This document discusses the importance of building a strong brand across multiple online channels in order to succeed beyond just search engine optimization. It emphasizes that brands must focus on being trustworthy, engaged, established and pervasive by listening to their audiences and sharing great content across email, social media and other forums. It also stresses measuring engagement across channels, understanding audiences, and creating a consistent brand experience in order to dominate search engines by establishing trust and a memorable online presence greater than just search results.
29. Be shareable
What’s the attention span of each
channel’s
audience?
How do you want them to share?
Where do you want them to share?
Are you producing content worth
31. 2 minutes of Effort
1,500+ social shares
13,000+ Pageviews
32. stand out from the
crowdAdd video or animation to blog posts
Grab your Google+ Authorship
Infographics still have legs
Use microdata
Be Pinnable
@andybeal
37. dominating Google Means:
Building a memorable brand
Focusing on the strategy as much as the tactics
Providing a brand experience that crosses all
channels
Sending signals to Google & customers that you’re
trusted
Being greater than the sum of your brand’s parts
@andybeal
38. your brand should be like
chainmail
if a single point fails, it is still
strong, flexible and gets the job
@andybeal
