlinkONE.com
► http://GrowSocially.com
► http://QReateAndTrack.com
► http://iFlyMobi.com
It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
119. It’s Time to Grow Your Business
John Foley, Jr.| Grow Socially 2012
Notas do Editor
Measurement, revising, repeating Develop a Vision and Business PlanDevelop the Organization ChartCreate a Marketing Strategy and PlanCreate Sales Strategy and PlanOperational PlanFinance – pro forma financial statementsEducate Internally and ExternallyConsistently Self-PromoteExecuteMeasure
S
Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
The same principles apply to generating leads from social media as they do from other channels… You need to target people in that vertical, drive them to your website, get them to raise their hand an interact, then get them in the sales funnel!
If you are trying to decide what social networks you should be on the, the first step is really understanding your target audience. You need to define who they are , how they act, where they engage, and when. Then, you can choose to spend your time today?
This is recent research from Edison.90% of smartphone owners take their phone with them at least most of the time!This opens our mind up to possibilities to reach them --- SMS, QR, email, mobile search, mobile ads, etc.
Katie- we’ve identified 5 or 6 keys to succeeding with QR Codes and the mobile web, and we would like to quickly share them with you
Katie- you always want to think of the end user who will be scanning the QR Code. -in this example Mary, who is a local real estate agent as well as a customer of ours, placed a QR Code on the sign hanging in front of an available property-Mary definitely took the time and thought about who the end user would be. In this case the end user would be potential buyers driving or walking by the property. You can see that she made sure that the Code was large enough to be scanned by someone driving or walking by, and she also provided instructions on how to scan the QR Code. The Code then pointed to a mobile optimized website which included pertinent information for a potential buyer, such as the listing price, square footage, video of the what the inside of the property looked like, etc. -If you were the person walking by this property, you would not want the QR Code to go to Mary’s full website, where you would have to search for this specific property. So best practice would be to always think of the end user and the experience you would like them to have when scanning the Code.
Katie- you should shorten all of your URLs before creating a Code with them. You can see in the left image we created a QR Code with a long URL. This Code has a lot of black pixels included in it, which can make it difficult for some QR Code readers to scan. In the right image we too the same URL and shortened it. You can see that the Code has far less pixels in it, and it will be much easier to scan on a mobile device.-Some QR Code generators will automatically shorten your URL, but you can also use a tool such as Bit.Ly or ilnk.me to do that.Jason- “David, in terms of selling, have you seen that customers were interested in shortening their URLs?”
Katie- you should include an incentive and instructions, or people won’t even scan the QR CodeEven if someone knows what a QR Code is, and they don’t need the instructions, they are not going to scan the Code unless there is an incentive to do so.Jason- need an incentive with all marketing, for example no one is going to click on the link in an email blast unless you have given them the incentive to do so
Katie- have your Codes point to mobile optimized content-couple examples from different industries
Katie- With anything you do in marketing, you want to and should measure the success of your efforts. Some of the things an application such as QR&T or iFlyMobi can measure are: the time and date of a scan, info. on the mobile device and browser used to scan the Code, and an IP Address.- You can also do other things to help measure your efforts. For example, you could build a form in iFlyMobi or have a Code point to a LP you have built. Then people can scan your Code and provide you with personal information as well as answer any questions that you might ask.-As our CEO, John Foley Jr., whom I am sure many of you know, often says, “If you can’t measure it, don’t do it!”Jason- “Katie, have you seen any other creative ways people are tracking the QR Codes on their printed material?”Katie- 5 unique Codes in 5 different magazines example
Katie- We thought this chart was very interesting and helpful in regards to where you are placing your QR Codes. You can see that the largest percentage of scans came from QR Codes printed on magazines and newspapers and product packaging.Jason- “David, do you have any experiences that would support the findings in this chart?”David- packaging examples
The Little Rock Convention & Visitors Bureau (LRCVB) supports organizations in the Little Rock, Arkansas area that benefit from travel, entertainment and convention business. In the autumn of 2010 they sponsored the “Savor the City” campaign to: Increase awareness of and drive traffic to participating restaurants Provide patron demographic information to restaurants for use in refining future marketing efforts ---RESULTS---Patrons of participating restaurants were given printed cards encouraging them to visit the campaign microsite to provide their feedback. Of the total unique visits (137) to the campaign landing pages, 31% were accessed via the use of QR codes and 69% were accessed via a custom URLOf the total completed responses (108), 24% were via QR codes
Now, while it may not feel like summer in the Northeast yet, QR Codes have exploded in regards to the flower & gardneing shops such as Home Depot and Lowes.Here you can see how QR Codes are used on the product label while buying Cauliflower plants.Earlier, I talked about how I love QR Codes. Well, since I am not a fan of QR Codes, I’d say this is a terrible use of them Juuuuuust kidding.
Here’s how they’ve used QR Codes… on their cash register… People scan this QR Code, and they are sent to a landign page that lets them subscribe for their newsletter.Also, there are other QR Codes that give people something to do while they’re waiting for their order.
Jason-…..Katie- No matter what though, the mobile world is not going anywhere and people are always going to need a mobile website. So you can use a tool such as iFlyMobi to create mobile optimized websites, and then follow best practices to appeal to the end user and track your efforts.
Jason-…..Katie- No matter what though, the mobile world is not going anywhere and people are always going to need a mobile website. So you can use a tool such as iFlyMobi to create mobile optimized websites, and then follow best practices to appeal to the end user and track your efforts.
If your website is not mobile optimized, it can create frustration. You will lose visitors. You will lose traffic.You will lose customers.“Senior executives at home on their tablets and smartphones are wondering why the user experience for their own company Web sites is sub-standard.”
Jason-….-”David, what are some factors you had to consider when building mobile optimized websites?”David- time (iFlyMobi vs. plugins/programming)
Jason- think about the things that make your scream at your mobile device when you are viewing a website, and make sure to eliminate those issues for anyone viewing your website on a mobile device
Jason- you have used best practices and thought about the user
Jason- who is coming to your website and why?You want to focus on these individuals.Example: someone on the go, who would view your site on the weekend…
Jason- registration for an event, white paper download, …-“David, what are some examples of how you built and used Forms for your customers?”David- internally for job specs, iPad download at conference,…
Jason- ….-“David, were there an additional ways you were able to make money with selling QR Codes?”David- selling the QR Codes as a value added service, custom QR CodesKatie- In terms of creating things like custom QR Codes, we have experts here who have created step by step Blogs, videos, and tutorials for you. So by all means please reference our sites, and especially the Blog sections of our sites, because we are providing you with the information you need to do things such as embed a logo in a QR Code.
Jason- there are certainly disadvantages and advantages to everything. For example, the disadvantage of mobile websites is that you cannot view Flash on a mobile device. However, there are advantages such as the ability to build forms and gather data, as well as click-to-call, text and email features.-”David, what are some ways you tried to educate yourself in order to be able to sell QR Codes and mobile websites?”David- look for examples online, see how others are using them, read news sites such as Mobile Marketer (http://www.mobilemarketer.com/)
David- lunch and learn example- Reiterate that mobile marketing does not take away from your print business
Your customers need mobile websites!
Add this to your other services.
Your current customers
Jason- …David- Sell additional printed Materials
There is not a silver bullet – Rome was not built in a dayPlan, Plan, PlanTreat it as if you were starting a new businessCreate a Solid Business PlanGet Marketing Expertise on your StaffTake advantage of existing customer relationshipsExamine trends that are affecting the verticals you serveSet Expectations that the Transformation will happenConstantly review and update marketing strategiesIncrease your self-promotional effortsMeasure