This presentation is targeted to companies that are in-plant printing and mailing services providers. That type of business is often found inside of colleges & universities, financial services institutions, insurance companies, hospitals, and other organizations. During this presentation, interlinkONE presented ways that printers and mailers can grow their business by offering value-added services to their organization and customers. This includes: - Mobile, QR Codes, websites - Landing Page development - Personalized URLs - Web-to-Print - Inventory Management and Order fulfillment - And more.

1. Presented by Jason Pinto
interlinkONE, Inc.

2. Who Am I
@JasonPinto
CMO,
interlinkONE

3. interlinkONE
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4. Today’s Overview
 Position Yourself as a Marketing Partner:
Why?
 Integrating Print with Mobile
 Print + Social
 Online Ordering, Inventory
Management, and More

6. Social Media Statistics
 800 Million Users on Facebook
 250 Million Tweets Sent
Per Day
NOTE: As of September 2011

7. Social Media Statistics (cont.)
 36+ Hours of Video Uploaded to
YouTube every minute (#2 search
engine)
 50 million users on
Google+ in 3 months

8. By the Numbers: Google
 34,000 searches per second
 2 million per minute
 121 million per hour
 3 billion per day
 88 billion per month
Source: http://searchengineland.com

9. How Big is Mobile?
Source: Microsoft

10. How Fast is Mobile Web Growing?
Source: Microsoft

11. Possible Challenges for You
 Print Volumes and Sales Have Decreased
 Mobile, Social, Online, etc. have changed communication
 Not familiar enough with new channels (social, mobile)
 “I am ready to offer marketing services. Everyone just
thinks of me as their printer.”

12. Possible Challenges for Your
Organization
 Having a tough time getting their message to stand out
 They know they should be using
social, mobile, online… but not sure of best practices.
 They do not have a way to measure; not sure what’s
working?
 They need to cut costs, streamline operations.

13. Opportunities Available
 Integrate Online and
Offline Channels – Mobile
and Social
 Provide real-time visibility
into inventory, order status
 Marketing Portal hosting
for VDP, customizable
marketing pieces

15. Two Opportunities
 QR Code Creation and Tracking
 Mobile Website Building & Hosting

16. First: What is a QR Code?

17. QR = “Quick Response”

18. Let’s Look at Some
Examples of How they
Are Being Used

19. Product Labels

20. In-Store Purchase Guidance

21. On Direct Mail

22. On Business Cards

23. Wide-Format Signs

24. Promote Mobile Apps

25. At Auto Dealerships

26. Where Opportunity Exists
 Lots of companies have heard the buzz… but aren’t
sure how to use them.
 Others have dove in; but are using them
incorrectly.
 Some have no idea how to track them.

27. Applications for Scanning

28. Best Practice: Shorten the URL

29. Best Practice: Provide Incentive

30. Consider Color, Logo, Pattern
Tips on how to do this: http://ilnk.me/QRPattern

31. Important! Include Padding

32. Track, Measure, Test

33. Track, Measure, Test

34. Ask --- Why Would You Scan?
 Provide Directions / Map
 Click-to-Call or Click-to-SMS
 To Easily Learn Important Details
 To Opt-In for More Information

35. Next: Build Mobile Websites

36. Mobile Website Builder App
 Easily Build Mobile Websites
 Color-Scheme Pickers for Branding
 WYSIWYG Editor – Add Text, Links, Pictures, & More
 Form Builder – for surveys & lead generation
 Real-Time Reporting
 White Label Program!

37. Mobile Websites for any Function

38. Easy-to-Use Admin Features

39. Color Scheme Options

40. Mobile Site Needs
Easy to
See & Click
Inquiry
Forms
Social
Integration

41. Mobile Forms
-Create mobile-
optimized forms for
surveys, inquiries, lead
generation, submitting
claims, and more
-Specify response routing
information for each
form

42. Build Networks with Mobile

43. Free Resources
TheQRToolKit.com

45. Create Awareness & Drive Traffic
 More and more noise is
happening online.
 Print can help people cut
through the clutter to find
your online message.

46. Print for Mobile/Social
Print can increase
success of location-
based promotions and
other mobile/social
opportunities.

47. QR Codes, Social, and Print!

48. Case Study: Generation Smile
 Small Business
 Well-Known in the Community
 Needs to Grow!

49. They Built It…Would People Come?

50. Printed Signs to
Drive Traffic

51. Created Handout Cards

52. Results (On-Going)
 Increased the # of fans
 Increased engagement on their content
 Refreshed view in the community

53. How Can You Get Involved?
 Become acquainted with your organizations social
media activity
 Analyze and benchmark existing numbers – Fans,
followers, check-ins
 Demonstrate how print can help increase social
media’s success!

55. Challenge: Storage, Unused Material

56. Challenge: Stock, Revisions

57. Challenge: Quick Turnarounds!

58. “Are you not satisfied?”
CMO Council 2011: Unraveling and Understanding the Conflicts Between Sales and the Marketing Supply Chain

59. Ordering Should Be Easy
 Think about the normal things
we research buy online –
books, music, trips, clothes, gadg
ets, etc.
 Why can’t print be that easy to
order as well?

62. Opportunity: e-Fulfillment

63. Opportunity: Reporting
 Real-time Inventory Review
 Check Order Status Online
 Automatic Reorder Point Calculations
 Most Popular Items

65. Most Commonly Picked Items

67. How: Find the Right Partners
 Software
 Hardware
 Warehouse Experience?

69. Final Recap
 QR Codes are currently best way to integrate print and
mobile.
 Social Media is here to stay – and print can help build
awareness, demand, etc.
 Ordering & Reporting should be easy – You can help.

70. Learn More
 interlnkONE: http://interlinkONE.com
 Grow Socially: http://GrowSocially.com
 iFlyMobi: http://iFlyMobi.com
 QReate & Track: http://QRConnect.com
 The Book: http://NewPathToProfit.com

71. Any Questions?