Emerging Technologies In Mobile Marketing
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Emerging Technologies In Mobile Marketing
- 1. Emerging Technologies in Mobile Marketing By John Foley, Jr. 6th Annual Print & Media ConferenceBy Print Buyers International
- 2. John Foley, Jr. I love Mar(H)keting! Grow Socially, Inc – Support Services Online Marketing/Social Media Plan, Manage, Execute and Measure interlinkONE – Software (SaaS) Enterprise Marketing Management Software Plan, build, manage, execute and measure all marketing activities Happy Birthday 15 Years!
- 5. Ranked #14 as a Top CMO on Twitter in 2011
- 6. 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
- 7. One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50
- 8. NAPL Soderstrom Society 2010
- 10. Best Practices for Integrating & Print
- 11. Mobile for Lead Generation & Support
- 14. The World of Mobile
- 15. How Big is Mobile? Source: Microsoft
- 16. How Fast is Mobile Web Growing? Source: Microsoft
- 17. Mobile & Social Networking Source: Microsoft
- 18. What Matters to You Mobile is changing the way your customers, prospects, and partners communicate. --- Are you changing with them?
- 20. The Bottom Line on Smartphones If you don’t have one – you Will!!!
- 21. Tablets – Do you have one yet?
- 22. 3 Reasons for a Tablet Easier to transport Demonstrate & Support – 24/7 Experience what the e-Reader lovers have
- 23. SMS/Text
- 24. SMS/Text Outbound 6.1 trillion messages sent in 2010! News Alerts Product Info Contests Deals More
- 26. Getting Started with SMS Start building your Mobile Database Is it a field in your CRM? Ask for it on landing pages, registrations Ask people to opt-in for your alerts Create alerts with value!
- 27. QR Codes
- 28. QR Codes: Connect Print & Mobile! QR Codes Learn More at: QRConnect.com QReateandTrack.com
- 29. What the QR Code Contains
- 30. QR = “Quick Response”
- 32. Best Practice: Shorten the URL
- 33. Best Practice: Provide Incentive
- 35. QR Codes on Signs
- 36. QR Codes on Posters
- 37. Direct Mail Example #1
- 38. Direct Mail Example #2
- 39. QR Codes: What Can Be Measured # of Scans What print advertisements are working? Measure scan by location/geographic regions Who? If PURL/QR.
- 40. What else? Digital Watermarks
- 41. NFC
- 42. What is NFC? “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”. Source: http://en.wikipedia.org/wiki/Near_field_communication
- 43. How NFC Can Be Used File Sharing: Tap one NFC device to another to instantly share a contact, photo, song, application, video, or link. Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes. Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.
- 44. What Do You Need An NFC-enabled phone: Most vendors all over this Still need: greater adoption by hardware in US
- 45. Application: Museum of London http://ilnk.me/NFCLondon
- 50. Download the Starbucks Mobile Card app
- 52. Enter Gift Card #
- 54. Mental Break – Do you know Twitter
- 55. Location-Based Marketing Smart phone- download app -buzzzz… coupons FourSquare GoWalla Facebook Places
- 56. Location-Based Marketing What’s next?
- 60. Self-Register
- 61. Self Opt-in to notifications
- 62. 1 Click Opt out
- 64. Mobilize Your Web Content!
- 65. Best Practices Easy to See & Click Inquiry Forms Social Integration
- 70. WYSIWYG Editor
- 71. Form Builder
- 73. Some Recommendations Facebook, Twitter, LinkedIn, Google+ --- Install these Apps on your Phone! Instagram (iPhone, Photo-Effects) Postagram -- Easily order a printed postcard from your photos.
- 74. Final Takeaways Mobile is only going to continue to grow! It can make life and work easier! Mobile can help you generate leads and provide better customer service. Mobile can make other channels, including print, more effective… and vice versa.
- 75. Action Items Get Started Now! Get a Smartphone Scan QR Codes & understand best practices Stay up to speed on NFC
- 76. Q & A / Contact Me!: http://ilink.me/JR QRCode iFlyMobi.com
- 77. Product Spotlight: iFlyMobi Easily build mobile websites Create forms, surveys, landing pages, product pages, profile cards, and more. 14-day free trial! http://iFlyMobi.com
- 78. Product Spotlight: QReate & Track Create and track QR Codes Bulk-generator for creating QR Codes for personalized URLs http://QReateAndTrack.com
- 79. Have any questions? Phone: 978-694-9992 Email: sales@interlinkONE.com Web: http://interlinkONE.com http://GrowSocially.com
Notas do Editor
- There is no doubt that mobile is quickly becoming a very important channel in the marketing world. With 50% of the U.S. population expected to own a smartphone by the end of 2011, companies of all sizes now have new opportunities to reach the mobile audience. During this presentation, interlinkONE and Grow Socially’s CEO John Foley, Jr. will provide an overview of key technologies including SMS/Text, QR Codes, NFC, mobile website creation and management, mobile payments, and more.John will help attendees to leave with an understanding of:Which Mobile Technologies Can Play an Important Role in Your Business TodayBest Practices for Integrating Mobile with Print and Other ChannelsUsing Mobile for Lead Generation and Customer SupportCase Studies and Inspiration for Mobile Marketing Efforts
- Location-Based
- Easier to transport to conferences and events!Always have the ability to demonstrate your services – and provide support!Learn firsthand benefits & drawbacks compared to print
- First, what does it stand for?Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL.Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
- How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me.Some QR Code generators do it for you!
- We are seeing a huge interest in qr Codes when it comes to real estate.Here’s a picture of how one is being used on a rider.Also, flyers, mailers, newsletters, other signs…
- QR Codes used by a printer to make their open house more fun, exciting.. If people scanned the code o nthis sign, it took them to a landing page. There was logic on the page to randomly display a picture of a rockstar… kinda fun.(of course, when the men scanned a code and saw Courtney Love, and the ladies scanned a code and saw Elton John, their reactions were priceless!)