The success over the past several years has been an inspiration for almost all of the other technology companies.

1. GOOGLE’S INNOVATIVE
APPROACH TO BUSINESS
SUCCESS
For additional information about Innovation
please visit www.InnovationGrow.com

2. www.InnovationGrow.com
The success over the past several years has been an inspiration for
almost all of the other technology companies. Google’s approach to
innovation is not limited to just the technology sphere as it is based on
solid strategies that can be modeled no matter what industry you are
in.
Utilizing the full capacity of your staff and client base, will giving them a
creative license to dream up ideas and solutions will lead to amazing
innovations. Having a process in place to capitalize on these ideas and
test them quickly with the minimum amount of resources will keep your
innovation profitable and allow you to take more risks; yielding the
potential for more rewards. Inspire your staff, let the creativity flow and
get ready for many failures. Learning from these failures will help you to
improve, innovate and iterate, to stay ahead of the competition.
2

3. www.InnovationGrow.com
Leadership requires you to find the appropriate process to facilitate
idea creation at all levels; including your clients. By enabling all of your
staff and anyone else that comes into contact with your company to
contribute ideas and suggestions you will create a juggernaut of
innovation possibilities.
The best use of these creative powers is to focus them like a laser on
any problem or difficulty that will generate innovative solutions to the
problem. Using the creative energy to solve problems as well as have
time to roam free and dream big will allow you to solve the immediate
problems and innovate for the future. Google employees are allocated
20% of their working time to try new things and dream up ideas that
they can test. This approach is a great compliment to the focused
problem solving use of the innovation process. Find the balance that
works for your company and don’t be afraid to let your employees
dream and test their ideas.
3

4. www.InnovationGrow.com
Having a defined process and way to test the ideas quickly will help you
to feel more confident allowing staff to test their ideas with a fixed
amount of resources.
By empowering your staff to not only innovation on the idea but bring it
through the testing phase will get them excited and motivated by the
process. If the innovation turns out to be a bust then you are able to
pull the plug and pat them on the back for their efforts.
But if it turns out to be a major success they you will have a staff
member that will become a zealot for the cause and spark the interest
to innovate in others.
4

5. www.InnovationGrow.com
By taking Google’s free time innovation approach and combining it with
a focused problem solving innovation you can create amazing
innovative ideas.
Seeing those ideas through takes a very specific process that is clearly
defined in the resources that it allocates to each testing, but when they
are successful it could be the innovation that changes your company
forever. It takes time to find innovative processes that will the best with
your company’s unique business situation.
Taking the time to empower your staff, collect the ideas test the ideas,
kill the losers, and feed the winners in a process won’t happen
overnight but continuing toward this path will lead to amazing
innovation possibilities.
5

6. GROWING BUSINESS WITH INNOVATION
For additional information about Business Innovation
please visit www.InnovationGrow.com