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Presented by interlinkONE
Quick Introduction

          @KatieSadlier
          Sales Operations Specialist




    @JasonPinto
    CMO
Who We Are
 interlinkONE
    Enterprise Marketing Management
     Software
    Plan, build, manage, execute and
     measure all marketing activities

   Founded in 1996


 Grow Socially
    Online Marketing/Social Media
    Plan, Manage, Execute and Measure
Mobile Offerings
 QReate & Track
   Web Address QR Codes
   Edit and sort Codes
   Create Codes in bulk
   Real time reporting




 iFlyMobi
   Create mobile optimized Websites and
    online business Cards
   Robust application
   White Label Program
   Real time reporting
Business Growth Opportunities
Smartphone: The Game Changer
Apple: 2011 Fourth Quarter

 37 million iPhones



 15 million iPads
U.S. Ownership: in 2009




        Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report
U.S. Ownership: in 2011 (October)




         Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report
Mobile Internet Usage




            Source: Microsoft Tag
Think About Your* Website




                  * Or your customer’s website!
But on a smartphone…



          =
                 Source: http://www.flickr.com/photos/23844524@N03/5002051362/
Mobile Opportunity
 Sell Mobile Websites!
    Company Websites
    Event Websites
    Landing Pages (GURL)
    Registration Forms
    Surveys
    Email Sign-up
    Contests
Options for Building a Mobile Website
 Web programming


 Plug-ins


 Partner with a service provider

                                    Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/


 Use a “mobile website builder”
 application
iFlyMobi Product Demonstration: Easily Build Mobile Websites
Our Solution




           http://iFlyMobi.com
Website Manager
Easy-to-Use
Design Options
Mobile Websites Can Be Interactive
Click-to-Call & Click-To-Text

 tel:9786949992


 sms:5555555555
Forms
• Contact Fields

• Q&A

• Lead Routing

• Confirmation

• Reporting
Social, Video, More…
Blogs/RSS
Redirect Code
Online Business Cards
  •Basic contact info.
  •Photo
  •Short Bio
  •Phone numbers
  •Links
  •Google Maps
  •Download vCard
Reporting
And how can you make money?
Standalone Cost for iFlyMobi
White Label Program
  http://iflymobiapp.com   http://YourOwnMobileApp.com
Benefits of White Label Program
 Your branding is everywhere

 Gives you instant demo tool for sales

 Clients can login & download reports


 You become the mobile service provider!
Selling Mobile Websites
 Price Range that we are seeing:

   $250 - $500, often includes for a period of
   months
How much do we charge?
 $499 start-up fee




 Monthly fee per client - $6.99
iFlyMobi Product Demonstration: Easily Build Mobile Websites
How we help you promote
“Mobile Reseller Program”

 On-going education
 through webinars

 Re-brandable Collateral


 Phone, Email, and Chat
 Support                    Photo Credit: http://www.flickr.com/photos/74105777@N00/2735966814/
What You Need to Get Started
 Is your website mobile-
  optimized?

 Smartphones for demos

 Understand limitations &
  advantages.

 Add “mobile marketing” to
  your business strategy and
  marketing plans!
How you can promote it?
 On your website


 On your social networks


 QR Codes on print


 Email efforts


 Webinar                   Credit: http://www.flickr.com/photos/63299638@N00/2847937438/
Sales Opportunities
 QR Codes need mobile sites! There are plenty without.


 Any direct mail or printed piece that needs an increase
 of ROI… or that is not measured at all.

 Any customer that has a website that is not mobile-
 optimized.

 And for what’s next after QR Codes…
iFlyMobi Product Demonstration: Easily Build Mobile Websites
Mobile Marketing
 …will continue to grow!


 There is money on the table.
Want to learn more?
 Call us! 978-694-9992

 Email:     Help@iFlyMobi.com
                   or
           Sales@interlinkONE.com

Web: http://iFlyMobi.com
Tools To Help You Grow
 Build Mobile Websites: http://iFlyMobi.com


 QR Code Management: http://QReateAndTrack.com


 Multi-Channel Marketing: http://interlinkONE.com


 Online Marketing Services: http://GrowSocially.com
Any questions?

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iFlyMobi Product Demonstration: Easily Build Mobile Websites

  • 2. Quick Introduction @KatieSadlier Sales Operations Specialist @JasonPinto CMO
  • 3. Who We Are  interlinkONE  Enterprise Marketing Management Software  Plan, build, manage, execute and measure all marketing activities Founded in 1996  Grow Socially  Online Marketing/Social Media  Plan, Manage, Execute and Measure
  • 4. Mobile Offerings  QReate & Track  Web Address QR Codes  Edit and sort Codes  Create Codes in bulk  Real time reporting  iFlyMobi  Create mobile optimized Websites and online business Cards  Robust application  White Label Program  Real time reporting
  • 7. Apple: 2011 Fourth Quarter  37 million iPhones  15 million iPads
  • 8. U.S. Ownership: in 2009 Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report
  • 9. U.S. Ownership: in 2011 (October) Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report
  • 10. Mobile Internet Usage Source: Microsoft Tag
  • 11. Think About Your* Website * Or your customer’s website!
  • 12. But on a smartphone… = Source: http://www.flickr.com/photos/23844524@N03/5002051362/
  • 13. Mobile Opportunity  Sell Mobile Websites!  Company Websites  Event Websites  Landing Pages (GURL)  Registration Forms  Surveys  Email Sign-up  Contests
  • 14. Options for Building a Mobile Website  Web programming  Plug-ins  Partner with a service provider Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/  Use a “mobile website builder” application
  • 16. Our Solution http://iFlyMobi.com
  • 20. Mobile Websites Can Be Interactive Click-to-Call & Click-To-Text  tel:9786949992  sms:5555555555
  • 21. Forms • Contact Fields • Q&A • Lead Routing • Confirmation • Reporting
  • 25. Online Business Cards •Basic contact info. •Photo •Short Bio •Phone numbers •Links •Google Maps •Download vCard
  • 27. And how can you make money?
  • 29. White Label Program http://iflymobiapp.com http://YourOwnMobileApp.com
  • 30. Benefits of White Label Program  Your branding is everywhere  Gives you instant demo tool for sales  Clients can login & download reports  You become the mobile service provider!
  • 31. Selling Mobile Websites  Price Range that we are seeing:  $250 - $500, often includes for a period of months
  • 32. How much do we charge?  $499 start-up fee  Monthly fee per client - $6.99
  • 34. How we help you promote “Mobile Reseller Program”  On-going education through webinars  Re-brandable Collateral  Phone, Email, and Chat Support Photo Credit: http://www.flickr.com/photos/74105777@N00/2735966814/
  • 35. What You Need to Get Started  Is your website mobile- optimized?  Smartphones for demos  Understand limitations & advantages.  Add “mobile marketing” to your business strategy and marketing plans!
  • 36. How you can promote it?  On your website  On your social networks  QR Codes on print  Email efforts  Webinar Credit: http://www.flickr.com/photos/63299638@N00/2847937438/
  • 37. Sales Opportunities  QR Codes need mobile sites! There are plenty without.  Any direct mail or printed piece that needs an increase of ROI… or that is not measured at all.  Any customer that has a website that is not mobile- optimized.  And for what’s next after QR Codes…
  • 39. Mobile Marketing  …will continue to grow!  There is money on the table.
  • 40. Want to learn more?  Call us! 978-694-9992  Email: Help@iFlyMobi.com or Sales@interlinkONE.com Web: http://iFlyMobi.com
  • 41. Tools To Help You Grow  Build Mobile Websites: http://iFlyMobi.com  QR Code Management: http://QReateAndTrack.com  Multi-Channel Marketing: http://interlinkONE.com  Online Marketing Services: http://GrowSocially.com

Notas do Editor

  1. Quick personal introduction
  2. And just a little bit about the companies that help pay my bills… and that provide tools to help you!And I will absoutely tell you this now: We have a ton of education and informative slides here in this presentation, but I’m absolutely going to take some time too to show you how our tools can help deal with some of the challenges and opportunities that may be available to you.
  3. And while tablets are certainly an important part of the mobile discussion, we are really going to focus on smartphones today.These devices have literally changed the way people do everything! Email, web, shop, call, text, social network, research, read, take pictures, etc.Industries of all types are feeling the effects. Let’s look at some of the numbers regarding the growth.
  4. It was just yesterday that Apple released a number of statistics related to their Q4 performance in 2011. And you can see two of the big numbers here…. - 37 million iPhones sold in that quarter! - 15 million iPads!Absolutely impressive. We can expect to see this same type of growth in this quarter.. Especially if they release a new version of the iPhone and/or the iPadAlso, another stat that made the rounds this weeek was this: The amount of US tablet owners nearly doubled from 10 percent in mid-December to 19 percent in early January.
  5. Does 2009 seem like a long time ago to you? At the end of the year, only 18% of the US mobile population owned a smartphone.
  6. Where are we now… at the end of October 2011, we were almost at the majority ! 44% owned a smartphone.These numbers are from Nielsen, which we are quite thankful for. And I will say this… I’ve absolutely seen some other numbers that are higher --- closer to 55 and 60%But here’s the bottom line: the majority of folks in your target audience may most likely have a smartphone now, or in the very near future!
  7. Chances are, our website was designed, tested, and approved on a desktop computer… it looks great there.You’ve got beautiful pictures, big and bold compelling statements. It probably looks great on most laptops.Heck, it might even look great on tablets that have 10 inch screens!And because of that, your customers and prospects can interact with your business easily!
  8. If your website is not mobile optimized, it can create frustration. You will lose visitors. You will lose traffic.You will lose customers.
  9. So, if you need a mobile website, what can you do?There are optionsOf course, as a technology company, I’d love to show you a bit about how our application can help. There certainly are other applications, but let ‘s just take a few moments to explore this one a bit deeper. I also think that running through our application may help to answer some of your questions as to what’s possible with a mobile website, and what best practices are.
  10. iFlyMobi a web-based application that lets you build, manage, and measure mobile websites.
  11. When it comes to a mobile website, you obviously need to simplify! Yes, you can have pages.. Yes, you can have external links!A huge question I always get is --- how many should I have?I really think that depends.. If the content is compelling, if the titles of the links are compeeling, you can certainly go below the fold!But if you are only tryign to get people to register for an event, you probably want to make sure you don’t distract them from that task
  12. Design options… There are pre-defined color schemes to make life easier for you… but you obviusly have the ability to define your own colors!
  13. 1. Add Click-to-Call and Click-To-Text Links: One of the best ways to develop an effective mobile website presence is to take advantage of the functions that really wouldn’t work as well on another device. You can do this by adding click-to-call and click-to-text links on your pages. By clicking on these links, people will be instantly brought to the appropriate application inside of your phone, to either dial you or send you a text-message.
  14. This one is huge! You don’t just need static pages. You can have forms that drive leads! That drive registrations ! That provide survey feedback.
  15. Another thing you can do is incorporate video.Our #1 recommendation is to use YouTube! You can embed the video onto your mobile website’s pages, and then YouTube does a great job of reliably and quickly displaying that video to someone’s phone.Also, people are quite apt to using social networks on their phones. We have a Share This button that makes it easy for them to promote your mobile content.
  16. You can also add RSS feeds and blog posts to mobile website..
  17. How can you get people to your mobile website?Well, one way is by inserting Mobile Device detection and redirect code.
  18. And just to talk about Cards… A lot of people have QR Codes on their business cards.A lot of those simply present the data as text.However, we honestly have seen greater value by poitning people to mobile websites. They are more interactive, they open up connections to more data points.
  19. In addition to easily tracking website traffic and stats, you can plug in Google Analytics as well to mobile websites
  20. Also mention the 14-day free trial!
  21. Of course, one major variable of the pricing structure has to do with How long does the site needs to be up?Is it for an event?