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Digital Marketing. Social Media. And Other Buzzwords.

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Mark Congiusta
Mark Congiusta
Tecnologia
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Digital Marketing. Social Media. And Other Buzzwords. Mark Congiusta, Dublin City University, October 4, 2010
Who is this guy and why should I care what he says? Spent the last 13 years of my life trying to figure digital advertising out Likes technology, understands digital media, loathes “gurus” Has worked for some of the biggest (and smallest) brands in the world Knows what Twitter is
1965 Reach 80% of population with3 :30 second TV spots 2008 120 prime time TV commercials to get equal reach
MEDIA FOCUS DATA SCALE POWER
MEDIA FOCUS DATA SCALE POWER
MEDIA FOCUS DATA SCALE POWER
MEDIA FOCUS DATA SCALE POWER “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker
MEDIA FOCUS DATA SCALE POWER
MEDIA FOCUS DATA SCALE POWER
If you only remember 1 thing make sure it’s these 5: Media is dead, long live media We know where you live If it moves, measure it It’s not the size of the dog in the fight… I for one welcome our new consumer overlords Bonus thing to remember: You know as much as anyone else
Thanks! twitter.com/interactivemark interactivemark@gmail.com
Questions?

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Digital Marketing. Social Media. And Other Buzzwords.

  • 1. Digital Marketing. Social Media. And Other Buzzwords. Mark Congiusta, Dublin City University, October 4, 2010
  • 2. Who is this guy and why should I care what he says? Spent the last 13 years of my life trying to figure digital advertising out Likes technology, understands digital media, loathes “gurus” Has worked for some of the biggest (and smallest) brands in the world Knows what Twitter is
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  • 4. 1965 Reach 80% of population with3 :30 second TV spots 2008 120 prime time TV commercials to get equal reach
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  • 10. MEDIA FOCUS DATA SCALE POWER
  • 11. MEDIA FOCUS DATA SCALE POWER
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  • 15. MEDIA FOCUS DATA SCALE POWER
  • 16.
  • 17.
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  • 19. MEDIA FOCUS DATA SCALE POWER “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” – John Wanamaker
  • 20.
  • 21.
  • 22.
  • 23. MEDIA FOCUS DATA SCALE POWER
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. MEDIA FOCUS DATA SCALE POWER
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  • 33. If you only remember 1 thing make sure it’s these 5: Media is dead, long live media We know where you live If it moves, measure it It’s not the size of the dog in the fight… I for one welcome our new consumer overlords Bonus thing to remember: You know as much as anyone else