When you think of innovation in business or the innovative company there is no better example than Apple.

1. APPLE’S CULTURE OF
INNOVATION REFUSES TO
RECOGNIZE ANY LIMITS
For additional information about Innovation
please visit www.InnovationGrow.com

2. www.InnovationGrow.com
When you think of innovation in business or the innovative company
there is no better example than Apple.
They have fostered a culture of innovation that has led them to
remarkable profits and the creation of world changing products.
According to the CEO of Apple Tim Cook, “it’s never been
stronger”(referencing the culture of innovation).
He even went as far as to say “it’s in the DNA of the company”. There is
no specific formula but there are factors that can be copied to produce
great success for your company.
2

3. www.InnovationGrow.com
Taking the culture of innovation and breaking it down into the basic
components that Apple possesses results with two very simple
concepts unrivaled skills and unique leadership.
Some of the skills are industry specific consisting of software and
hardware, but the other skill that they excel in can be applied to any
business and is their amazing customer service.
Creating a great user experience is the core element that drives the
whole innovative organization and the innovative culture helps them to
exceed all expectations.
3

4. www.InnovationGrow.com
By focusing on the user experience and driving all of the decisions from
this place Apple is able to create some of the most coveted products on
the planet.
Investing all of its resources back into the innovation process allows
Apple to “really cause magic” as Cook puts it. But this takes an
understanding that creativity and innovation are not the cheapest
ventures and by their nature they are extremely inefficient with
resources, but they are extremely valuable for long term success.
Creating a brand that can synonymous with innovation takes time and
money, but its rewards are unparalleled as Apple can attest.
For the nuts and bolts accountant type manager this style of leadership
is incomprehensible and is unfortunately crippling the transition to
innovation that would help companies become more competitive.
4

5. www.InnovationGrow.com
The incredible thing about creativity and innovation is that there are
seemingly no limits to success that they create.
Even as Apple is positioned as the market leader and one of the most
successful companies they are spending a record amount of resources
on innovation to ensure its future success and increase the value of this
company.
They recognize that the market for smartphones is far from saturated
and they are poised to capture even more market share moving forward
which will be successfully accomplished by their culture of innovation.
5

6. www.InnovationGrow.com
With the globalization of business and the emerging markets needing
similar devices with their own unique delivery, Apple is using its culture
of innovation to drive sales in China and India.
In the last few years they have been able to go from a few hundred
million in revenue to over 13 billion in China alone.
This kind of growth is solely due to the culture of innovation and the
overarching leadership.
6

7. www.InnovationGrow.com
When the market leader invests so many of its resources in creating a
culture of innovation you would probably be wise to follow suit.
Although there is no specific formula for this innovation there are key
concepts that you can adapt for your business to ensure
success: culture of innovation ,spending resources on creativity, and
ultimate focus on the customers.
7

8. GROWING BUSINESS WITH INNOVATION
For additional information about Business Innovation
please visit www.InnovationGrow.com