Victoria Edwards provides a 4 step guide to optimizing blog content: 1) Don't isolate content across platforms, 2) Optimize blogs through sidebars, calls to action, images and author pages, 3) Focus internal efforts by training editorial, IT and social media teams, 4) Promote content aggressively on social media and internally, and 5) Repurpose content across different formats like blogs to eBooks or slideshows to videos to extend reach. The document includes tips for each step and examples of how to implement optimizations and promotions.
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Overview
1. Don’t Isolate Your Content
2. Optimize Your Blog
3. Focus Efforts Internally
4. Promote, Promote, Promote
5. Repurpose Content
This is a random picture of my dog, Ozzie
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2. Optimize Your Blog!
Optimize Your Sidebar
Use Call to Actions
Use the Right Plugins
Put Effort into Your Images
Have an Author Page
Do Research on Categories
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This is a random picture of my dog, Louie
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Put Effort into Your Images
Take the time to create, find, and optimize your
images
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Why Optimize Your Images?
Americans with Disabilities Act (ADA)
Requires that businesses and nonprofit services providers make
accessibility accommodations to enable the disabled public to
access the same services as clients who are not disabled. This
includes electronic media and web sites.
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How to Optimize Your Images
Focus on keywords
Make image filename keyword friendly
Use alt parameters (2 to 4 words)
Make sure your image sizes are not too big!
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http://bit.ly/test-page-speed
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Have an Authors Page
Gives More Human Connection to Your Content/Site
Gives Your Blog Authority
Google News Requires It
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Google AuthorRank
"Within search results, information tied to verified
online profiles will be ranked higher than content
without such verification, which will result in most
users naturally clicking on the top (verified) results.”
~Eric Schmidt,
Google Executive Chairman
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REL=AUTHOR TAGS
“HOW TO USE REL=AUTHOR TAGS FOR SEO” by
Chris Penn
http://bit.ly/chris-penn-author-seo
Gets your picture/account under articles you write
Stands out & more credible
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Do Research on Categories
What keywords am I trying to target?
Will it make sense to my customer?
How much content will be created around this
category?
http://bit.ly/seo-categories
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SEO is Part of Everyone’s Job, so Train Everyone!
3. Focus Efforts Internally
@TallChickVichttp://www.flickr.com/photos/askmanny/1205403707/
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Focus Efforts Internally
Train Your Editorial Team
Train Your IT Department
Train Your Social Media Team
@TallChickVichttp://www.flickr.com/photos/joel_nilsson/5357741691/
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4. Promote, Promote, Promote
Tweet blog throughout the day/week/month, change
up the tweet’s content
Google+: Use targeted keywords in status update
Linkedin: Share in Industry Groups or Update Status
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Promote in Social – Google+
Use keywords in status updates
Google sees it as anchor text
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Promote Internally
Network Internally - Employees are Your Customers
Too!
Email Various Departments of Recent Content
Share on Intranet
@TallChickVichttp://www.flickr.com/photos/heft_still_images/1235645948/