Using a well formulated competitive intelligence (CI) process, companies can gain the necessary information that they require to make educated decisions that will improve their market share and keep them one step ahead

1. SCIENTISTS AS COMPETITIVE
INTELLIGENCE ANALYSTS
For additional information about Competitive Intelligence
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The highly competitive global economy that companies find themselves
in, requires that they employ any tactic that is available to give them an
advantage over their competition.
Using a well formulated competitive intelligence (CI) process,
companies can gain the necessary information that they require to
make educated decisions that will improve their market share and keep
them one step ahead.
The information that is collected is only as good as it can be used, and
CI analysts help to analyze and compile the data, from multiple sources,
into a report that management can effectively use.
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COMPETITIVE INTELLIGENCE WITH A SCIENTIFIC
FLAVOR
While most of the CI gathering is usually done as a part of another
division, the companies that fully embrace the CI analyst position and
realize the potential benefit can reap the maximum benefits.
Proper data collection and analysis can provide your organization with
trends to predict future performance, make direct comparisons, and
then plot the overall impact that this has on market share, innovation,
and increasing profits. The more efficiently and rigorously the
information can be collected and analyzed, the better the decision
making process will be.
Using a scientifically trained researcher and a solid CI process you can
make the most out of every piece of data that you come across.
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PHD SCIENTISTS ARE USEFUL AS CI ANALYSTS
They often aren’t aware, but by the time that most PhD scientists
graduate, they have developed a skillset of data collection and analysis
that can be extremely beneficial in the competitive intelligence realm.
Their skills can be immediately utilized as they are already used to
sifting and scanning through hundreds of peer-reviewed journals,
scouring databases, and leveraging the internet to help gain answers to
the questions that they are searching for. This skillset is highly valuable
and top companies are quickly finding that investing in PhD scientists is
helping their bottom line.
As an added benefit they are able to work within deadline, with limited
resources, and are able to adapt quickly, which are all qualities that can
increase not only the competitive intelligence department but the
company as a whole.
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Bringing a PhD into your business as part or lead of the CI team will give
your organization the talent that it needs to gather and analyze the data
effectively.
As the tools and processes for gathering CI improves you will be able to
further leverage your new asset by casting a wider net and using more
data for the analyst.
Whether or not you choose to hire a PhD scientist or not, by
implementing some of the same concepts from the scientific
community to your CI department you can increase the efficiency and
make better decisions from the better quality information that you
collect and compile.
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6. For additional information about Competitive Intelligence
please visit www.Intelligence2act.com