Interamark: Overview Presentation
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Born in Silicon Valley, Interamark is a full-service marketing communications agency with offices across North America. We are a dedicated team of individuals bonded by our common desire to create uncommon marketing materials that make our clients stand out. To gain positive and effective results, we pair our clients with knowledgeable marketing managers who help develop strategic plans, messaging documents, and marketing collateral that shines. We also believe that great work comes from strong relationships and consider our clients to be an integral part of our team.
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Interamark: Overview Presentation
- 1. Overview Copyright © 2004-2009, Interamark, LLC. All rights reserved. Terms of Use | Privacy Policy
- 2. Agenda Market challenges Interamark services and solutions Q&A © Copyright 2012 Interamark, LLC. All rights reserved. 2
- 3. Interamark—Who We Are Interamark specializes in marketing communications and sales strategy, presentation delivery, copywriting, interactive design, branding, and more. © Copyright 2012 Interamark, LLC. All rights reserved. 3
- 4. Meeting the Needs of All Types of Audiences © Copyright 2012 Interamark, LLC. All rights reserved. 4
- 5. Working to Solve Marketing Challenges Streamline program Create innovative, management and comprehensive programs processes that engage customers and sales Use your budget to maximum benefit © Copyright 2012 Interamark, LLC. All rights reserved. 5
- 6. Interamark Services and Solutions © Copyright 2012 Interamark, LLC. All rights reserved. 6
- 7. What We Do © Copyright 2012 Interamark, LLC. All rights reserved. 7
- 8. What We Do: Marketing Collateral • Brochures and data sheets • Sales guides • Posters, flyers, and signage • Case studies • White papers © Copyright 2012 Interamark, LLC. All rights reserved. 8
- 9. Marketing Collateral: Brochures and Direct Mail © Copyright 2012 Interamark, LLC. All rights reserved. 9
- 10. Marketing Collateral: Sales Guides, Posters, and Ads © Copyright 2012 Interamark, LLC. All rights reserved. 10
- 11. What We Do: PowerPoint Presentations • Templates • Custom content and design • Makeovers • Presentation expertise © Copyright 2012 Interamark, LLC. All rights reserved. 11
- 12. Matching Design to Purpose; Cutting Clutter © Copyright 2012 Interamark, LLC. All rights reserved. 12
- 13. Conveying Complex Ideas with Customized Graphics © Copyright 2012 Interamark, LLC. All rights reserved. 13
- 14. Using Illustrations to Add Impact © Copyright 2012 Interamark, LLC. All rights reserved. 14
- 15. What We Do: Interactive Media • Exclusive PowerPitch solutions • Flash videos • Videos • Email campaigns/newsletters • Podcasts © Copyright 2012 Interamark, LLC. All rights reserved. 15
- 16. Interamark’s Exclusive Marketing Solution—PowerPitch © Copyright 2012 Interamark, LLC. All rights reserved. 16
- 17. Understanding the Challenges What used to be a presentation tool has become a marketing medium. © Copyright 2012 Interamark, LLC. All rights reserved. 17
- 18. Gaining Presence in a Virtual Space How can you…? Ensure that customers clearly understand the presentations you email them or post on your Website Make your Website a personal, humanistic experience for customers and engage them more directly Improve the effectiveness of your training materials, so that your salespeople can quickly learn to deliver more successful presentations © Copyright 2012 Interamark, LLC. All rights reserved. 18
- 19. How Do We Get There—The PowerPitch Solution PowerPitch Express PowerPitch Learn PowerPitch Sell © Copyright 2012 Interamark, LLC. All rights reserved. 19
- 20. PowerPitch: Different Uses, Same Success Podcasts and Videocasts Kiosks and Trade Shows Customer Success Stories Interactive Brochures and Newsletters © Copyright 2012 Interamark, LLC. All rights reserved. 20
- 21. Communicating Unique Stories with PowerPitch © Copyright 2012 Interamark, LLC. All rights reserved. 21
- 22. Creating Diverse Experiences with Flash © Copyright 2012 Interamark, LLC. All rights reserved. 22
- 23. Enriching Relationships with Interactive PDFs and HTML Emails/Newsletters © Copyright 2012 Interamark, LLC. All rights reserved. 23
- 24. What We Do: Full Marketing Program Support • Marketing strategy and branding development • Programs designed to announce, train, sell, and measure • Program management © Copyright 2012 Interamark, LLC. All rights reserved. 24
- 25. Full Program Execution • PowerPitch • Signage Learn • Logos • Sales Training Presentations • Presentations • Direct Mail • Sales Cheat Sheets • Flash Videos • HTML Emails • How-to-Sell Brochures • Copy Blocks • Brochures • Glossaries • White Papers • Case Studies • Seminars • Data Sheets • Website Content • PowerPitch Sell Marketing Strategy Program Management • Program Announcements • Channel Training Presentations • Newsletters • Training Materials • Executive Presentations • Seminars • Executive Announcements • Customizable Direct Marketing • Email Signatures • PowerPitch Sell • Video Scripts • PowerPitch Learn © Copyright 2012 Interamark, LLC. All rights reserved. 25
- 26. Easier Program Management: Client Project Central Collaborative workspace Schedule monitoring and alerting Events calendar Library © Copyright 2012 Interamark, LLC. All rights reserved. 26
- 27. Coming Together for Success © Copyright 2012 Interamark, LLC. All rights reserved. 27
- 28. Aruba Networks—Refreshed Presentations Redefine Brand • Presentation templates • Copywriting and editing • Custom content and design • Illustrations and widgets • Slide makeovers • Program management © Copyright 2010 Interamark, LLC. All rights reserved. 28
- 29. Aruba Networks—Refreshed Presentations Redefine Brand © Copyright 2010 Interamark, LLC. All rights reserved. 29
- 30. Cisco: Connected Government Program • PowerPoint presentations • Flash websites • Direct mail pieces • Sales training • Case studies • White papers • Signage • EBC in a Box • Internal program • Podcast scripts announcements • Website copy • Sales guides • Widgets • Sales brochures • Glossaries • Flash demos • HTML emails © Copyright 2012 Interamark, LLC. All rights reserved. 30
- 31. Cisco: Connected Government Program Flash Video HTML Brochures Signage © Copyright 2012 Interamark, LLC. All rights reserved. 31
- 32. Cisco: Fast Track • Marketing kit • Copy blocks • Flyers • Posters • Email templates • Web banners © Copyright 2012 Interamark, LLC. All rights reserved. 32
- 33. Cisco: Fast Track © Copyright 2012 Interamark, LLC. All rights reserved. 33
- 34. I have had the opportunity to work with Interamark for a number of years on strategic Cisco initiatives. These initiatives range from enterprise to public sector including deliverables for customers, field, and partners. Some of the outstanding creative assets include Public Safety and Security Industry Day, Connected Justice, and State and Local Government Messaging. Kacey Carpenter, Cisco Systems © Copyright 2012 Interamark, LLC. All rights reserved. 34
- 35. I have worked with Reza and the Interamark team for many years. Their ability to strategize on high-level concepts and implement on tactics quickly has led to my programs' successes. I am able to rely on Interamark with full project support. Reza and team have always delivered high-quality work throughout the time I have worked with them. Jenn McDonald, Cisco Systems © Copyright 2012 Interamark, LLC. All rights reserved. 35
- 36. I know that I can come to Interamark for just about anything. They’re wonderful at managing and producing multifaceted marketing programs in a timely, organized manner….No matter what I need, I know Interamark will deliver on-target, superior- quality work and with reliable, friendly service. Carol Macia, Cisco Systems © Copyright 2012 Interamark, LLC. All rights reserved. 36
- 37. Our Commitment to You © Copyright 2012 Interamark, LLC. All rights reserved. 37
- 38. The Interamark Advantage Orchestrate marketing programs for Provide multilevel support and deliver several industries and audiences on all cohesive, consistent programs types of solutions Construct interactive solutions that Share enthusiasm for your program and embrace your brand identity and have a deadline-driven, priority-sensitive generate rich user experiences process to ensure success © Copyright 2012 Interamark, LLC. All rights reserved. 38
- 39. © Copyright 2012 Interamark, LLC. All rights reserved. 39
Notas do Editor
- A quick background. Interamark was founded eight years ago with the intention to build a marketing services company that approached marketing a little differently for the high-tech industry. Since then, we’ve built a team of individuals who create amazing marketing collateral. We base our work on four pillars, Precision, Capacity, Creativity, and Passion and offer unparalleled services that truly resonate with our clients and their customers. Additional points to cover: One-stop shop Virtual with offices across the country
- Since our inception in 2004, we have worked with numerous clients across a variety of industries…
- Interamark organizes its solution offerings into four main categories. Marketing Collateral PowerPoint Presentations Interactive Media Full Marketing Program Support
- Our Methodology of PowerPoint Design: We match design to purpose. Whatever the focus of your presentation--technical, business, sales, motivational--we keep the text, images, and colors consistent for your main objective We keep it simple by cutting the clutter. Slides are supposed to compliment what the speaker is saying, not used as a crutch. White space is good, lots of text is bad. You want your audience focused on the presenter, not reading long passages in the slide. We ’re innovative and highly creative, pushing boundaries when appropriate, yet keenly aware of the purpose of the slide.
- It ’s all about bringing words and graphics together to convey a message. Some firms will create a design that ’s independent of the message. We work differently. We first take a look at who your audience is and what you are trying to convey. Then, once we have an initial approach, our designers and writers work COLLABORATIVELY to produce the deliverable.
- With full marketing program support, we are here to help you with Marketing strategy and branding development Programs designed to announce, train, sell, and measure Program management
- With full program execution, we have the experience and knowledge to launch programs both small and large. One of our largest programs consisted of 168 deliverables that was launched 6 weeks after the Key Messages and Objectives document was created. Our program KMO’s are the blue print for a program that incorporates the messaging as well as the tactics and how the different tactics work together to meet the program objectives to the different audiences. Consistency, various audiences need to be given different messages Coming up with KMO first means less review cycles because all the hashing out of messaging/aligning key stakeholders has been done up front
- The idea of “Coming Together for Success” really has two meanings: The first, Successful execution and delivery of our solutions and services leads to innovative, comprehensive programs that engage customers and sales. The Second. These programs are only possible because of the strategic collaboration and creative brainstorming between Interamark and our clients.
- Aruba came to us with hundreds of PowerPoint slides—some needed varying degrees of polish and enhancement, while some needed to be completely reconceptualized and rebuilt. Over the years, the company’s presentations had lost cohesion, both visually and thematically. Individual slides had many disparate design elements and hard-to-digest blocks of copy. Our goal was to simplify and unify, ensuring that each slide concisely told its own story, and while in the context of other slides, conveyed the greater Aruba story at large. The first important step was coming up with a new, clean foundation—one that merged two of the client’s key concerns: 1) finding a modern, fluid design that more accurately reflected Aruba’s brand, and 2) developing a template that acknowledged that the company did not have the budget to redo every single slide in the Aruba repertoire and allowed for existing slides to be easily dropped into the new design. After that, we began working on some of the key slides (slides that were used across multiple presentations to frame the Aruba story), which meant we started to develop the core design elements of the new, redefined brand. And we also began to really flesh out the new look and feel.
- Before flowing this design into the remaining slides, we looked at each slide critically from a content perspective, too, fine-tuning copy and tightening messaging. Moving forward, Aruba now has a unique, fresh set of slideware and design elements to deliver their story consistently across the board.
- Sheer volume of deliverables Complexity of messaging
- Flyer —Internal flyer to build to build momentum for the Fast Track promotion. Email —E-mail to use with your reps to increase program traction. Copy blocks —Copy blocks for internal communications. Posters —Poster to increase program awareness. Web Banners —Banner ads for your internal site to drive traction for Fast Track. Web Banners —Web banners to increase customer awareness of available promotions. Flyer —Co-branded customer flyers for Fast Track promotion. Copy Blocks —Copy blocks to communicate offer details to your customers.
- Page w/quotes Sequence of slides w/examples Short blurb about different projects Dedicated marketing manager One point of contact for all executive communication needs X -hour response time Flexible project management style—can fit into the team however needed Senior design team Each designer has x years of relevant experience* Understands personal VP preferences, yet can bring creative energy to each deliverable as needed Seasoned conveyors of Cisco brand and style Experienced writers Use proven methodology for storytelling/presentations Well-versed in communicating to global, C-level audiences Masters of Cisco tone and voice Deadline assurance Capacity available as additional VPs are added East and West Coast teams help with priority fast turn-around projects Transparent process—no surprises Iterative Collaborative Dependable Fast Comprehensive, routine reports** Project status/schedule Budget *Not sure what the right number is, but I thought some kind of guarantee here would be meaningful. Maybe four hours? Or maybe we could set up some kind of support line, so that we could ensure even better response times than what we customarily deliver? **Frequency determined by client.
- Page w/quotes Sequence of slides w/examples Short blurb about different projects Dedicated marketing manager One point of contact for all executive communication needs X -hour response time Flexible project management style—can fit into the team however needed Senior design team Each designer has x years of relevant experience* Understands personal VP preferences, yet can bring creative energy to each deliverable as needed Seasoned conveyors of Cisco brand and style Experienced writers Use proven methodology for storytelling/presentations Well-versed in communicating to global, C-level audiences Masters of Cisco tone and voice Deadline assurance Capacity available as additional VPs are added East and West Coast teams help with priority fast turn-around projects Transparent process—no surprises Iterative Collaborative Dependable Fast Comprehensive, routine reports** Project status/schedule Budget *Not sure what the right number is, but I thought some kind of guarantee here would be meaningful. Maybe four hours? Or maybe we could set up some kind of support line, so that we could ensure even better response times than what we customarily deliver? **Frequency determined by client.
- Page w/quotes Sequence of slides w/examples Short blurb about different projects Dedicated marketing manager One point of contact for all executive communication needs X -hour response time Flexible project management style—can fit into the team however needed Senior design team Each designer has x years of relevant experience* Understands personal VP preferences, yet can bring creative energy to each deliverable as needed Seasoned conveyors of Cisco brand and style Experienced writers Use proven methodology for storytelling/presentations Well-versed in communicating to global, C-level audiences Masters of Cisco tone and voice Deadline assurance Capacity available as additional VPs are added East and West Coast teams help with priority fast turn-around projects Transparent process—no surprises Iterative Collaborative Dependable Fast Comprehensive, routine reports** Project status/schedule Budget *Not sure what the right number is, but I thought some kind of guarantee here would be meaningful. Maybe four hours? Or maybe we could set up some kind of support line, so that we could ensure even better response times than what we customarily deliver? **Frequency determined by client.
- PRECISION: Orchestrate marketing programs for several verticals and theaters on solutions. CAPACITY: Provide multilevel support and deliver cohesive, consistent programs spanning customer-facing deliverables, field- and channel-centric ones, and presentations and roadmaps that salespeople show customers. CREATIVITY: Construct original, inspirational solutions that embrace Cisco ’s updated voice, tone, and templates, while complementing the innovative technologies featured in multifaceted programs. PASSION: Share determination for your program and have a deadline-driven, priority-sensitive process to ensure it is successful.