User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from a RallyPad Roundtable talk (http://rallypad.org) and introduces key concepts in Lean Startup, Customer Development, UX and how they play well together.
11. Customer development is...
A four-step framework for discovering and
validating the right market for your idea,
building the right product features that solve
customersʼ needs,
testing the correct model and tactics for
acquiring and converting customers, and
deploying the right organization and resources
to scale the business.
LUXR.CO JULY 2012
12. Steve Blank
introduced
“Customer
Development”
in...um...2006.
The big idea...
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13. In 2010, Brant
Cooper & Patrick
Vlaskovitz wrote
a shorter, more
useful book.
The big idea...
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16. Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme uncertainty.
The approach advocates creation of rapid
prototypes that test market assumptions, and
uses customer feedback in an effort to evolve
the design faster and reduce waste.
LUXR.CO JULY 2012
17. Eric Ries wrote
a blog post on
Sept 8, 2008
titled “The Lean
Startup.”
The big idea...
+ +
make products reduce
incremental
customers
want releases waste
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18. The Influence of Agile
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage to discard failing
solutions and seek new ones
encourages simplicity.
“The courage to seek real,
concrete answers creates
feedback.”
—Kent Beck
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22. User Experience is...
A personʼs perceptions and responses that
result from the use or anticipated use of a
product, service or system.
product UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
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23. UX brings 10* years
of experience, methods, and
patterns of work.
*20, 30, 50 years
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24. UX people are EXPERTS at “getting out of the building”
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25. UX == Customer Discovery
People, their
goals & needs
Sketches and
prototypes
Interactions and
flows
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26. UX cycles == Lean Startup learning loops
THINK
MAKE
Reduc
cycle e
time,
not
build
time
CHECK
Generative Research • Ideation • Mental models • Participatory Design • Contextual Inquiry • Concept Maps •
THINK Behavior Models • Test Results • Competitive Analysis
Personas • Sketches • Prototypes • Wireframes • Value Prop • Landing View • Hypotheses • Comps • Deployed Code
MAKE
Evaluative Research • A/B Testing • Site Analytics • Usability Testing • Funnel Analysis • Interruptive Surveys
CHECK
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27. Design > UI THINK
MAKE
CHECK
Users
1. I need...
why
what Needs 2. I want...
3. My goal is...
how
Business thinking goes here
Mary can...
BUILD
Uses MEASURE
LEARN
Features
Sketches, wireframes, pixels
This Week
Prototypes
User Stories
Themed Releases
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28. 10 UXable Steps for Lean Teams
1. List your assumptions
2. Test the riskiest ones
3. Talk to potential customers
4. Design experiments
5. Evaluate results
6. Change plans based on evidence
7. Launch small proof-of-concept products
8. Get a few paying customers
9. Make them really happy
10. Repeat, as needed.
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31. Facing Your Assumptions
Ask yourself:
What assumptions about your customers
do you have that, if you are wrong, your
business will fail.
Write down 3.
Test these.
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34. About LUXr
LUXrʼs mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
10 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO JULY 2012